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Carolina Beverage Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Salisbury, NC, Carolina Beverage Corporation is a soft drink company founded in 1917. Carolina Beverage Corporation's portfolio of brands include Cheerwine and Blue Mist.

Main Telephone (704) 637-5881
Main Fax (704) 637-7491
Primary Address
Post Office Box 697
Salisbury, NC 28145-0697
USA

Carolina Beverage Corporation Contacts

Contacts (5/6)
Name Title State
Cliff R. President - Piedmont Cheerwine Bottling & Carolina Beverage Bottling NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (704) 637-5881
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 697
Salisbury, NC
28145-0697
USA

Tommy P. Chief Financial Officer NC
Bill B. Chief Information Officer NC
David S. Chief Operating Officer NC
Mac M. Vice President, Trade Development NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blue Mist Drinking H20 *
Diet Cheerwine *
Cheerwine ****
Carolina Beverage Company *
Caffeine Free Diet Cheerwine *

Agency Relationships


Brand Agency Service From To
******** ******** ******* **** **** AOR - digital, media buying & planning, public relations 1997 present
********* *********** AOR - creative, media buying & planning 2013 present

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Recent Discussions

Who is the President - Piedmont Cheerwine Bottling & Carolina Beverage Bottling of Carolina Beverage Corporation?

Who is the marketing contact for non-alcoholic in NC

What is the email of the Chief Financial Officer of Carolina Beverage Corporation?

What is direct phone of the Chief Information Officer of Carolina Beverage Corporation?

Who is the AOR - digital, media buying & planning, public relations agency of Carolina Beverage Corporation?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

New Biz Brief: Soft drink brand Cheerwine expands further into Southeast, seeks expansion into al...


Company: 

Opportunity: The 97-year-old beverage company partnered with Buffalo Rock, the largest independent Pepsi bottler in the U.S., to expand the beverage into Alabama, West Georgia, and Florida’s panhandle region.

Keys to Know: The company wants to expand Cheerwine into all 50 states by its 100th anniversary in 2017, Tom Barbitta, SVP of marketing and sales, told DailyVista in 2011. Cheerwine is in 23 states. Therefore, approach Carolina Beverage about ramping up effective in-store experiential initiatives and digital engagement to encourage consumers to spread the word about Cheerwine in new states.

appointed as creative and media AOR for Cheerwine last year, according to The List.

Keep in mind that craft soft drink rival Reed's has launching new products on the West Coast and in Canada.

Carolina Beverage Corp.
1413 Jake Alexander Boulevard South
Salisbury, NC 28146
(704) 637-5881

Cliff Ritchie
President – Piedmont Cheerwine Bottling & Carolina Beverage Bottling
(704) 637-5881
critchie@cheerwine.com

Tom Barbitta
Senior Vice President, Marketing & Sales 
(704) 637-5881
tbarbitta@cheerwine.com