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William Grant & Sons, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




William Grant & Sons, Inc., headquartered in New York, NY, is a marketer of adult beverages. The company is a top maker of top shelf Scotch with brands under the name of Grant's, Glenfiddich, and Balvenie.

Main Telephone (212) 246-1760
Main Fax (646) 344-3785
Primary Address
300 Park Avenue, South
Suite 600
New York, NY 10003
USA

William Grant & Sons, Inc. Contacts

Contacts (5/14)
Name Title State
Jonathan Y. President & Managing Director, US & Canada NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 246-1760
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Park Avenue, South
Suite 600
New York, NY
10003
USA

Marc H. Vice President, Channel Marketing NY
Andrew N. Vice President Marketing NY
Joanne N. Region Marketing Director - East NY
Justin M. Marketing Director, Mixable Spirits NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Glenfiddich ****
William Grant & Sons, Inc. *******
Balvenie *
Reyka *
Lillet *

Agency Relationships


Brand Agency Service From To
******** ************* AOR - digital, social 2015 present
******** ******, *** Creative, Digital 2016 present
*********** ******, *** Creative, Digital 2016 present
*********** ************* AOR - digital, social 2015 present
********'* *** ******, *** Creative, Digital 2016 present

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WinmoEdge

Campaigns Imminent: William Grant & Sons hires Rokkan as AOR


Subject: TV, sponsorship, experiential, magazine, print, digital, outdoor

Company: Winmo profile) family-owned Scottish company known for Scotch whisky brands like Tullamore Dew and Glenfiddich and rum brand Sailor Jerry.

Opportunity: WGS, No. 118 in the Rokkan‘s role to include US AOR duties for all of its brands. The Publicis shop was hired late last year to promote Glenfiddich Single Malt Scotch Whisky’s 14 Year Old Bourbon Barrel Reserve release. 

Therefore, with new campaigns on the way, legal drinking age (LDA) millennial male focused sellers should look to secure buys across WGS’s entire portfolio. Initially, center your pitch on Glenfiddich since Rokkan’s first work will support the brand. Look for the campaign to break in Q4, traditionally WGS’s top advertising period, according to Kantar Media. Digital sellers should have an advantage given the company’s recent ad presence and Rokkan’s “digital-first” approach

It looks like Rokkan has media duties now too, based on this here).

Additional Insight

Media Spend: WGS spent $7.7 million on measured media last year, down 11% from $8.6 million in 2014, according to Kantar Media. Last year, the bulk of spending – about $5.8 million, went to magazine ads. The remainder was mostly split between cable TV and display.

Glenfiddich TV Breakdown: During the last year, $153,000 has gone to national TV ads (see targeting right), all of which was spent during during the last two weeks of December on the ad above, according to iSpot.tv.

Glenfiddich Digital Breakdown: During the past 12-months, banners, high impact and video ads have run on almost 100 publishers (1% mobile), 58% of which were placed site direct versus programmatically. Food and drink publishers, led by liquor.com, have dominated, but news and sports are a small part of the targeting mix too. Other top targeted sites include cbsnews.com, mashable.com, forbes.com and youtube.com, Moat reports.

Winmo profile)
300 Park Ave., South
Suite 600
New York, NY 10003 
(212) 246-1760

Jayme Brown
Manager, Digital Content & Relationship Marketing
(212) 246-1760
jayme.brown@wgrant.com

Jonathan Yusen
President & Managing Director – US & Canada
(212) 246-1760
jyusen@wgrant.com