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MillerCoors, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




MillerCoors LLC, headquartered in Chicago, IL, markets and distributes imported beer brands such as Miller Lite, Miller High Life, Coors, Steel Reserve, and Molson Canadian. MillerCoors LLC is a joint venture between SABMiller and Molson Coors Brewing Company.

Main Telephone (303) 279-6565
Main Fax (303) 279-6718
Primary Address
Post Office Box 4030
Golden, CO 80401-0030
USA

MillerCoors, LLC Contacts

Contacts (5/114)
Name Title State
Eric M. Chairman CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 279-6565
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 4030
Golden, CO
80401-0030
USA

Peter C. Vice Chairman, Molson Coors & Chairman, Miller Coors CO
Gavin H. Chief Executive Officer CO
Keith V. Master Brewer & Founder - Blue Moon Brewing Company CO
Jeff H. President, Miller Brewing Company WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blue Moon ********
Extra Gold Lager *****
Coors Light *********
Coors Non-Alcoholic *****
Hamm's *

Agency Relationships


Brand Agency Service From To
**** **** ********** media buying & planning unknown present
**** **** ******* ********* media buying & planning unknown present
**** **** ********** media buying & planning unknown present
**** **** ********, **** & ******** creative 2015 present
***** ******* ********* media buying & planning unknown present

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DailyVista

Traditional, Digital, Sponsorship Opps: MillerCoors makes more marketing changes following roster...


Subject: TV, digital, online, social media, mobile, video, multicultural, sponsorship

Company: MillerCoors  

Opportunity: MillerCoors has announced that Gannon Jones, head of brand marketing, has left the company. Jones’ departure comes after SABMiller agreed to merge with AB InBev and sell its stake in MillerCoors.  Jones leaves the company after a string of executive changes that saw former Gavin Hattersley assume the CEO position permanently (here). MC’s executive shifts come as the company has shifted its agency roster for many of its brands (more info below).

Since marketing staff and rosters have been in such upheaval recently, look for new campaigns to begin in 2016. This means sellers should reach out now to secure some of these avaialble dollars. Currently, Interpublic's Initiative, NY is on media planning and buying for majority of MC’s brands.

Additional Information

Media Spend & Digital Breakdown: Data is according to Kantar Media (total measured media), iSpot (national TV spend) and Moat (display ads):

Coors Light: Measured media spend for 2014 was $124.5 million (36.7% of MC’s total spend). The company has spent $74.1 million on national TV ads (see chart for targeting). They have also run 284 display ads on 488 publishers since January (12% mobile). Top ad destinations include: nascar.com, everyjoe.com, allmusic.com and univision.com. 

In October, MDC's here).

Miller Lite: Measured media spend for 2014 was $123.3 million (31.7% of MC’s total spend). So far this year, Miller Lite has spent $65.9 million on national TV ads (see chart for targeting). They have also run 174 display ads on 291 publishers since January (4% mobile). Top ad destinations include: nascar.com, k102.com, dallascowboys.com, vikings.com and allmusic.com. 

Miller Lite is one of the only major MC brands that has not changed agencies in the last four months. In Sept. 2014, TWBA won the account (moreVulnerable Account Index with a score of 83.

Redd’s Apple Ale: Measured media spend for 2014 was $29.3 million (7.5% of MC’s total spend). National TV spend for 2015 so far is $29.1 million (see chart for targeting). They have run 24 display ads on 78 publishers (9% mobile). Top ad destinations include: spike.com, cc.com, avclub.com, theonion.com and tvland.com.

In August, MC named here).

Blue Moon: Measured media spend for 2014 was $16.9 million (4.3% of MC’s total spend). Blue Moon has spent $22.8 million on national TV ads this year (see chart for targeting). The company has run 30 display ads on 27 publishers so far this year (37% mobile). Top ad destinations include: amctv.com, eater.com, gawker.com, grantland.com and deadspin.com.

In early October, here).

Leinenkugel’s: Measured media spend for 2014 was $13.4 million (3.4% of MC’s total spend). So far this year, $6.6 million has been spent on national TV ads. Leinenkugel’s has run 21 display ads on 12 publishers since January (12% mobile). Top ad destinations include: mlb.com, cbslocal.com, mlblogs.com, listenlive.co and volumeone.org.

In August, Leinenkugel’s named here). Because Leinenkugel’s Summer Shandy receives the bulk of its marketing support, reach out now to secure Q2/Q3 dollars. 

MillerCoors
250 South Wacker Dr.
Suite 800
Chicago, IL 60606
(312) 496-2700

David Kroll
Chief Marketing Officer
(312) 496-2700
david.kroll@millercoors.com