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Dr Pepper Snapple Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Dr Pepper Snapple Group, headquartered in Plano, TX, is a manufacturer and marketer of non-alcoholic beverages. The company was formerly known as Cadbury Schweppes Americas Beverages.

Main Telephone (972) 673-7000
Main Fax (972) 673-8070
Primary Address
PO Box 869077
Plano, TX 75086-9077
USA

Dr Pepper Snapple Group, Inc. Contacts

Contacts (5/72)
Name Title State
Jim T. Executive Vice President, Marketing & Chief Commercial Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 673-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: PO Box 869077
Plano, TX
75086-9077
USA

Jim J. President, Concentrate Sales TX
Larry Y. President & Chief Executive Officer TX
Tom F. Senior Vice President & Chief Information Officer TX
Tina B. Executive Vice President, Corporate Affairs TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
7 Up ********
A&W ****
Canada Dry ********
Country Time Bottled Lemonade *
Crush *****

Agency Relationships


Brand Agency Service From To
* ** *******, ***. Creative, Experiential, Multicultural 2007 present
* ** ********** media buying & planning unknown present
* ** ***** ******* **************, ***. multicultural 2009 present
*&* ********** media buying & planning unknown present
****** *** ************ creative 2010 present

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Recent Discussions

Who is the Executive Vice President, Marketing & Chief Commercial Officer of Dr Pepper Snapple Group, Inc.?

Who is the marketing contact for non-alcoholic in TX

What is the email of the President, Concentrate Sales of Dr Pepper Snapple Group, Inc.?

What is direct phone of the President & Chief Executive Officer of Dr Pepper Snapple Group, Inc.?

Who is the Creative, Experiential, Multicultural agency of Dr Pepper Snapple Group, Inc.?

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DailyVista

Rumor – Dr Pepper Snapple's 2016 media RFPs out?


Subject: TV, magazines, print, digital, online, radio, social media, video, sponsorship

Company: Winmo profile)

Opportunity: We’ve received a tip that 2016 media RFPs recently were issued for Mott’s. Therefore, if you’re a current partner hopefully you’ve already received RFPs. New partners – time is running out in the fourth quarter but there may still be time to complete a Hail Mary. Reach out with your millennial and mom engagement credentials. 

Keep in mind that a top priority for DPSG this year was eliminating waste in areas like non-working media (agency fees) and moving ad dollars to optimum ROI channels As such,  CFO Marty Ellen said during the Q3 earnings call that management has been asking the following questions, among others: What works better for TV – prime or cable channels? Where does radio, out-of-home and local marketing fit in? Regarding social media, is Facebook or Twitter a better platform? What terms work best for paid search? 

Media planning and buying is at IPG’s  The Richards Group recently picked up digital creative duties. We’ll keep you posted as we learn more.

Additional Insight

Media Spend: DPSG spent $188 million on measured media last year, most of which supported Dr Pepper ($70.3 million), 7 Up ($49 million) Dr Pepper Ten ($22.2 million) and Snapple ($17 million), according to Kantar Media. Diet Dr Pepper spent $8.7 million on paid media, while Mott’s allocated $2.2 million. Cable and network TV make up the bulk of DPSG brands’ ad budget.

Winmo profile)
5301 Legacy Dr.
Plano, Texas 75024
(972) 673-7000 

Blaise D’Sylva
Vice President, Media & Content Planning
(972) 673-7000
blaise.dsylva@dpsg.com

Julie Berger
Senior Vice President & Group Account Director, Digital – Initiative, LA
(323) 370-8000
julie.berger@initiative.com

Kat Chung
Director, Digital Strategy - Initiative, LA
(323) 370-8000
 kat.chung@initiative.com