Back to All Companies

Kraft Heinz Company | Company Profile, Marketing Contacts, Media Spend, Brands




Kraft Heinz Company, formerly known as Kraft Foods Group, through its subsidiaries, manufactures and sells packaged foods and beverages in the United States, Canada, Europe, Latin America, Asia Pacific, Middle East and Africa. Kraft Heinz Company is co-headquartered in Northfield, IL and Pittsburgh, PA. The Northfield location is headquarters for Kraft brands and the Pittsburgh location is headquarters for Heinz related brands.

Main Telephone (412) 456-5700
Main Fax (412) 456-6128
Primary Address
One PPG Place
Suite 3200
Pittsburgh, PA 15222
USA

Kraft Heinz Company Contacts

Contacts (5/115)
Name Title State
Bernardo H. Chief Executive Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (412) 456-5700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One PPG Place
Suite 3200
Pittsburgh, PA
15222
USA

Paulo B. Chief Financial Officer & Executive Vice President, Investor Relations PA
Eduardo L. President - U.S. Condiments & Frozen Portfolio PA
Leandro B. Senior Vice President, Global Information Technology & Chief Information Officer PA
David T. President - Foodservice PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bagel Bites *****
Baker's *******
Boston Market Frozen Homestyle Meals *
Chef Francisco *****
Classico *******

Agency Relationships


Brand Agency Service From To
***** ***** *** ******* ********* AOR - creative unknown present
***** ***** ******-******** AOR - creative 2004 present
*****-**** ******* ********* media buying & planning 2012 present
*****'* ******* ********* media buying & planning 2012 present
**** ***** ******* ********* media buying & planning 2012 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Kraft Heinz Company?

Who is the marketing contact for non-alcoholic in PA

What is the email of the Chief Financial Officer & Executive Vice President, Investor Relations of Kraft Heinz Company?

What is direct phone of the President - U.S. Condiments & Frozen Portfolio of Kraft Heinz Company?

Who is the AOR - creative agency of Kraft Heinz Company?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

New Campaigns Imminent: Kraft Heinz reviews creative after moving media


Subject: TV, digital, social media, print, in-store

Company: Heinz, which are merging into the new Kraft Heinz Co. The merger is expected to be completed later this year.      

Update (10/2): As often happens, Kraft-Heinz is reportedly reviewing all of its creative reviews after finishing a media review (more below). This review is apparently a cost-cutting, procurement driven process (fun!), so expect further cuts to Kraft’s roster, which was already reduced last year (research here). The food giant appears to be early in the process so there may still be time to get on the long-list, but incumbents are going to be involved. 

Agencies that will be affected include Publicis’s David, which launched Heinz’ new mustered in August.

We hear Publicis’s Starcom, Chi, which already handled Kraft, is still re-organizing to handle the new workload. We’ll keep you posted as we locate new brand contacts.

Below originally published 8/31

Opportunity: After announcing a slew of marketing management changes (more UM. You know what to do, sellers, and DailyVista will keep you updated as we ascertain who is responsible for what brands on this account.

Additional Insight 

Media Spend:  According to Kantar Media, Kraft spent $540 million on measured media in 2014, while Heinz spent around $42 million. Both companies spend was heavily allocated to broadcast, with print and digital receiving the second and third highest spend, respectively. 

Agency Relationships: Late last year, Kraft consolidated its creative agency roster (research Cramer-Krasselt is creative AOR for Heinz brands.

Kraft Heinz Company
One PPG Pl.
Suite 3200
Pittsburgh, PA 15222
(412) 456-5700

Nina Barton 
Senior Vice President, Marketing Innovation, Research & Development
(412) 456-5700
nina.barton@kraftfoods.com

Federico Arreola 
Vice President, Marketing – Consumer Products Brand Unit
(412) 237-5114
federico.arreola@us.hjheinz.com