William Grant & Sons, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
William Grant & Sons, Inc., headquartered in New York, NY, is a marketer of adult beverages. The company is a top maker of top shelf Scotch with brands under the name of Grant's, Glenfiddich, and Balvenie.
|Main Telephone||(212) 246-1760|
|Main Fax||(646) 344-3785|
William Grant & Sons, Inc. ContactsContacts (5/14)
|Jonathan Y.||President & Managing Director, US & Canada||NY|
Sample of Associated Brands
|Marc H.||Vice President, Channel Marketing||NY|
|Andrew N.||Vice President Marketing||NY|
|Joanne N.||Region Marketing Director - East||NY|
|Justin M.||Marketing Director, Mixable Spirits||NY|
|William Grant & Sons, Inc.||*******|
|********||*************||AOR - digital, social||2015||present|
|********||******, ***||Creative, Digital||2016||present|
|***********||******, ***||Creative, Digital||2016||present|
|***********||*************||AOR - digital, social||2015||present|
|********'* ***||******, ***||Creative, Digital||2016||present|
Who is the President & Managing Director, US & Canada of William Grant & Sons, Inc.?
Who is the marketing contact for beer, wine, liquor, spirits in NY
What is the email of the Vice President, Channel Marketing of William Grant & Sons, Inc.?
What is direct phone of the Vice President Marketing of William Grant & Sons, Inc.?
Who is the AOR - digital, social agency of William Grant & Sons, Inc.?
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Campaigns Imminent: William Grant & Sons hires Rokkan as AOR
Subject: TV, sponsorship, experiential, magazine, print, digital, outdoor
Company: Winmo profile) family-owned Scottish company known for Scotch whisky brands like Tullamore Dew and Glenfiddich and rum brand Sailor Jerry.
Opportunity: WGS, No. 118 in the Rokkan‘s role to include US AOR duties for all of its brands. The Publicis shop was hired late last year to promote Glenfiddich Single Malt Scotch Whisky’s 14 Year Old Bourbon Barrel Reserve release.
Therefore, with new campaigns on the way, legal drinking age (LDA) millennial male focused sellers should look to secure buys across WGS’s entire portfolio. Initially, center your pitch on Glenfiddich since Rokkan’s first work will support the brand. Look for the campaign to break in Q4, traditionally WGS’s top advertising period, according to Kantar Media. Digital sellers should have an advantage given the company’s recent ad presence and Rokkan’s “digital-first” approach.
It looks like Rokkan has media duties now too, based on this here).
Media Spend: WGS spent $7.7 million on measured media last year, down 11% from $8.6 million in 2014, according to Kantar Media. Last year, the bulk of spending – about $5.8 million, went to magazine ads. The remainder was mostly split between cable TV and display.
Glenfiddich TV Breakdown: During the last year, $153,000 has gone to national TV ads (see targeting right), all of which was spent during during the last two weeks of December on the ad above, according to iSpot.tv.
Glenfiddich Digital Breakdown: During the past 12-months, banners, high impact and video ads have run on almost 100 publishers (1% mobile), 58% of which were placed site direct versus programmatically. Food and drink publishers, led by liquor.com, have dominated, but news and sports are a small part of the targeting mix too. Other top targeted sites include cbsnews.com, mashable.com, forbes.com and youtube.com, Moat reports.
300 Park Ave., South
New York, NY 10003
Manager, Digital Content & Relationship Marketing
President & Managing Director – US & Canada