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Maker's Mark Distillery, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered near Louisville, KY, Maker's Mark Distillery produces fine handcrafted bourbon whiskey. The distillery was built in 1889 and can be found on the National Registry of Historic Places.

Main Telephone (502) 459-7884
Main Fax (502) 459-2026
Primary Address
6200 Dutchman's Lane
Suite 103
Louisville, KY 40205
USA

Maker's Mark Distillery, Inc. Contacts

Contacts (2)
Name Title State
Bill S. Chairman KY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (502) 459-7884
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6200 Dutchman's Lane
Suite 103
Louisville, KY
40205
USA

Robert S. Chief Operating Officer KY

Media Spend

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Associated Brands

Brand Media Spend
Maker's Mark Distillery, Inc. *

Agency Relationships


Brand Agency Service From To
*****'* **** **********, ***. *********** *********** AOR - creative 1973 present
*****'* **** **********, ***. ******* ********* media buying & planning unknown present

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Maker's Mark raises 'spirits' with first-ever TV ad campaign


The Research
Maker’s Mark Bourbon is unveiling its first national television advertising, via a major partnership with the Discovery Channel, according to an article in MediaPost.
 
The TV elements of the campaign include five spots produced by Louisville, Ky.-based Maker’s Mark and its agency,
 
The spot will air on various Discovery Channel programming throughout the year, starting with the May 10 season premiere of “Deadliest Catch.”
 
Four other co-branded spots – produced by the Discovery Channel – will utilize the brand’s creative efforts as well, to be aired alongside the season premieres of four of the Silver Springs, Md.-based channel’s top series: “Swamp Brothers,” “Man Vs. Wild,” “Auction Kings” and “Gold Rush.”
 
Discovery Communications, Inc. is a non-fiction media company that houses the following television networks: Discovery, TLC, Animal Planet and the Science Channel.
 
Maker’s Mark Distillery, built in 1889, produces handcrafted bourbon whiskey.
 
The List database reports that Discovery Communications works with New York-based 72andSunny, which has served as its strategic and creative AOR since 2007.
 
Discovery Communications spent about $2.4 million on national advertising in 2010. The Nielsen Company reports that it spent about $900,000 on cable television ads, about $510,000 on outdoor ads and about $400,000 on national magazine ads.

Maker’s Mark Distillery
6200 Dutchman's Lane
Suite 103
Louisville, KY 40205
(502) 459-7884
 
Kelly Doss
Vice President, Global Marketing
(502) 459-7884
 
Robert Samuels
Chief Operating Officer
(502) 459-7884
 
Bill Samuels, Jr.
President
(502) 459-7884

Discovery Communications, Inc.
Silver Spring Discovery
One Discovery Place
Silver Spring, MD 20910
(240) 662-2000
 
Marina Anglim
Senior Vice President, Media Planning & Partnerships
(240) 662-2000
 
Clark Bunting
President & General Manager - Discovery Channel
(240) 662-6765