Back to All Companies

The Boston Beer Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Founded in 1984, the Boston Beer Company is an American brewing company best known for its award-winning confection, Samuel Adams beer. The Boston Beer Company develops and manufactures beer using a four vessel brewing process and all natural ingredients. The Boston Beer Company, Inc. also brews under the tradenames Hardcore Cider Company and Twisted Tea Brewing Company.

Main Telephone (617) 368-5000
Main Fax (617) 368-5500
Primary Address
One Design Center Place
Suite 850
Boston, MA 02210
USA

The Boston Beer Company, Inc. Contacts

Contacts (5/41)
Name Title State
Martin R. President & Chief Executive Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 368-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Design Center Place
Suite 850
Boston, MA
02210
USA

Jon P. Chief Marketing Officer MA
John G. Vice President, Sales MA
Thomas L. Vice President, Operations MA
Paul M. Vice President, Information Technology MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Samuel Adams Light *****
Samuel Adams Boston Ale *
Samuel Adams Boston Lager ********
Samuel Adams Cherry Wheat *
Samuel Adams Cream Stout *

Agency Relationships


Brand Agency Service From To
***** ******* **** ***** *************** media buying & planning unknown present
****** ***** ****** *** *************** media buying & planning unknown present
****** ***** ****** ***** *************** media buying & planning unknown present
****** ***** ****** ***** *************** media buying & planning unknown present
****** ***** ********* **** *************** media buying & planning unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the President & Chief Executive Officer of The Boston Beer Company, Inc.?

Who is the marketing contact for beer, wine, liquor, spirits in MA

What is the email of the Chief Marketing Officer of The Boston Beer Company, Inc.?

What is direct phone of the Vice President, Sales of The Boston Beer Company, Inc.?

Who is the media buying & planning agency of The Boston Beer Company, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Score 56 – Close Watch: Sam Adams continues ad hike to revive brand


Subject: TV, radio, experiential, sponsorship, digital, video

Company: Winmo profile)

Opportunity: Boston Beer will raise advertising spend again in 2016 to combat rising craft beer competition and support a new beer education advertising message, said Martin Roper, president and CEO, in the Q3 earnings call. It’s unclear how much ad spend specifically will go up, but the plan is for advertising, promotion and selling expenses to increase between $15-$25 million next year. Therefore, millennial male sellers should start engaging decision makers now to secure dollars tied to Samuel Adams, Traveler Beer Company, Twisted Tea and Angry Orchard. Also, look for revenue tied to the Q1

Furthermore, branding agencies should be all over ad campaign illustrates, the brand is doing more to engage young legal drinking age (LDA) male drinkers one-on-one. These local marketing efforts should continue next year, coinciding with the new educational advertising messaging.  

Additional Insight

Media Spend: Boston Beer spent $63.7 million on measured media last year, $48 million of which supported Sam Adams. Boston Beer’s ad budget last year was split 90/10 to TV and radio.

TV Breakdown: Since January, $28.5 million has gone to Samuel Adams’ national TV ads (see targeting breakdown right), up from $26.7 million in 2014, according to iSpot.tv.

Digital Breakdown: The brand has a relatively tiny display presence. Since January, 46 standard ads, six high impact ads and 26 video ads have run on 40 publishers (2% mobile), 90% of which were placed site direct versus programmatically.

Display activity was highest in the spring and fall, skewing largely to arts & entertainment sites like history.com. Other top publishers include cbslocal.com, miaminewtimes.com, rock945.com, weei.com and slingo.com, Moat reports.

Winmo profile)
One Design Center Place
Suite 850
Boston, MA 02210 
(617) 368-5000

Corey Lewis
Head, Marketing – Samuel Adams
(617) 368-5000
corey.lewis@bostonbeer.com

 

Peter Gladstone
Senior Director, Advertising & Innovation
(617) 368-5000
peter.gladstone@bostonbeer.com