Beam Suntory, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Beam Suntory, Inc., formerly known as Beam, Inc. is an international premium spirits company, Beam Global' s brand portfolio includes several of the world's top brands including Sauza, Courvoisier, Jim Beam, Maker's Mark, and deKuyper. United States operations are headquartered in Deerfield, IL.
|Main Telephone||(847) 948-8888|
|Main Fax||(847) 948-9917|
Beam Suntory, Inc. ContactsContacts (5/70)
|Paula E.||Senior Vice President & Global Chief Human Resources Officer||IL|
Sample of Associated Brands
|Kenton R.||Senior Vice President, General Counsel, Chief Administrative Officer & Secretary||IL|
|John O.||Senior Vice President & Chief Supply Chain Officer||IL|
|Tim H.||President - North America||IL|
|Matthew S.||Chief Executive Officer||IL|
|El Tesoro de Don Felipe||***|
|Old Grand Dad Bourbon||*|
|*** ****||******* *********||media buying & planning||unknown||present|
|* *******||******* *********||media buying & planning||2012||present|
|* *******||*** ********, ***.||creative, social||2015||present|
|***** ******'*||******* *********||AOR - media buying & planning||unknown||present|
Who is the Senior Vice President & Global Chief Human Resources Officer of Beam Suntory, Inc.?
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Score 73 – Account in Jeopardy: Beam Suntory hires Coke marketer as CMO
Subject: digital, TV, magazine, social media, video, mobile, sponsorship, outdoor
Company: Winmo profile), the international premium spirits company with US headquarters in Deerfield, Ill. Beam's brand portfolio includes: Sauza, Jim Beam, Courvoisier, Maker's Mark and deKuyper.
Opportunity: Hired Coca-Cola marketing veteran Rebecca Messina as its new global CMO, succeeding Kevin George who left in the fall (research Account in Jeopardy status in our agency new business predictive platform, meaning decision makers should be most receptive to agency pitches over the next six months.
Continue to focus your pitch on growing bourbon brands like Basil Hayden’s, Laphroaig single malt and Midori liqueur, along with top ad spending brands Jim Beam, Maker's Mark, Sauza Tequila and Knob Creek. Publicis's Starcom, Chi handles media planning and buying.
Experience: Messina was with Coca-Cola since 1999, culminating as SVP of marketing innovations for Ventures & Emerging Brands
Media Spend: According to Kantar Media, Beam Suntory spent $49.4 million on measured media in 2014 – down 13.3% from 2013, according to Kantar Media. The majority of this was allocated to broadcast ads (75.9%), while the remainder was mainly divided between digital (11.9%) and print (11.1%) ads.
Jim Beam, at $21.3 million, received most of the ad support, followed by Maker's Mark ($9.9 million), Sauza Tequila ($8.7 million), and Knob Creek ($4.8 million).
TV Breakdown: During the past 12 months, $24.4 million has gone to Jim Beam national TV ads (see targeting right), almost double the $13.5 million spent over the prior year period, iSpot.tv reports.
Digital Breakdown: During the past year, Jim Beam has received the most desktop display support (compared to the above brands), representing 65% share-of-voice (SOV). Knob Creek is second at 34% and Maker’s Mark is third at about 1%, Moat reports.
At 99%, Jim Beam has dominated mobile SOV. It also leads video SOV at 61%, followed by Sauza at 21% and Knob Creek at 18%.
The whiskey brands are primarily targeting male-focused entertainment, news and sports sites like askmen.com, celebuzz.com, pitchfork.com and maxim.com. But Sauza has run mostly with news and entertainment sites that target a wider male and female demo mix, such as huffingtonpost.com, moviefone.com, examiner.com and engadget.com.
510 Lake Cook Rd.
Deerfield, IL 60015
Senior Vice President & Global Chief Marketing Officer
General Manager, US Marketing