Darigold | Company Profile, Marketing Contacts, Media Spend, Brands
Darigold, headquartered in Seattle, WA, produces a full line of dairy and dairy related products for wholesale, retail and foodservice. One of the nation's largest producers of milk, Darigold is a cooperative made up of hundreds of dairy farmers in the Northwest U.S.
|Main Telephone||(206) 284-7220|
|Main Fax||(206) 281-3456|
Darigold ContactsContacts (2)
|Stan R.||President & Chief Executive Officer||WA|
Sample of Associated Brands
|Randy E.||Senior Director, Marketing||WA|
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Northwest dairy brand Darigold re-hires marketing veteran; look for new outdoor ad opps
Subject: Outdoor, B2B marketing, trade shows
Company: Darigold, Seattle-based dairy agricultural marketing cooperative owned by Northwest Dairy Association. Darigold, the fifth-largest agricultural co-op in the U.S. based on milk volume, sells more than $2 billion in dairy products annually. Besides milk the company produces butter, cottage cheese, yogurt and other cultured dairy products under its own label and private labels.
Opportunity: Re-hired dairy marketing veteran Randy Eronimous to lead outreach, which focuses primarily on outdoor ads in the Northwest.
Experience: Most recently, Eronimous was VP of marketing at Trident Seafoods for four years. Before that, he spent about 11 years at Darigold as director of marketing.
Media Spend: Darigold allocated $403,800 million towards measured media last year, up from about $366,300 million in 2011. During the last three years, the majority of Darigold’s marketing spend went to outdoor ads.
Agency Relationship: created Darigold’s “Farmalicious” campaign.
1130 Rainier Ave. South
Seattle, WA 98144
Senior Director, Marketing
President & Chief Executive Officer