Nestle USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
The Glendale, CA office houses the U.S. subsidiary of the world's largest food company, Switzerland-based Nestle S.A. Six groups make up the company: Beverages, Confections & Chocolates, Pet Care, Pharmaceuticals, Prepared Foods, and Refrigerated Foods.
|Main Telephone||(818) 549-6000|
|Main Fax||(818) 549-6952|
Nestle USA, Inc. ContactsContacts (5/55)
|Rob C.||Chief Marketing Officer||CA|
Sample of Associated Brands
|Dan S.||Chief Financial Officer & Senior Vice President||CA|
|Frank J.||Chief Executive Officer - Nestle Health Science-Pamlab, Inc.||CA|
|Alicia E.||President - Beverages||CA|
|Paul G.||Chairman & Chief Executive Officer||CA|
|*** *****||******||media buying & planning||2013||present|
|********||******||media buying & planning||2013||present|
|**** ****||******||AOR - creative||1998||present|
Who is the Chief Marketing Officer of Nestle USA, Inc.?
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What is the email of the Chief Financial Officer & Senior Vice President of Nestle USA, Inc.?
What is direct phone of the Chief Executive Officer - Nestle Health Science-Pamlab, Inc. of Nestle USA, Inc.?
Who is the media buying & planning agency of Nestle USA, Inc.?
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Digital Opps: Nestle taps Doner LA as digital AOR for three coffee brands
Subject: digital, display, search , social media
Opportunity: Named MDC’s GroupM (MetaVision Media) handles Nestle's media buying and planning.
Incumbent: Huge, which was the incumbent for Nescafe and Clasico, will continue to work on Nestle Water.
Clasico Media Spend: According to Kantar Media, Clasico spent $9.3 million on measured media in 2014, almost all of which went to TV buys (network and Spanish language network TV) All three Nescafe/Clasico commercials on iSpot are Spanish-language ads.
Nescafe Digital Spend: Per Moat, Nescafe has run 58 display ads on 222 publishers so far this year (14% mobile). Top ad destinations include telemundo.com, fsrmagazine.com, hotelfandb.com, canoe.ca and chilango.com (62% placed site direct versus programmatically). The brand has also run three video ads (but no high impact ads).
For the same period 2014, 64 creatives were run on 370 publishers (9% mobile). Top ad destinations included eonline.com, about.com and target.com, so Hispanic-focused sellers should take note of the increase in Hispanic buys in 2015 – a trend that should continue into 2016.
800 N. Brand Blvd.
Glendale, CA 91203
Chief Marketing Officer
Berta Cruz Corominas
Marketing Manager – Nescafe Clasico
(818) 549-6357 (direct)