Back to All Companies

Whole Foods Market, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Whole Foods Market, Inc., headquartered in Austin, TX, is a food retailer of natural and organic products. The company conducts its business through various wholly owned subsidiaries and has a product selection of perishable foods and most of its products are from natural food vendors. It operates stores in the United States, Canada, and the United Kingdom.

Main Telephone (770) 667-8878
Main Fax (770) 772-9050
Primary Address
1180 Upper Hembree Road
Roswell, GA 30076-1142
USA

Whole Foods Market, Inc. Contacts

Contacts (5/40)
Name Title State
John M. Chairman & Co-Chief Executive Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 477-4455
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1180 Upper Hembree Road
Roswell, GA
30076-1142
USA

A.C. G. President & Chief Operating Officer TX
Glenda F. Executive Vice President & Chief Financial Officer TX
Jason B. Executive Vice President & Chief Information Officer TX
Jeff T. President - 365 TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Whole Foods Market *******
Allegro *
Whole Kids ********
365 Organic by Whole Foods *
Health Starts Here *

Agency Relationships


Brand Agency Service From To
*** ******* ** ***** ***** ******** Creative unknown present
***** ***** ****** *** ****** ***** public relations 2002 present
***** ***** ****** ***** digital, public relations, social 2012 present
***** ***** ****** ******** Media Buying, Media Planning 2017 present
***** ***** ****** ***** **************, ***. Public Relations 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chairman & Co-Chief Executive Officer of Whole Foods Market, Inc.?

Who is the marketing contact for non-alcoholic in TX

What is the email of the President & Chief Operating Officer of Whole Foods Market, Inc.?

What is direct phone of the Executive Vice President & Chief Financial Officer of Whole Foods Market, Inc.?

Who is the Creative agency of Whole Foods Market, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Score 55 – Close Watch: Whole Foods putting ‘marketing muscle' behind digital, radio in 2016


Subject: digital, social media, out-of-home, mobile, experiential, radio

Close-Watch

Company: Winmo), the Austin, Texas-based organic and natural product supermarket chain

Opportunity: During the Q2 earnings call, COO AC Gallo mentioned that Whole Foods is raising marketing spend for the second half of the year. 

In Q2, Whole Foods “ramped up” national promotions and marketing around its perishable departments – specifically citrus and organic strawberries. Gallo mentioned that Whole Foods’ saw a “phenomenal” lift because of the national marketing, so sellers should look for similar campaigns/promotions in H2 (Whole Foods’ fiscal year ends in September).

Whole Foods is also adding features to its mobile app, inclusive of the digital coupons it is rolling out in certain markets (national rollout will follow). Co-CEO John Mackey said the company purposefully designed the roll out to be “slow and steady” so the company could learn from it and see what people really respond to. To support both digital coupons and the price lowering, Mackey said Whole Foods will “ramp up” marketing.

Specifically, radio and social media will continue to play a role in Whole Foods’ strategy and the company will also experiment with direct mail as “the next big step.” Mackey added: “Just lowering some prices here and there and doing some promotions, if people don’t really know about them, we’re not going to get the full effect.” Therefore, he said, Whole Foods will “have the marketing muscle behind  a lot of what we are doing.”

Co-CEO Walter Robb also noted that a more broad-based marketing strategy will launch once more data becomes available. The retailer expects to gain much insight from the launches of the value, millennial oriented 365 by Whole Foods stores (research here) and a national affinity program.

Earlier this year, Whole Foods’ CMO Jeannine Davis D'Addario left the company (more here). Therefore, agency readers should be engaging with marketing decision makers in anticipation of a new marketing lead. Since much of Whole Foods strategy will rely on data not collected yet, there should be plenty of time to make a lasting impression. Sellers – be on the lookout for digital and radio dollars through September (both regional and national). The focus should be on millennials and the company’s new 365 by Whole Foods format and affinity programs. 

According to The List, Omnicom's launched in late 2014.

Additional Information

365 by Whole Foods Launch: The company's new, lower price concept – here.

National TV Breakdown:  According to iSpot.tv‘s charts for 2015 show/channel targeting.

For 2015, Whole Foods spent $2.2 million on national TV ads – this is a sharp decrease from the $13.9 million spent in 2014 (remember, this is when the first national campaign was launched). See iSpot.tv‘s charts for 2015 show/channel targeting.

Digital Breakdown: So far in 2016, Whole Foods has run 472 display ads on 1,588 publishers (3% mobile), Moat reports. Top ad destinations have included news12.com, patch.com, dnainfo.com, opentable.com and ctpost.com (46% placed site direct versus programmatically). Whole Foods has also run 139 high impact ads this year (almost all standard) on a number of regional news sites, such as News 12 – The Bronx and CBS – Chicago.

For 2015, Whole Foods ran 874 display ads on 3,846 publishers, according to at (26% mobile). Top ad destinations included news12.com (The Bronx), mycentraljersey.com, app.com, thepioneerwoman.com and seriouseats.com (50/50 site direct/programmatic mix).

Winmo)
550 Bowie St.
Austin, TX 78703
(512) 477-4455

Norma Quon 
Executive Director, Marketing
(512) 477-4455
norma.quon@wholefoods.com

Natanya Anderson
Senior Director, Marketing – 365 by Whole Foods
(617) 492-5500
natanya.anderson@wholefoods.com

Isabelle Francois 
Vice President, 365 by Whole Foods
(510) 428-7400
isabelle.francois@wholefoods.com