The Hain Celestial Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
The Hain Celestial Group, headquartered in Melville, NY, is a leading marketer of all natural foods and drinks. Kosher, sugar-free, low-salt, and organic products are available under a variety of Hain brand names, including Celestial Seasonings, Terra Chips, Rice Dream, and Garden of Eatin'. In addition to foods, the company also manufactures and markets personal care items for the hair and skin.
|Main Telephone||(303) 530-5300|
|Main Fax||(303) 581-1249|
The Hain Celestial Group, Inc. ContactsContacts (5/23)
|Maureen P.||President, Grocery & Snacks||NY|
Sample of Associated Brands
|Irwin S.||Founder, President, Chief Executive Officer & Chairman of the Board||NY|
|John C.||Executive Vice President & Chief Executive Officer - Hain Celestial U.S.||NY|
|Ellen D.||Senior Vice President, Global Technical Services & Chief Sustainability Officer||NY|
|James M.||President, Hain Celestial Personal Care & Chief Supply Chain Officer - Grocery, Snacks & Personal Care||NY|
Who is the President, Grocery & Snacks of The Hain Celestial Group, Inc.?
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Millennial Engagement Opps: Hain Celestial revamps MaraNatha nut butter brand, aggressive investm...
Subject: digital, shopper marketing, in-store, social media, print
Company: Hain Celestial Group, headquartered in Melville, NY, is the maker of all natural foods and drinks featuring kosher, sugar-free, low-salt and organic products under a variety of brand names, such as Celestial Seasonings, Rice Dream, Terra Chips and Garden of Eatin’.
Opportunity: During the Q4 earnings call, Hain’s US CEO John Carroll said that the company’s what? Like it’s hard?).
HC’s CEO Irwin Simon said that currently, HC’s consumer base in older. This is one of the reasons the company will be rolling out new product lines across all brands – it is an effort to attract younger, millennial customers. In service of that goal, Stephen Smith said: “If we can cut other costs and put it towards marketing and building brands, we’re going to do it.” HC’s measured media budget isn’t huge, but expect it to grow as the natural food segment becomes more and more crowded and the need to differentiate and reach younger customers increases. Media is handled in-house.
Note that this shift to younger consumers comes after Emma Froelich-Shea was promoted to chief digital officer last year (research here).
New Product Launch: In FY 2016, HC’s innovation lineup includes new products such as: Greek Gods Yogurt, TERRA fruit and veggie nut bars, Celestial Seasonings Rady-to-Drink and Aseptic Chai Tea Latte, Alba Mineral Continuous Spray Sunscreen and Rudi’s Organic pumpkin bread (the first season product from Rudi’s).
Digital Breakdown: According to Moat, HC has run 43 standard display ads on 504 publishers so far this year (most of these ads are for Celestial Seasonings).
The Hain Celestial Group
1111 Marcus Ave.
Lake Success, NY 11042
Chief Digital Officer