Dr Pepper Snapple Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Dr Pepper Snapple Group, headquartered in Plano, TX, is a manufacturer and marketer of non-alcoholic beverages. The company was formerly known as Cadbury Schweppes Americas Beverages.
|Main Telephone||(972) 673-7000|
|Main Fax||(972) 673-8070|
Dr Pepper Snapple Group, Inc. ContactsContacts (5/72)
|Jim T.||Executive Vice President, Marketing & Chief Commercial Officer||TX|
Sample of Associated Brands
|Jim J.||President, Concentrate Sales||TX|
|Larry Y.||President & Chief Executive Officer||TX|
|Tom F.||Senior Vice President & Chief Information Officer||TX|
|Tina B.||Executive Vice President, Corporate Affairs||TX|
|Country Time Bottled Lemonade||*|
|* **||*******, ***.||Creative, Experiential, Multicultural||2007||present|
|* **||**********||media buying & planning||unknown||present|
|* **||***** ******* **************, ***.||multicultural||2009||present|
|*&*||**********||media buying & planning||unknown||present|
Who is the Executive Vice President, Marketing & Chief Commercial Officer of Dr Pepper Snapple Group, Inc.?
Who is the marketing contact for non-alcoholic in TX
What is the email of the President, Concentrate Sales of Dr Pepper Snapple Group, Inc.?
What is direct phone of the President & Chief Executive Officer of Dr Pepper Snapple Group, Inc.?
Who is the Creative, Experiential, Multicultural agency of Dr Pepper Snapple Group, Inc.?
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Rumor – Dr Pepper Snapple's 2016 media RFPs out?
Subject: TV, magazines, print, digital, online, radio, social media, video, sponsorship
Company: Winmo profile)
Opportunity: We’ve received a tip that 2016 media RFPs recently were issued for Mott’s. Therefore, if you’re a current partner hopefully you’ve already received RFPs. New partners – time is running out in the fourth quarter but there may still be time to complete a Hail Mary. Reach out with your millennial and mom engagement credentials.
Keep in mind that a top priority for DPSG this year was eliminating waste in areas like non-working media (agency fees) and moving ad dollars to optimum ROI channels As such, CFO Marty Ellen said during the Q3 earnings call that management has been asking the following questions, among others: What works better for TV – prime or cable channels? Where does radio, out-of-home and local marketing fit in? Regarding social media, is Facebook or Twitter a better platform? What terms work best for paid search?
Media planning and buying is at IPG’s The Richards Group recently picked up digital creative duties. We’ll keep you posted as we learn more.
Media Spend: DPSG spent $188 million on measured media last year, most of which supported Dr Pepper ($70.3 million), 7 Up ($49 million) Dr Pepper Ten ($22.2 million) and Snapple ($17 million), according to Kantar Media. Diet Dr Pepper spent $8.7 million on paid media, while Mott’s allocated $2.2 million. Cable and network TV make up the bulk of DPSG brands’ ad budget.
5301 Legacy Dr.
Plano, Texas 75024
Vice President, Media & Content Planning
Senior Vice President & Group Account Director, Digital – Initiative, LA
Director, Digital Strategy - Initiative, LA