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Kraft Heinz Company | Company Profile, Marketing Contacts, Media Spend, Brands




Kraft Heinz Company, formerly known as Kraft Foods Group, through its subsidiaries, manufactures and sells packaged foods and beverages in the United States, Canada, Europe, Latin America, Asia Pacific, Middle East and Africa. Kraft Heinz Company is co-headquartered in Northfield, IL and Pittsburgh, PA. The Northfield location is headquarters for Kraft brands and the Pittsburgh location is headquarters for Heinz related brands.

Main Telephone (412) 456-5700
Main Fax (412) 456-6128
Primary Address
One PPG Place
Suite 3200
Pittsburgh, PA 15222
USA

Kraft Heinz Company Contacts

Contacts (5/127)
Name Title State
Bernardo H. Chief Executive Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (412) 456-5700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One PPG Place
Suite 3200
Pittsburgh, PA
15222
USA

Paulo B. Chief Financial Officer & Executive Vice President, Investor Relations PA
Eduardo L. President - U.S. Condiments & Frozen Portfolio PA
Leandro B. Senior Vice President, Global Information Technology & Chief Information Officer PA
David T. President - Foodservice PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
A.1. *
Bagel Bites *****
Baker's *******
Oscar Mayer Naturals *
Capri Sun *

Agency Relationships


Brand Agency Service From To
*.*. ******* ********* media buying & planning 2012 present
*.*. ******* ****** + ******* creative, digital unknown present
*.*. ******* ****** + ******* media buying & planning unknown present
***** ***** *** ******* ********* AOR - creative unknown present
***** ***** ******-******** AOR - creative 2004 present

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DailyVista

Momvertising Opps: Kraft Heinz to boost ad spend $50 million


Subject: TV, digital, online, social media, print, shopper, Hispanic

Company: Winmo profile)

Opportunity: Brands including Heinz Ketchup, Capri Sun and Kraft Mac & Cheese will boost ad spend, as part of plans to boost media spend by $50 million this year, said COO Georges El-Zoghbi during the Q4 earnings call. This comes as Kraft moves even more funds from non-working media (production and agency costs) to marketing and advertising – items that drive sales. El-Zoghbi added that the goal this year is to increase working media to at least 75% of the marketing budget.

Therefore, sellers should be on the lookout for big campaigns from the brands listed above. Focus on Q2 and Q3, when advertising for these brands tends to be highest. In fact, Capri Sun Organic will launch advertising in Q2, El-Zoghbi  stated. Kraft’s media AOR, Publicis's here). 

Additional Insight

National TV Breakdown: During the last 12 months these brands have spent the following on national TV ads, iSpot.tv reports. Capri Sun – $14 million, Heinz Ketchup – $23.3 million, and Kraft Mac & Cheese – $27.2 million

Digital Breakdown: Capri Sun hasn’t run display the last year, Moat reports. Heinz Ketchup has run a reletively tiny amount ads. Activity began in August and has been dominated mostly by sports sites like steelers.com. 

However, Kraft Mac & Cheese has run about 100 banners, high impact and video about 1,050 publishers (<1% mobile), 90% of which were placed programmatically versus site direct. Ads are running mostly on news, education, tech and entertainment publishers. Top sites include live.com, yahoo.com, imgur.com, mamaslatinas.com, comcast.net, babynamewizard.com, fandango.com, aol.com, msn.com and telemundo.com. 

Winmo profile)
One PPG Pl.
Suite 3200
Pittsburgh, PA 15222
(412) 456-5700

Nina Barton 
Senior Vice President, Marketing Innovation, Research & Development
(412) 456-5700
nina.barton@kraftfoods.com