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Whole Foods Market, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Whole Foods Market, Inc., headquartered in Austin, TX, is a food retailer of natural and organic products. The company conducts its business through various wholly owned subsidiaries and has a product selection of perishable foods and most of its products are from natural food vendors. It operates stores in the United States, Canada, and the United Kingdom.

Main Telephone (770) 667-8878
Main Fax (770) 772-9050
Primary Address
1180 Upper Hembree Road
Roswell, GA 30076-1142
USA

Whole Foods Market, Inc. Contacts

Contacts (5/45)
Name Title State
John M. Chairman & Co-Chief Executive Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 477-4455
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1180 Upper Hembree Road
Roswell, GA
30076-1142
USA

A.C. G. President & Chief Operating Officer TX
Glenda F. Executive Vice President & Chief Financial Officer TX
Jason B. Executive Vice President & Chief Information Officer TX
Jeff T. President - 365 TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Whole Foods Market *******
Allegro *
Whole Kids *******
365 Organic *
Health Starts Here *

Agency Relationships


Brand Agency Service From To
***** ***** ****** *** ****** ***** public relations 2002 present
***** ***** ****** ***** digital, public relations, social 2012 present
***** ***** ****** ******** Media Buying, Media Planning 2017 present
***** ***** ****** ***** **************, ***. Public Relations 2016 present

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DailyVista

Digital, Social Opps: Whole Foods CMO leaves amid value brand launch (Score 55)


Subject: digital, social media, out-of-home, mobile, experiential, radio

Company: Winmo), the Austin, Texas-based organic and natural product supermarket chain

Close-Watch

Opportunity: We understand that Whole Foods’ CMO Jeannine Davis D’Addario has left the company this month. We’ll keep you posted as we learn more about her replacement. While her departure was not mentioned by COO AC Gallo in the Q4 earnings call, marketing in general was addressed. Just this week, the grocery chain debuted a radio campaign in 12 markets across the country, which promotes WF’s produce price and quality.  

In addition to current radio ads, Whole Foods is also pushing its brand message through digital platforms.  Co-CEO Walter Robb added that he “could see a brand campaign in the future,” but this likely won’t happen until a new CMO is in place. Gallo also mentioned that the company made a “conscious decision” to not launch a here), which are taking the majority of marketing dollars (on a local/regional, not national, basis).  

Therefore, your pitch should focus on the 365 by Whole Foods brand extension and the company’s larger digital and millennial engagement goals. According to The List, Omnicom’s Partners & Spade created the first national brand campaign that launched in late 2014.

Additional Information

365 by Whole Foods Launch: The company’s new, lower price concept –

Media Spend: Through Q3 2015, Kantar Media reports that Whole Foods spent $5.3 million on measured media. Most of this was allocated to display ads and print ads, as well as some national TV, according to Kantar Media.

TV Breakdown: For 2015, Whole Foods spent $2.2 million on national TV ads – this is a sharp decrease from the $13.9 million spent in 2014 (remember, this is when the first national campaign was launched). See iSpot.tv‘s charts for 2015 show/channel targeting.

Digital Breakdown: For 2015, Whole Foods ran 874 display ads on 3,846 publishers, according to Moat (26% mobile). Top ad destinations included news12.com (The Bronx), mycentraljersey.com, app.com, thepioneerwoman.com and seriouseats.com (50/50 site direct/programmatic mix).

Whole Foods also ran 193 high impact and 19 video ads on sites such as Fortune, NorthJersey.com and Asbury Park Press.

For comparison, in 2014, t361 display and 42 high impacts ads appeared on 3,578 publishers, but no video ads (9% mobile; 57% placed site direct).

Winmo)
550 Bowie St.
Austin, TX 78703
(512) 477-4455

Norma Quon 
Executive Director, Marketing
(512) 477-4455
norma.quon@wholefoods.com

Natanya Anderson
Senior Director, Marketing – 365 by Whole Foods
(617) 492-5500natanya.anderson@wholefoods.com

Isabelle Francois 
Vice President, 365 by Whole Foods
(510) 428-7400
isabelle.francois@wholefoods.com