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Nestle USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Glendale, CA office houses the U.S. subsidiary of the world's largest food company, Switzerland-based Nestle S.A. Six groups make up the company: Beverages, Confections & Chocolates, Pet Care, Pharmaceuticals, Prepared Foods, and Refrigerated Foods.

Main Telephone (818) 549-6000
Main Fax (818) 549-6952
Primary Address
800 North Brand Boulevard
Glendale, CA 91203
USA

Nestle USA, Inc. Contacts

Contacts (5/57)
Name Title State
Rob C. Chief Marketing Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 549-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 North Brand Boulevard
Glendale, CA
91203
USA

Dan S. Chief Financial Officer & Senior Vice President CA
Frank J. Chief Executive Officer - Nestle Health Science-Pamlab, Inc. CA
Alicia E. President - Beverages CA
Paul G. Chairman & Chief Executive Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Butterfinger *******
Lean Cuisine *****
Lean Pockets *****
Maggi *
Nescafe *

Agency Relationships


Brand Agency Service From To
*** ***** ****** media buying & planning 2013 present
******** ********** public relations 2012 present
******** ******** ******** multicultural unknown present
******** ****** media buying & planning 2013 present
**** **** ****** AOR - creative 1998 present

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Recent Discussions

Who is the Chief Marketing Officer of Nestle USA, Inc.?

Who is the marketing contact for non-alcoholic in CA

What is the email of the Chief Financial Officer & Senior Vice President of Nestle USA, Inc.?

What is direct phone of the Chief Executive Officer - Nestle Health Science-Pamlab, Inc. of Nestle USA, Inc.?

Who is the media buying & planning agency of Nestle USA, Inc.?

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DailyVista

Female Engagement Opps: Lean Cuisine launches revival campaign across digital, TV


 Subject: TV, digital, social media, magazine, online, experiential, shopper, Hispanic, sponsorship

Brand: Nestle USA's struggling brand of frozen entrees

Opportunity: After completing a ).

We’ve reported for some time on why you should pitch Lean Cusine (research GroupM still handles Lean Cuisine’s media planning and buying, according to The List. 

Additional Insight

Media Spend: Lean Cuisine historically has spent about $39 million annually on media, skewing heavily towards cable and network TV, according to Kantar Media. Expect rising spend on Spanish language network TV ads to continue, as well.

TV Breakdown: Lean Cuisine has spent $0 on national TV ads since March 2014, after dropping $9.1 million from Jan-June in 2014 (see targeting right). 

Digital Breakdown: The same trend is true for display. With the exception of a few desktop ads on target.com, monster.com coupons.com and walmart.com no display has run since March 2014. 

Lean Cuisine
30003 Bainbridge Rd.
Solon, Ohio 44139
(440) 248-3600

Chris Flora
Brand Manager – Lean Cuisine
(440) 248-3600
chris.flora@us.nestle.com

Daniel Jhung
Marketing Director – Lean Cuisine
(818) 549-6000 
daniel.jhung@us.nestle.com

Alicia Enciso
Chief Marketing Officer – Nestle USA
(818) 549-6000
alicia.enciso@us.nestle.com