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Tree Top, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Tree Top, Inc. is a producer and seller of bulk dried and frozen fruit products, as well as juice concentrates used as ingredients in the food industry. The company, headquartered in Selah, WA, was founded in 1960, and has grower-owners throughout the states of Washington, Oregon and Idaho.

Main Telephone (509) 697-7251
Main Fax (509) 698-1453
Primary Address
220 East Second Avenue
Selah, WA 98942
USA

Tree Top, Inc. Contacts

Contacts (5/7)
Name Title State
Dan H. Senior Vice President, Sales & Marketing WA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (509) 697-7251
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East Second Avenue
Selah, WA
98942
USA

Bryce G. Business Development Director WA
Sharon M. Corporate Communications Director WA
Cris W. Director, Procurement & Grower Services WA
Brooke G. Senior Marketing Manager WA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Seneca *
Tree Top Applesauce ******
Tree Top, Inc. *
Sabroso *
Brach's Fruit Snacks *

Agency Relationships


Brand Agency Service From To
*****'* ***** ****** **** + ***** ****** media buying & planning unknown present
******* **** + ***** ****** media buying & planning unknown present
****** **** + ***** ****** media buying & planning unknown present
**** *** ********** **** + ***** ****** media buying & planning unknown present
**** ***, ***. **** + ***** ****** creative, media buying & planning, public relations 2002 present

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DailyVista

Fruit company Tree Top buys Sabroso


The Story
Food company Tree Top announced it has purchased fellow food product maker Sabroso, according to the Seattle Post Intelligencer.
 
Sabroso will operate as a subsidiary of Tree Top and will bolster the company’s product range.
 
Sehlah, Wash.-based Tree Top produces and sells in bulk a variety of dried and frozen fruit products as well as juice concentrates used as ingredients in the food industry. The company was founded in 1960, and has 1,322 grower-owners in Washington, Oregon and Idaho.
 
Medford, Ore.-based Sabroso supplies food companies with fruit-based products and global supply chain services. The company has about $90 million in annual sales, processing apples, pears, peaches and other fruits into products used in baby food, baked goods, beverages, ice cream and other food products.
 
The Research
 
She said Sabroso will continue to operate independently and its management team will stay in place, with the exception of its chief executive officer, Jim Root, who will transition to an adviser role.
 
Miracle said Tree Top does not do much commercial marketing. Instead, the company focuses on communicating with grocery chains and large food distribution companies. She said the largest portion of the company’s business comes from selling its fruit products as an ingredient to food distributors. For example, the Tree Top sells dried apple flakes to a company that makes cereal or muffins.
 
She said the company is divided into two main divisions, with a head marketer for each. Tom Hurson is senior vice president for the food service and ingredient division, and Dan Hagerty is senior vice president of sales and marketing for consumer package goods. Miracle said most of the company’s marketing is done through its CPG division.
 
Miracle said Tree Top does outsource creative help on a per-need basis. She said she is willing to talk to agencies, and will put them in touch with the appropriate contact, depending on the company’s existing needs and what the agency is offering.
 
The Direction
Agencies interested in offering its services should talk to Miracle about what opportunities may be available with Tree Top. She will redirect inquires to the proper channels.
Tree Top
220 East Second Avenue
Selah, WA 98942
(509) 697-7251
 
Sharon Miracle
Corporate Communications Manager
(509) 697-7251
 
Dan Hagerty
Vice President, Sales & Marketing, Consumer Package Goods
(509) 697-7251