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Campari America | Company Profile, Marketing Contacts, Media Spend, Brands




Campari America, headquartered in San Francisco, CA, is a subsidiary of Gruppo Campari. Campari America markets and distributes spirits such as their flagship brand, SKYY Vodka. Skyy Spirits' portfolio also includes vodka, tequila, whiskey, liqueur and aperitif brands, including Cabo Wabo Tequila, Cutty Sark whiskey, Midori liqueur and Campari.

Main Telephone (415) 315-8000
Main Fax (415) 315-8001
Primary Address
1255 Battery Street
San Francisco, CA 94111
USA

Campari America Contacts

Contacts (5/31)
Name Title State
Gerry R. Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (415) 315-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1255 Battery Street
San Francisco, CA
94111
USA

James M. Chief Financial Officer CA
Umberto L. Chief Marketing Officer - Campari America CA
Bob K. Chief Executive Officer & Chairman CA
Melanie B. Vice President, Global Spirits Brands CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Campari **
Frangelico *******
Skyy Vodka *******
Campari America *
Cabo Wabo Tequila Blanco *

Agency Relationships


Brand Agency Service From To
******** ****** ******* *** ********, ***. AOR - creative unknown present
******** ****** ******* *** ********* media buying & planning 2010 present
************ ********* media buying & planning 2010 present
******* ********* media buying & planning 2010 present
**** **** ********* media buying & planning unknown present

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DailyVista

Digital Opps: Spirits giant Campari names digital AOR


Subject: digital, mobile, social media

Company: Campari, with US headquarters in San Francisco.   

Opportunity: TappedArgonaut handles creative for Appleton Estates.

Additional Insight 

Media Spend: According to Kantar Media, Campari America spent $13.4 million on measured media in 2014 – down 13.4% from 2013. Digital (display and search) only accounted for $378,000 of the total 2014 spend – broadcast commanded the majority at $10.9 million. For 2014, $4.6 million was spent on Wild Turkey (35.1% of Campari’s total), $223,000 on Appleton Estates (1.7%) and $6.9 million on Skyy Vodka (54.1%).

Digital Breakdown: All of the following display targeting data comes from Moat

Wild Turkey: So far this year, WT has run no standard display ads. For the same period in 2014, 13 creatives ran on 28 publishers (59% of which were placed programmatically). Top ad destinations included theonion.com, gawker.cpm and nydailynews.com. 

Appleton Estate: AE has run three standard display ad on one publisher (departures.com) so far this year. This as was placed directly with the client. For the same period 2014, no ads were run. 

Skyy Vodka: Skyy has run three standrad display ads on five publihsers this year (artofmanliness.com, boingboing.net, castanet.net, urdandaddy.com and stumbleupon.com). 99% of these ads were placed client direct (about the same as the same period 2014). As with WT, Skyy’s digital presence has waned since 2014, when 12 creatives were run on six publishers. 

Campari America 
1255 Battery St.
San Francisco, CA 94111
(415) 315-8000

Melanie Batchelor 
Vice President, Global Spirits
(415) 315-8000
melanie.batchelor@campari.com

Richard Black 
Vice President, Marketing
(415) 315-8000
richard.black@campari.com