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Campari America | Company Profile, Marketing Contacts, Media Spend, Brands

Campari America, headquartered in San Francisco, CA, is a subsidiary of Gruppo Campari. Campari America markets and distributes spirits such as their flagship brand, SKYY Vodka. Skyy Spirits' portfolio also includes vodka, tequila, whiskey, liqueur and aperitif brands, including Cabo Wabo Tequila, Cutty Sark whiskey, Midori liqueur and Campari.

Main Telephone (415) 315-8000
Main Fax (415) 315-8001
Primary Address
1255 Battery Street
San Francisco, CA 94111

Campari America Contacts

Contacts (5/29)
Name Title State
Gerry R. Chairman CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (415) 315-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1255 Battery Street
San Francisco, CA

James M. Chief Financial Officer CA
Bob K. Chief Executive Officer & Chairman CA
Melanie B. Vice President, Global Spirits Brands CA
Dave K. Vice President, Marketing - Consumer Engagement & Advocacy CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Campari *
Frangelico *
Grand Marnier *
Skyy Vodka *******
Campari America *****

Agency Relationships

Brand Agency Service From To
******** ****** ******* *** ********, ***. AOR - creative unknown present
******** ****** ******* *** ********* media buying & planning 2010 present
************ ********* media buying & planning 2010 present
******* ********* media buying & planning 2010 present
**** **** ********* media buying & planning unknown present

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Digital Opps: Spirits giant Campari names digital AOR

Subject: digital, mobile, social media

Company: Campari, with US headquarters in San Francisco.   

Opportunity: TappedArgonaut handles creative for Appleton Estates.

Additional Insight 

Media Spend: According to Kantar Media, Campari America spent $13.4 million on measured media in 2014 – down 13.4% from 2013. Digital (display and search) only accounted for $378,000 of the total 2014 spend – broadcast commanded the majority at $10.9 million. For 2014, $4.6 million was spent on Wild Turkey (35.1% of Campari’s total), $223,000 on Appleton Estates (1.7%) and $6.9 million on Skyy Vodka (54.1%).

Digital Breakdown: All of the following display targeting data comes from Moat

Wild Turkey: So far this year, WT has run no standard display ads. For the same period in 2014, 13 creatives ran on 28 publishers (59% of which were placed programmatically). Top ad destinations included, gawker.cpm and 

Appleton Estate: AE has run three standard display ad on one publisher ( so far this year. This as was placed directly with the client. For the same period 2014, no ads were run. 

Skyy Vodka: Skyy has run three standrad display ads on five publihsers this year (,,, and 99% of these ads were placed client direct (about the same as the same period 2014). As with WT, Skyy’s digital presence has waned since 2014, when 12 creatives were run on six publishers. 

Campari America 
1255 Battery St.
San Francisco, CA 94111
(415) 315-8000

Melanie Batchelor 
Vice President, Global Spirits
(415) 315-8000

Richard Black 
Vice President, Marketing
(415) 315-8000