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MillerCoors, LLC | Company Profile, Marketing Contacts, Media Spend, Brands

MillerCoors LLC, headquartered in Chicago, IL, markets and distributes imported beer brands such as Miller Lite, Miller High Life, Coors, Steel Reserve, and Molson Canadian. MillerCoors LLC is a joint venture between SABMiller and Molson Coors Brewing Company.

Main Telephone (303) 279-6565
Main Fax (303) 279-6718
Primary Address
Post Office Box 4030
Golden, CO 80401-0030

MillerCoors, LLC Contacts

Contacts (5/105)
Name Title State
Peter C. Vice Chairman, Molson Coors & Chairman, Miller Coors CO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (303) 279-6565
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 4030
Golden, CO

Gavin H. Chief Executive Officer CO
Keith V. Master Brewer & Founder - Blue Moon Brewing Company CO
Jake L. Consultant - Jacob Leinenkugel Brewing Company WI
Kevin D. Chief Customer Officer WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blue Moon *******
Extra Gold Lager *
Coors Light *********
Coors Non-Alcoholic *
Hamm's *

Agency Relationships

Brand Agency Service From To
**** **** ******* ** ******** ***** Media Buying, Media Planning 2016 present
**** **** ********, **** & ******** creative 2015 present
**** **** ******* ********* media buying & planning unknown present
***** ********** Creative 2015 present
***** ******* ** ******** ***** Media Buying, Media Planning 2016 present

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TV, Social, Digital Opps: Henry's Hard Soda expands first brand campaign with two new spots

Subject: TV, digital, online, social media, mobile, video, multicultural, sponsorship

Company: Winmo) “innovation brands.” 

Opportunity: In a an expansion of the brand campaign that began on Jan. 24 (more

The spots were created by here).

IPG's Initiative handles media buying and planning for Henry's Hard Soda, as well as most of MillerCoors’ brands. 

henrys-hard-soda-est-tv-spend-01-01-2016--04-17-2016Additional Information

Target Audience: According to Bryan Ferschinger, senior director of innovations for MillerCoors, the ads target Gen X consumers and suburbanites who have “grown up, but not grown old.” 


National TV Spend: For the first round of spots that began airing on Jan. 24, Henry’s has spent right at $7 million on national TV spots. See iSpot‘s charts for show targeting  and daily metrics for these three spots – “Sunday Fun Day,” “Not Too Hard” and “Buck Mild.” 

Digital Breakdown: Currently, Moat does not have any display data for Henry’s Hard Soda but display activity should begin shortly.

Sponsorship: MillerCoors recently announced that is would be an associate sponsor with Penske Racing on Juan Pablo Montoya’s car for the 100th Running of the Indy 500 presented by PennGrade Motor Oil through its Henry’s Hard Soda brand. 

Competitors: Not Your Father's Root Beer from Small Town Brewery, Best Damn Brewing from AB In-Bev, Coney Island Hard Root Beer for Coney Island Brewing (Boston Beer), and Jed's Hard Soda from FX Matt Brewing and just a few of the hard soda brands in the increasingly crowded market. Ferschinger doesn't seem too worried about the competition, however, as Henry's is “really the only brand that is going to be supporting this in a big way on a national stage.”

250 South Wacker Dr.
Suite 800
Chicago, IL 60606
(312) 496-2700

David Kroll
Chief Marketing Officer
(312) 496-2700

Bryan Ferschinger 
Senior Director, Innovation Brands
(312) 496-2700