MillerCoors, LLC | Company Profile, Marketing Contacts, Media Spend, Brands
MillerCoors LLC, headquartered in Chicago, IL, markets and distributes imported beer brands such as Miller Lite, Miller High Life, Coors, Steel Reserve, and Molson Canadian. MillerCoors LLC is a joint venture between SABMiller and Molson Coors Brewing Company.
|Main Telephone||(303) 279-6565|
|Main Fax||(303) 279-6718|
MillerCoors, LLC ContactsContacts (5/112)
|Peter C.||Vice Chairman, Molson Coors & Chairman, Miller Coors||CO|
Sample of Associated Brands
|Gavin H.||Chief Executive Officer||CO|
|Keith V.||Master Brewer & Founder - Blue Moon Brewing Company||CO|
|Jeff H.||President, Miller Brewing Company||WI|
|Jake L.||Consultant - Jacob Leinenkugel Brewing Company||WI|
|Extra Gold Lager||*****|
|**** ****||******* *********||media buying & planning||unknown||present|
|**** ****||********, **** & ********||creative||2015||present|
|*****||******* *********||media buying & planning||unknown||present|
Who is the Vice Chairman, Molson Coors & Chairman, Miller Coors of MillerCoors, LLC?
Who is the marketing contact for Beverages in CO
What is the email of the Chief Executive Officer of MillerCoors, LLC?
What is direct phone of the Master Brewer & Founder - Blue Moon Brewing Company of MillerCoors, LLC?
Who is the media buying & planning agency of MillerCoors, LLC?
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H2 Media Opps: Blue Moon debuts new campaign
Subject: digital, display, TV, radio, print, outdoor
Opportunity: After naming here), Blue Moon has now debuted the first new creative work. The new campaign eschews the beer’s longstanding “Artfully Crafted” tagline, opting instead for “Something’s Brewing.” This new line is “less about a painting hanging on a wall and it’s really about the idea of creating…it’s the process of creating.” said Ashley Selman, MillerCoor’s VP of marketing for emerging and economy brands (sure, because that makes perfect sense).
The campaign will run all year, as part of Blue Moon’s efforts to expand beyond its peak summer selling season, so sellers should look for more revenue from the brand throughout 2016. Since Selman told AdAge that the ultimate goal of the campaign is “to connect with consumers who consider themselves creative and appreciate beers and brands that share that creative spirit,” sellers who can get the brand in front of these types – namely millennial hipsters – should reach out now. This means turning slightly from the MillerCoors’ modus operandi of targeting sports properties and branching out to a slightly different audience (note: not forgoing sports).
Sellers, Blue Moon’s spend is highest in H2, so do not waste time and reach out now for those dollars. According to The List, IPG's Initiative still handles Blue Moon's media buying and planning.
Media Spend: Kantar Media reports that Blue Moon spent $18.4 million on measured media through Q3 2015 – more that FY 2014 spend ($17.1 million). Just over 80% of reported 2015 spend was allocated to broadcast ads, while the remainder went mostly to display (10.6%) and OOH (7.8%).
National TV Spend: Spot reports that Blue Moon spent $27.4 million on national TV spots for FY2015 – doubling what it spent in 2014 ($13.8 million). See charts for 2015 channel/show targeting. Note that for 2015, spend was non-existent until April and, from there, was relatively consistent with a spike at the end of the year.
Digital Breakdown: Per Moat, Blue Moon ran 32 display ads on 28 publishers (36% mobile). Top ad destinations included amctv.com, eater.com, gawker.com and grantland.com (96% placed site direct versus programmatic). The brand also ran 39 high impact and five video ads last year. For 2014, 17 display ads were run on 81 publishers, such as bleacherreport.com and thesuperficial.com (67% mobile; 90% site direct).
So far this year, Blue Moon has run only three display ads on four publishers, but look for this to increase as the new campaigns deploy.
250 South Wacker Dr.
Chicago, IL 60606
Vice President, Brand Marketing – Emerging & Economy Brands
Director, Marketing – Blue Moon and Leinenkugel's
Chief Marketing Officer