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Dr Pepper Snapple Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Dr Pepper Snapple Group, headquartered in Plano, TX, is a manufacturer and marketer of non-alcoholic beverages. The company was formerly known as Cadbury Schweppes Americas Beverages.

Main Telephone (972) 673-7000
Main Fax (972) 673-8070
Primary Address
5301 Legacy Drive
Plano, TX 75024
USA

Dr Pepper Snapple Group, Inc. Contacts

Contacts (5/85)
Name Title State
Jim T. Executive Vice President, Marketing & Chief Commercial Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 673-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5301 Legacy Drive
Plano, TX
75024
USA

Jim J. President, Concentrate Sales TX
Larry Y. President & Chief Executive Officer TX
Tom F. Senior Vice President & Chief Information Officer TX
Tina B. Executive Vice President, Corporate Affairs TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
7 Up ********
A&W *****
Canada Dry ********
Diet 7 UP Cherry *
Crush ****

Agency Relationships


Brand Agency Service From To
* ** ********** Media Buying, Media Planning 2017 present
* ** *******, ***. Creative, Experiential, Multicultural 2007 present
*&* *** ******** *****, ***. Creative unknown present
****** *** ************ creative 2010 present
****** *** ********** Media Buying, Media Planning 2017 present

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Recent Discussions

Who is the Executive Vice President, Marketing & Chief Commercial Officer of Dr Pepper Snapple Group, Inc.?

Who is the marketing contact for non-alcoholic in TX

What is the email of the President, Concentrate Sales of Dr Pepper Snapple Group, Inc.?

What is direct phone of the President & Chief Executive Officer of Dr Pepper Snapple Group, Inc.?

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WinmoEdge

Q3 Media Opps: Snapple to launch new campaign around presidential election


Subject: TV, digital, online, events, sponsorship

Brand: Winmo profile), tea and juice brand owned by Dr Pepper Snapple Group

Opportunity: Breaking a new integrated marketing campaign later this summer to support new seasonal flavors. Featuring actor and Snapple super fan Michael Rapaport, ”Teacision” will play off the presidential campaign and feature digital, TV spots and consumer events, according to a statement.

Therefore, work now to secure any ad dollars that are still on the table. Use targeting for recent creative, including an ad supporting new flavor “

Additional Insight

Media Spend: Snapple spent $50.3 million on measured media last year, up 30% from 2014. Almost half of last year’s budget went to cable and network TV ads. The other half primarily supported search. 

TV Breakdown: During the past 12 months, $17.7 million went to national TV ads (see breakdown right), down from $21.8 million during the same period a year ago, iSpot.tv reports.

Digital Breakdown: Snapple’s display presence has been up the last year. Banners, high impact and video are running on about 500 publishers (1% mobile), 75% of which have been placed site direct versus programmatically. Ads are running mostly on entertainment sites like eonline.com, fandango.com, syfy.com, bravotv.com, oxygen.com, cracker.com, yahoo.com and aol.com. 

Winmo profile)
5301 Legacy Dr.
Plano, TX 75024 
(972) 673-7000

Brent Chism
Director, Marketing & Content – Snapple 
(972) 673-7000
brent.chism@dpsg.com

Andrew Barker
Director, Media Investment Strategy & Content
(972) 673-7000
andrew.barker@dpsg.com