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The Hain Celestial Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Hain Celestial Group, headquartered in Melville, NY, is a leading marketer of all natural foods and drinks. Kosher, sugar-free, low-salt, and organic products are available under a variety of Hain brand names, including Celestial Seasonings, Terra Chips, Rice Dream, and Garden of Eatin'. In addition to foods, the company also manufactures and markets personal care items for the hair and skin.

Main Telephone (303) 530-5300
Main Fax (303) 581-1249
Primary Address
4600 Sleepytime Drive
Boulder, CO 80301-3292
USA

The Hain Celestial Group, Inc. Contacts

Contacts (5/23)
Name Title State
Maureen P. President, Grocery & Snacks NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (631) 730-2200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4600 Sleepytime Drive
Boulder, CO
80301-3292
USA

Irwin S. Founder, President, Chief Executive Officer & Chairman NY
John C. Executive Vice President & Chief Executive Officer - North America NY
Ellen D. Senior Vice President, Global Technical Services & Chief Sustainability Officer NY
James M. Chief Operation Officer & Chief Executive Officer - Hain Pure Protein Corporation NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Arrowhead Mills *
Celestial Seasonings *****
DeBoles *
Earth's Best ****
Estee *

Agency Relationships


Brand Agency Service From To
****** ******** *** Creative, New Package & Design 2016 present
********* ********** ******-********** public relations 2006 present
********* ********** *********** creative, media buying & planning 2007 present

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Recent Discussions

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DailyVista

Digital, Experiential Opps: Hain Celestial reinvesting $100M to boost consumer awareness (Score 58)


Subject: Social media, shopper, online, digital, events

Company: Winmo profile), Lake Success, NY-based food company known for herbal teas and seasonings. Revenue last fiscal year was almost $2.7 billion

Opportunity: Will reinvest $100 million in cost savings over the next three years to build greater consumer awareness and household penetration, which currently sits at 15%, according to company research. Basically, popularity is surging for upstart (or perceived as upstart) specialty/healthy eating food companies, Hain’s growth is slowing down. So, management sees a huge opportunity to take share from CPG brands and natural food rivals, Irwin Simon said during the Q2 earnings call.

Boston Consulting  Group has already been hired to help with this initiative, dubbed Prospect Terra. Therefore, readers with deep better-for-you food/beverage marketing experience should start making introductions now to be top-of-mind, especially since Hain’s fiscal year ends June 30. Planning should be underway shortly for next fiscal year.

Simon added that Hain will not advertise on TV, focusing more on less overt, higher ROI social media initiatives (provided Facebook and Snapchat as examples) where target customers are focused. Therefore, an edge should go to experiential and digital readers that can further optimize Hain’s digital strategy and bring platforms that will resonate effectively with female millennials (healthy active lifestyle and moms).

In particular, look for revenue around the ongoing acceleration of the  Iced Media handles digital media planning and buying. Traditional media is in-house, according to The List.

Note that Celestial Seasonings already recently updated its social media appearance and introduced new packaging, eliminating work potential in both areas. 

Additional Insight

Media Spend:  Hain only has spent about $1.5 million annually on advertising since 2013, according to Kantar Media. Almost all of this supports magazine buys. 

Digital Breakdown: Hain’s small display presence mostly targets female focused sites, skewing towards parenting and food publishers. Top targeted sites over the last year include food52.om, parents.com, whattoexpect.com, saveur.com, bhg.com and parenting.com. Most of these impressions were bought site direct. 

Decision Maker Shift: Note that all of this is happening after the departure of two key marketing decision makers. Emma Froelich-Shea, chief digital officer, recently left Hain after less than two years in the role (research here). She’s now marketing VP at SodaStream. Also last year, Donna Iannucci, marketing SVP, left the company. We’re not sure if she’s landed anywhere yet.

Winmo profile)
1111 Marcus Ave.
Building One
Lake Success, NY 11042 
(631) 730-2200

Corey Provine
Director, Marketing
(631) 730-2200
cprovine@hain-celestial.com