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Food Lion, LLC | Company Profile, Marketing Contacts, Media Spend, Brands

Food Lion, LLC is a subsidiary of the U.S. arm of Belgian firm Delhaize Group. The company boasts over 1,200 grocery stores in the Southeastern United States, operating under the Food Lion, Bloom, and Bottom Dollar Food brand names.

Main Telephone (704) 633-8250
Main Fax (704) 642-1044
Primary Address
Post Office Box 1330
Salisbury, NC 28145

Food Lion, LLC Contacts

Contacts (5/12)
Name Title State
Meg H. President NC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (704) 633-8250
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1330
Salisbury, NC

Greg A. Chief Financial Officer NC
JJ F. Chief Strategy & Development Officer NC
Karen F. Vice President, Fresh Category, Merchandising & Pricing NC
Tom K. Vice President & Corporate Controller NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Food Lion, Inc. ********
Bloom *
Braidenwood Estates *
Butcher's Brand *
Bottom Dollar *****

Agency Relationships

Brand Agency Service From To
**** ****, ***. ***** ******** Media Buying 2015 present
**** ****, ***. ***&* **** **** Creative 2017 present

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Digital, Print Opps: Southeastern grocer Food Lion taps Doner as AOR

Subject: spot TV, digital, OOH, in-store, social media, print

Company: Food Lion (Winmo), the Salisbury, NC-based supermarket chain. Food Lion operates around 1,200 locations primarily in the Southeast.

Opportunity: Named Doner as its new AOR. In this role, Doner will handle integrated marketing planning, creative and media buying/planning for Food Lion. No word yet on when now work will launch, but new ads focusing on the grocer’s low prices should break as early as Q1. So, Southeastern sellers should reach out now to secure 2016 dollars, especially digital and mobile. Note that Food Lion’s mobile display presence has been much higher this year compared to 2014.

Additional Information

Incumbent: Mullen Lowe Group has held the account since 2012.

Media Spend: According to Kantar Media, Food Lion spent $17.5 million on measured media in 2014 – down 30.3% from 2013. Most if this – 74% – was allocated to spot TV.

Digital Breakdown: Moat reports that Food Lion has run 44 display ads on 732 publishers this year (47% mobile), 87% of which were placed site direct. Top ad destinations include:,, and Food Lion has also run 26 high impact ads and nine video ads this year. 

For the same period 2014, 52 creatives were run on 1,862 publishers (<1% mobile), 86% of which was placed programmatically. 

Food Lion (Winmo) 
2110 Executive Dr.
Salisbury, NC 28147
(704) 633-8250

JJ Fleeman 
Chief Strategy & Development Officer
(704) 633-8250

Leslie Atkinson 
Director, Marketing & Brand Communications
(704) 633-8250

Keith Nicks 
Director, Loyalty & Digital Marketing
(704) 633-8250