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Whole Foods Market, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Whole Foods Market, Inc., headquartered in Austin, TX, is a food retailer of natural and organic products. The company conducts its business through various wholly owned subsidiaries and has a product selection of perishable foods and most of its products are from natural food vendors. It operates stores in the United States, Canada, and the United Kingdom.

Main Telephone (770) 667-8878
Main Fax (770) 772-9050
Primary Address
1180 Upper Hembree Road
Roswell, GA 30076-1142
USA

Whole Foods Market, Inc. Contacts

Contacts (5/45)
Name Title State
John M. Chairman & Co-Chief Executive Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 477-4455
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1180 Upper Hembree Road
Roswell, GA
30076-1142
USA

Walter R. Co-Chief Executive Officer TX
A.C. G. President & Chief Operating Officer TX
Glenda F. Executive Vice President & Chief Financial Officer TX
Jason B. Executive Vice President & Chief Information Officer TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Whole Foods Market *******
Allegro *
Whole Kids *******
365 Organic *
Health Starts Here *

Agency Relationships


Brand Agency Service From To
***** ***** ****** *** ****** ***** public relations 2002 present
***** ***** ****** ***** digital, public relations, social 2012 present
***** ***** ****** ***&* **** **** AOR - media buying & planning 2014 present
***** ***** ****** ** *** *** media buying & planning 2009 present

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DailyVista

Millennial Media Opps Update: Whole Foods launching more ‘value-oriented' chain in 2016


Subject: digital, social media, out-of-home, mobile, experiential, radio

Company: Whole Foods Market, the Austin, Texas-based organic and natural product supermarket chain     

Opportunity: We told you about Whole Foods’ preliminary plans for a new chain back in May (more GSD&M  handles media buying and planning for Whole Foods. 

Additional Insight

Target Customers: Obviously, Millennials were the initial target audience of the new chain, but Robb adds that it is intended to appeal to “anyone who wants a quick, convenient way to shop.” 365 will be Whole Foods’ way of reaching customers who want organic and healthier options, but don’t have a Whole Foods budget; customers the chain has been losing to Trader Joe’s, Walmart and Target as of late.

Media Spend: According to Kantar Media, Whole Foods spent $37.8 million on measured media in 2014, Most of this was spent on broadcast ads – $26.2 million – while print received $7.5 million, digital $2.3 million and OOH $1.1 million. According to here); $13.9 million was spent to air national TV ads for this campaign.

Digital Breakdown: Per Moat, Whole Foods has run 493 standard display on 1,922 publishers so far this year (51% mobile). Top ad destinations include: mycentraljersey.com, app.com, thepioneerwoman.com, ctpost.com and seriouseats.com. For the same period in 2014, 145 creatives were run on 170 publishers (31% mobile). 

Agency Relationships:Partners & Spade is Whole Foods’ creative AOR.

Whole Foods Market, Inc. 
550 Bowie St.
Austin, TX 78703
(512) 477-4455

Jeannine D'Addario 
Global Vice President, Communications
(512) 477-4455
jeannine.daddario@wholefoods.com

Norma Quon 
Executive Director, Marketing
(512) 477-4455
norma.quon@wholefoods.com

Kim Whatley 
Global Marketing Project Manager
(512) 542-3424
kim.whatley@wholefoods.com