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Beam Suntory, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Beam Suntory, Inc., formerly known as Beam, Inc. is an international premium spirits company, Beam Global' s brand portfolio includes several of the world's top brands including Sauza, Courvoisier, Jim Beam, Maker's Mark, and deKuyper. United States operations are headquartered in Deerfield, IL.

Main Telephone (847) 948-8888
Main Fax (847) 948-9917
Primary Address
510 Lake Cook Road
Deerfield, IL 60015
USA

Beam Suntory, Inc. Contacts

Contacts (5/70)
Name Title State
Paula E. Senior Vice President & Global Chief Human Resources Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 948-8888
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 510 Lake Cook Road
Deerfield, IL
60015
USA

Kenton R. Senior Vice President, General Counsel, Chief Administrative Officer & Secretary IL
John O. Senior Vice President & Chief Supply Chain Officer IL
Tim H. President - North America IL
Matthew S. Chief Executive Officer IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
El Tesoro de Don Felipe ***
Kamora *
Kessler *
Old Grand Dad Bourbon *
Ronrico *

Agency Relationships


Brand Agency Service From To
*** **** ******* ********* media buying & planning unknown present
* ******* ******* ********* media buying & planning 2012 present
* ******* *** ********, ***. creative, social 2015 present
***** ******'* ******** Creative 2016 present
***** ******'* ******* ********* AOR - media buying & planning unknown present

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WinmoEdge

Score 73 – Account in Jeopardy: Beam Suntory hires Coke marketer as CMO


Subject: digital, TV, magazine, social media, video, mobile, sponsorship, outdoor

Account-in-Jeopardy

Company: Winmo profile), the international premium spirits company with US headquarters in Deerfield, Ill. Beam's brand portfolio includes: Sauza, Jim Beam, Courvoisier, Maker's Mark and deKuyper. 

Opportunity: Hired Coca-Cola marketing veteran Rebecca Messina as its new global CMO, succeeding Kevin George who left in the fall (research Account in Jeopardy status in our agency new business predictive platform, meaning decision makers should be most receptive to agency pitches over the next six months. 

Continue to focus your pitch on growing bourbon brands like Basil Hayden’s, Laphroaig single malt and Midori liqueur, along with top ad spending brands Jim Beam, Maker's Mark, Sauza Tequila and Knob Creek. Publicis's Starcom, Chi handles media planning and buying.

Additional Insight

Experience: Messina was with Coca-Cola since 1999, culminating as SVP of marketing innovations for Ventures & Emerging Brands 

Media Spend: According to Kantar Media, Beam Suntory spent $49.4 million on measured media in 2014 – down 13.3% from 2013, according to Kantar Media. The majority of this was allocated to broadcast ads (75.9%), while the remainder was mainly divided between digital (11.9%) and print (11.1%) ads.  

Jim Beam, at $21.3 million, received most of the ad support, followed by Maker's Mark ($9.9 million), Sauza Tequila ($8.7 million), and Knob Creek ($4.8 million).

TV Breakdown: During the past 12 months, $24.4 million has gone to Jim Beam national TV ads (see targeting right), almost double the $13.5 million spent over the prior year period, iSpot.tv reports.

Digital Breakdown: During the past year, Jim Beam has received the most desktop display support (compared to the above brands), representing 65% share-of-voice (SOV). Knob Creek is second at 34% and  Maker’s Mark is third at about 1%, Moat reports.  

At 99%, Jim Beam has dominated mobile SOV. It also leads video SOV at 61%, followed by Sauza at 21% and Knob Creek at 18%.

The whiskey brands are primarily targeting male-focused entertainment, news and sports sites like askmen.com, celebuzz.com, pitchfork.com and maxim.com. But Sauza has run mostly with news and entertainment sites that target a wider male and female demo mix, such as huffingtonpost.com, moviefone.com, examiner.com and engadget.com. 

Winmo profile)
510 Lake Cook Rd.
Deerfield, IL 60015
(847) 948-8888

Rebecca Messina
Senior Vice President & Global Chief Marketing Officer
(847) 948-8888
rebecca.messina@beamsuntory.com

Greg Hughes 
General Manager, US Marketing
(847) 948-8888
greg.hughes@beamsuntory.com