Back to All Companies

The Hain Celestial Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Hain Celestial Group, headquartered in Melville, NY, is a leading marketer of all natural foods and drinks. Kosher, sugar-free, low-salt, and organic products are available under a variety of Hain brand names, including Celestial Seasonings, Terra Chips, Rice Dream, and Garden of Eatin'. In addition to foods, the company also manufactures and markets personal care items for the hair and skin.

Main Telephone (303) 530-5300
Main Fax (303) 581-1249
Primary Address
4600 Sleepytime Drive
Boulder, CO 80301-3292
USA

The Hain Celestial Group, Inc. Contacts

Contacts (5/23)
Name Title State
Maureen P. President, Grocery & Snacks NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (631) 730-2200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4600 Sleepytime Drive
Boulder, CO
80301-3292
USA

Irwin S. Founder, President, Chief Executive Officer & Chairman of the Board NY
John C. Executive Vice President & Chief Executive Officer - Hain Celestial U.S. NY
Ellen D. Senior Vice President, Global Technical Services & Chief Sustainability Officer NY
James M. President, Hain Celestial Personal Care & Chief Supply Chain Officer - Grocery, Snacks & Personal Care NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Arrowhead Mills *
Celestial Seasonings *****
DeBoles *
Earth's Best ****
Estee *

Agency Relationships


Brand Agency Service From To
********* ********** ******-********** public relations 2006 present
********* ********** *********** creative, media buying & planning 2007 present

See Winmo sales intelligence in action

Recent Discussions

Who is the President, Grocery & Snacks of The Hain Celestial Group, Inc.?

Who is the marketing contact for Beverages in NY

What is the email of the Founder, President, Chief Executive Officer & Chairman of the Board of The Hain Celestial Group, Inc.?

What is direct phone of the Executive Vice President & Chief Executive Officer - Hain Celestial U.S. of The Hain Celestial Group, Inc.?

Who is the public relations agency of The Hain Celestial Group, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Millennial Engagement Opps: Hain Celestial revamps MaraNatha nut butter brand, aggressive investm...


Subject: digital, shopper marketing, in-store, social media, print

Company: Hain Celestial Group, headquartered in Melville, NY, is the maker of all natural foods and drinks featuring kosher, sugar-free, low-salt and organic products under a variety of brand names, such as Celestial Seasonings, Rice Dream, Terra Chips and Garden of Eatin’. 

Opportunity: During the Q4 earnings call, Hain’s US CEO John Carroll said that the company’s what? Like it’s hard?).

HC’s CEO Irwin Simon said that currently, HC’s consumer base in older. This is one of the reasons the company will be rolling out new product lines across all brands – it is an effort to attract younger, millennial customers. In service of that goal, Stephen Smith said: “If we can cut other costs and put it towards marketing and building brands, we’re going to do it.” HC’s measured media budget isn’t huge, but expect it to grow as the natural food segment becomes more and more crowded and the need to differentiate and reach younger customers increases. Media is handled in-house.

Note that this shift to younger consumers comes after Emma Froelich-Shea was promoted to chief digital officer last year (research here).

Additional Insight

New Product Launch: In FY 2016, HC’s innovation lineup includes new products such as: Greek Gods Yogurt, TERRA fruit and veggie nut bars, Celestial Seasonings Rady-to-Drink and Aseptic Chai Tea Latte, Alba Mineral Continuous Spray Sunscreen and Rudi’s Organic pumpkin bread (the first season product from Rudi’s). 

Media Spend: According to Kantar Media, HC spent $1.6 million on measured media in 2014 – up 1.1% from 2013. The majority of this, $1.3 million, was allocated to print ads (mostly magazines). 

Digital Breakdown: According to Moat, HC has run 43 standard display ads on 504 publishers so far this year (most of these ads are for Celestial Seasonings).

The Hain Celestial Group 
1111 Marcus Ave.
Bldg. One
Lake Success, NY 11042
(631) 730-2200

Emma Froelich-Shea
Chief Digital Officer
(631) 730-2200
efroelich@hain-celestial.com