Dr Pepper Snapple Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Dr Pepper Snapple Group, headquartered in Plano, TX, is a manufacturer and marketer of non-alcoholic beverages. The company was formerly known as Cadbury Schweppes Americas Beverages.
|Main Telephone||(972) 673-7000|
|Main Fax||(972) 673-8070|
Dr Pepper Snapple Group, Inc. ContactsContacts (5/85)
|Jim T.||Executive Vice President, Marketing & Chief Commercial Officer||TX|
Sample of Associated Brands
|Jim J.||President, Concentrate Sales||TX|
|Larry Y.||President & Chief Executive Officer||TX|
|Tom F.||Senior Vice President & Chief Information Officer||TX|
|Tina B.||Executive Vice President, Corporate Affairs||TX|
|Diet 7 UP Cherry||*|
|* **||**********||Media Buying, Media Planning||2017||present|
|* **||*******, ***.||Creative, Experiential, Multicultural||2007||present|
|*&*||*** ******** *****, ***.||Creative||unknown||present|
|****** ***||**********||Media Buying, Media Planning||2017||present|
Who is the Executive Vice President, Marketing & Chief Commercial Officer of Dr Pepper Snapple Group, Inc.?
Who is the marketing contact for non-alcoholic in TX
What is the email of the President, Concentrate Sales of Dr Pepper Snapple Group, Inc.?
What is direct phone of the President & Chief Executive Officer of Dr Pepper Snapple Group, Inc.?
Who is the Media Buying, Media Planning agency of Dr Pepper Snapple Group, Inc.?
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Q3 Media Opps: Snapple to launch new campaign around presidential election
Subject: TV, digital, online, events, sponsorship
Brand: Winmo profile), tea and juice brand owned by Dr Pepper Snapple Group
Opportunity: Breaking a new integrated marketing campaign later this summer to support new seasonal flavors. Featuring actor and Snapple super fan Michael Rapaport, ”Teacision” will play off the presidential campaign and feature digital, TV spots and consumer events, according to a statement.
Media Spend: Snapple spent $50.3 million on measured media last year, up 30% from 2014. Almost half of last year’s budget went to cable and network TV ads. The other half primarily supported search.
TV Breakdown: During the past 12 months, $17.7 million went to national TV ads (see breakdown right), down from $21.8 million during the same period a year ago, iSpot.tv reports.
Digital Breakdown: Snapple’s display presence has been up the last year. Banners, high impact and video are running on about 500 publishers (1% mobile), 75% of which have been placed site direct versus programmatically. Ads are running mostly on entertainment sites like eonline.com, fandango.com, syfy.com, bravotv.com, oxygen.com, cracker.com, yahoo.com and aol.com.
5301 Legacy Dr.
Plano, TX 75024
Director, Marketing & Content – Snapple
Director, Media Investment Strategy & Content