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7-Eleven, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




7-Eleven is an international chain of 24 hour convenience stores. The company is a subsidiary of 7 & I Holdings Company of Japan. 7-Eleven is responsible for the creation of private label products like Slurpee and Big Gulp.

Main Telephone (972) 828-0711
Main Fax
Primary Address
1722 Routh Street
Suite 1000
Dallas, TX 75201-2502
USA

7-Eleven, Inc. Contacts

Contacts (5/35)
Name Title State
Joe D. President & Chief Executive Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 828-0711
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1722 Routh Street
Suite 1000
Dallas, TX
75201-2502
USA

Stanley R. Executive Vice President & Chief Financial Officer TX
Steve H. Chief Information Officer TX
Gurmeet S. Chief Digital Officer TX
Jesus D. Executive Vice President, Merchandising, Marketing & Logistics TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
7-Eleven, Inc. ********
Slurpee ******
Lick'Em Lights *
Big Gulp ******
White Hen Pantry *

Agency Relationships


Brand Agency Service From To
*-******, ***. *** ****** ***** print, project 2003 present
*-******, ***. ******* **************, ***. media buying unknown present
*-******, ***. *** Shopper 2002 present
*-******, ***. ****** AOR - creative, digital 1997 present
*-******, ***. *** ******* ***** - ****** AOR - creative, digital, social 2005 present

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DailyVista

7-Eleven names digital AOR, could creative be next?


Subject: digital, mobile, online, social media

Company: 7-Eleven, the international chain of 24-hour convenience stores headquartered in Dallas, Texas. 

Opportunity: 7-Eleven has named Eden Road Trading should still be involved with media buying.

Additional Insight

Incumbent: Dallas-based TracyLocke had been creative and digital AOR since 2002. With the naming of a new digital AOR, don’t be surprised if a creative AOR shift is also in the works. 

Media Spend: According to Kantar Media, 7-Eleven spent $16.3 million on measured media in 2013. Spend dropped slightly in the first half of 2014, coming in at $6.7 million (compare that with H1 2013: $11.2 million). Digital spend was only 17% of the company’s spend in 2013, but expect that number to jump in 2015.

7-Eleven, Inc. 
1722 Routh St. 
Suite 1000
Dallas, TX 75221
(972) 828-0711

Laura Gordon 
Vice President, Marketing & Brand Innovation
(972) 828-0711
lg@7-eleven.com

Bart Kieschnick 
Senior Manager, Digital Marketing
(972) 828-0711
bkieschnick@7-11.com

Angela Carrales 
Director, Marketing
(972) 828-0711 ext. 87046
acarrales@7-11.com