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Nestle USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Glendale, CA office houses the U.S. subsidiary of the world's largest food company, Switzerland-based Nestle S.A. Six groups make up the company: Beverages, Confections & Chocolates, Pet Care, Pharmaceuticals, Prepared Foods, and Refrigerated Foods.

Main Telephone (818) 549-6000
Main Fax (818) 549-6952
Primary Address
800 North Brand Boulevard
Glendale, CA 91203
USA

Nestle USA, Inc. Contacts

Contacts (5/55)
Name Title State
Rob C. Chief Marketing Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 549-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 North Brand Boulevard
Glendale, CA
91203
USA

Dan S. Chief Financial Officer & Senior Vice President CA
Frank J. Chief Executive Officer - Nestle Health Science-Pamlab, Inc. CA
Alicia E. Chief Marketing Officer CA
Paul G. Chairman & Chief Executive Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Butterfinger ********
Lean Cuisine ******
Lean Pockets *****
Maggi ****
Nescafe *

Agency Relationships


Brand Agency Service From To
*** ***** ****** media buying & planning 2013 present
******** ********** public relations 2012 present
******** ******** ******** multicultural unknown present
******** ****** media buying & planning 2013 present
**** **** ****** AOR - creative 1998 present

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WinmoEdge

Digital Opps: Nestle taps Doner LA as digital AOR for three coffee brands


Subject: digital, display, search , social media

Company: Winmo)

Opportunity: Named MDC’s GroupM (MetaVision Media) handles Nestle's media buying and planning. 

Additional Information

Incumbent: Huge, which was the incumbent for Nescafe and Clasico, will continue to work on Nestle Water. 

Clasico Media Spend: According to Kantar Media, Clasico spent $9.3 million on measured media in 2014, almost all of which went to TV buys (network and Spanish language network TV) All three Nescafe/Clasico commercials on iSpot are Spanish-language ads. 

Nescafe Digital Spend: Per Moat, Nescafe has run 58 display ads on 222 publishers so far this year (14% mobile). Top ad destinations include telemundo.com, fsrmagazine.com, hotelfandb.com, canoe.ca and chilango.com (62% placed site direct versus programmatically). The brand has also run three video ads (but no high impact ads).

For the same period 2014, 64 creatives were run on 370 publishers (9% mobile). Top ad destinations included eonline.com, about.com and target.com, so Hispanic-focused sellers should take note of the increase in Hispanic buys in 2015 – a trend that should continue into 2016.

Winmo
800 N. Brand Blvd.
Glendale, CA 91203
(818) 549-6000

Alicia Enciso
Chief Marketing Officer
(818) 549-6000
alicia.enciso@us.nestle.com

Berta Cruz Corominas 
Marketing Manager – Nescafe Clasico
(818) 549-6357 (direct)
berta.cruzcorominas@us.nestle.com