Pabst Brewing Company | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Los Angeles, CA, Pabst Brewing Company is one of the oldest brewing companies in the United States. Founded in 1844, Pabst owns and operates famous brands such as Colt 45, Pabst, Lone Star and Rainier.
|Main Telephone||(310) 470-0962|
Pabst Brewing Company ContactsContacts (5/10)
|Daniel M.||Chief Marketing Officer||CA|
Sample of Associated Brands
|Eugene K.||Chairman & Chief Executive Officer||CA|
|Richard P.||Vice President, Business Development||CA|
|Paul M.||Director, Digital & Social Media Marketing||CA|
|Andy G.||Brand Manager||CA|
|Colt 45 Malt Liquor||*|
|**********||************ ********* & ***** ******||AOR - media buying & planning||2014||present|
|*****||************ ********* & ***** ******||AOR - media buying & planning||present||present|
|*****||************ ********* & ***** ******||AOR - media buying & planning||unknown||present|
|********||************ ********* & ***** ******||AOR - media buying & planning||unknown||present|
|**** ** **** ******||*.*. ****||AOR - creative||2007||present|
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INTERVIEW: Pabst Brewing appoints new CMO
Pabst Brewing Company, North America’s largest privately-held brewing company, has Daniel McHugh, former vice president of trademark brands at Anheuser-Busch, as its new chief marketing officer.
At A-B, McHugh directed the day-to-day marketing and organization of the company's major beer brands. He created strategic brand plans and managed the portfolio's brand identity from advertising to packaging.
McHugh also negotiated and activated key sponsorships for more than 2,500 vendors including MLB, NFL, NHL, NASCAR, NBA and the UFC.
McHugh will be reunited with former A-B employee John Coleman, who was recently as president of Pabst.
McHugh is replacing Bryan Crowley, who Pabst named CMO less than a year ago (DailyVista). Before Crowley, Jon Sayer also held the same position for less than a year.
DailyVista caught up with Co-Owners Evan and Daren Metropoulos, who discussed McHugh’s new role and priorities further. They shared that Pabst conducts most of its marketing in-house, and that the company will continue looking internally first to develop and create most of its marketing programs.
“In the event an outside resource is needed, we will work our contacts to secure the right partner to address our needs,” they continued. “Through strategic alliances with our partners we will leverage our resources to create meaningful and impactful marketing programs that help sell more beer.”
The brothers, who started running the company when their father C. Dean Metropoulos Pabst for $250 million in July 2010, stated that McHugh will work closely with senior management to create, develop and execute strategic marketing plans around the brewer’s entire brand portfolio.
This will include directing the day-to-day operations and management of Pabst’s marketing organization, as well as executing all brands in the marketplace. Pabst is known for brands like Pabst Blue Ribbon (PBR), Schlitz, Old Style and Colt 45.
The Metropoulos’s stated that McHugh’s 20 plus years of experience in the beer business will be crucial in Pabst’s continuing efforts to bring its brands to life in the local marketplace at the retail level.
The brothers told back in 2010 that their marketing strategy would rely heavily on a series of grassroots campaigns targeting regional markets, and that celebrities, musicians and local festivals would figure prominently.
About a year and a half later, this still seems to be the case based on a successful Old Milwaukee ad that aired during the Super Bowl featuring comedian Will Ferrell. Rather than spending millions to target the game’s mass national audience, the 30-second spot aired in North Platte, Neb., the U.S.’s second-smallest television market.
While the area only contains 15,180 TV homes, the resulting social media chatter has been tremendous. According to, Ferrell’s Old Milwaukee ad has generated significantly more buzz than some of the national Super Bowl spots.
“Every relevant opportunity will be looked at and evaluated in regards to building the individual brand plans,” the Metropoulos brothers told DailyVista. “Will's involvement and execution around Old Milwaukee is a great example of how Pabst is looking to reach it's core customers and invite new customers into the fold. Pabst will utilize the appropriate channels and communicate with its consumers the way they want to be communicated with. This includes through digital platforms including all forms of social, mobile, and Web based applications.”
They added that as technology continues to evolve, new channels and opportunities are developing for Pabst everyday. However, local market execution and market specific brand plans will continue to be the company’s focus across its entire portfolio.
“Pabst continues to look for ways to maintain loyal customers but also invite new customers to try our products,” the brothers expressed. “The entry level beer drinker, 21-years-old and up, and the Hispanic beer drinker are examples of areas that Pabst will focus on.”
Strategic alliances and partnerships will also continue to play an important role in Pabst’s outreach. The Metropoulos brothers expressed that McHugh’s experience and contacts will help foster this process further.
Earlier this year, Pabst to make PBR the league’s exclusive beer partner.
Activation includes unique signage at all Built Ford Tough Series events, where the iconic PBR Tall Boy will be integrated throughout the arena. Professional Bull Riders also will introduce the first “Pabst Blue Ribbon Bull Award,” which will recognize the outstanding bull performance at each event based on athleticism, strength and speed, according to a press release.
In a recent interview with Metropoulos's discussed their plans further, including their openess to acquisitions.
Pabst Brewing Company
10635 Santa Monica Blvd.
Los Angeles, CA 90025
Chief Marketing Officer
Co-Chief Executive Officer
Co-Chief Executive Officer