Whole Foods Market, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Whole Foods Market, Inc., headquartered in Austin, TX, is a food retailer of natural and organic products. The company conducts its business through various wholly owned subsidiaries and has a product selection of perishable foods and most of its products are from natural food vendors. It operates stores in the United States, Canada, and the United Kingdom.
|Main Telephone||(770) 667-8878|
|Main Fax||(770) 772-9050|
Whole Foods Market, Inc. ContactsContacts (5/45)
|John M.||Chairman & Co-Chief Executive Officer||TX|
Sample of Associated Brands
|A.C. G.||President & Chief Operating Officer||TX|
|Glenda F.||Executive Vice President & Chief Financial Officer||TX|
|Jason B.||Executive Vice President & Chief Information Officer||TX|
|Jeff T.||President - 365||TX|
|Whole Foods Market||*******|
|Health Starts Here||*|
|***** ***** ******||*** ****** *****||public relations||2002||present|
|***** ***** ******||*****||digital, public relations, social||2012||present|
|***** ***** ******||********||Media Buying, Media Planning||2017||present|
|***** ***** ******||***** **************, ***.||Public Relations||2016||present|
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Digital, Social Opps: Whole Foods CMO leaves amid value brand launch (Score 55)
Subject: digital, social media, out-of-home, mobile, experiential, radio
Company: Winmo), the Austin, Texas-based organic and natural product supermarket chain
Opportunity: We understand that Whole Foods’ CMO Jeannine Davis D’Addario has left the company this month. We’ll keep you posted as we learn more about her replacement. While her departure was not mentioned by COO AC Gallo in the Q4 earnings call, marketing in general was addressed. Just this week, the grocery chain debuted a radio campaign in 12 markets across the country, which promotes WF’s produce price and quality.
In addition to current radio ads, Whole Foods is also pushing its brand message through digital platforms. Co-CEO Walter Robb added that he “could see a brand campaign in the future,” but this likely won’t happen until a new CMO is in place. Gallo also mentioned that the company made a “conscious decision” to not launch a here), which are taking the majority of marketing dollars (on a local/regional, not national, basis).
Therefore, your pitch should focus on the 365 by Whole Foods brand extension and the company’s larger digital and millennial engagement goals. According to The List, Omnicom’s Partners & Spade created the first national brand campaign that launched in late 2014.
Media Spend: Through Q3 2015, Kantar Media reports that Whole Foods spent $5.3 million on measured media. Most of this was allocated to display ads and print ads, as well as some national TV, according to Kantar Media.
TV Breakdown: For 2015, Whole Foods spent $2.2 million on national TV ads – this is a sharp decrease from the $13.9 million spent in 2014 (remember, this is when the first national campaign was launched). See iSpot.tv‘s charts for 2015 show/channel targeting.
Digital Breakdown: For 2015, Whole Foods ran 874 display ads on 3,846 publishers, according to Moat (26% mobile). Top ad destinations included news12.com (The Bronx), mycentraljersey.com, app.com, thepioneerwoman.com and seriouseats.com (50/50 site direct/programmatic mix).
Whole Foods also ran 193 high impact and 19 video ads on sites such as Fortune, NorthJersey.com and Asbury Park Press.
For comparison, in 2014, t361 display and 42 high impacts ads appeared on 3,578 publishers, but no video ads (9% mobile; 57% placed site direct).
550 Bowie St.
Austin, TX 78703
Executive Director, Marketing
Senior Director, Marketing – 365 by Whole Foods
Vice President, 365 by Whole Foods