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Farmer Brothers Co. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Torrance, CA, Farmer Brothers Co. roasts and packages a variety of coffee blends. The company then sells it to hotels, restaurants, fast food chains, and convenience stores. Farmer Brothers' products also include cappuccinos, cocoas, teas, beverage condiments and paper cups and lids.

Main Telephone (310) 787-5200
Main Fax (310) 787-5246
Primary Address
20333 South Normandie Avenue
Torrance, CA 90502
USA

Farmer Brothers Co. Contacts

Contacts (2)
Name Title State
Mike K. President, Chief Executive Officer & Director CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 787-5200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 20333 South Normandie Avenue
Torrance, CA
90502
USA

Gerard B. Vice President, Marketing & Innovation CA

Media Spend

Media Spend Summary
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Associated Brands

Brand Media Spend
Farmer Brothers Co. *

Agency Relationships


Brand Agency Service From To
****** ******** **. ******* ***** ***. Digital 2015 present

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DailyVista

Coffee distributor Farmer Bros. will acquire new business


The Story
Coffee roaster and wholesaler Farmer Bros. announced plans acquire the U.S. direct-store delivery Foodservice coffee business from Sara Lee Corp., according to the company.
 
The $45 million purchase will broaden Farmer Bros. scope to every state in the lower 48, and is expected to nearly double its revenue. The definitive acquisition agreement is expected to close in the first quarter of 2009 and will be financed with cash and debt.
 
Chief Executive Officer Rocky Laverty said in a statement the acquisition will allow the company to expand its portfolio to meet every taste and price point, while forming a national network for distribution and service.
 
"This acquisition will allow us to quickly achieve our long-term goals of coast-to-coast market penetration, cost reductions and margin improvements as a result of economies of scale, and improved returns on our invested capital," he said.
 
Torrance, Calif.-based Farmer Bros. produces and sells coffee, teas and other café-related products directly to the food service industry and private-label retailers.
 
The Research
Speaking on background, a Farmer Bros. spokesperson discussed the Foodservice coffee business acquisition with DailyVista.
 
He said the company is forming, and will later announce, an integration team led by Farmer Bros. Executive Vice President and Chief Operating Officer Drew Webb. Several members of Sarah Lee’s current management team for the Foodservice coffee business will join the company and become part of the team. A lead marketer for the group has not yet been named.
 
Through the Foodservice coffee business, Farmer Bros. will gain 10 coffee brands, and expects to add more than 20,000 customers. It will also take over the group’s sales and distribution staff, including 60 branch facilities.
 
The spokesperson said Farmer Bros. has traditionally focused on institutional food service, specifically restaurants and hospitals. The Foodservice coffee business and its brands have specialized in casinos and hotels. He said the company hopes to expand.
 
“The national reach will allow us to compete better for national accounts. We’ll have a more robust portfolio to reach more customers,” he said. “It gives us more tools and will strengthen management.”
 
The spokesperson said it was too early to comment on any particular impact or changes the acquisition will have on marketing strategies and was not able to comment on the company’s interest level concerning outside agency needs.
 
According to The List database, Farmer Bros. has no creative agency relationships. The company works with the Los Angeles office of New York-based Abernathy MacGregor Group for corporate communications duties.
 
The Direction
Farmer Bros. focuses on business-to-business marketing through its direct-store delivery methods and its soon-to-be Foodservice coffee business. Agencies that can offer assistance getting them in touch and winning accounts with these kinds of companies should introduce themselves to build a relationship that could lead to work once Webb’s integration team and plan is in place.
Farmer Brothers Co.
20333 South Normandie Avenue
Torrance, CA 90502
(310) 787-5200
 
Drew Webb
Executive Vice President, Chief Operating Officer
(310) 787-5200
 
Rocky Laverty
President & Chief Executive Officer
(310) 787-5200