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Beam Suntory, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Beam Suntory, Inc., formerly known as Beam, Inc. is an international premium spirits company, Beam Global' s brand portfolio includes several of the world's top brands including Sauza, Courvoisier, Jim Beam, Maker's Mark, and deKuyper. United States operations are headquartered in Deerfield, IL.

Main Telephone (847) 948-8888
Main Fax (847) 948-9917
Primary Address
510 Lake Cook Road
Deerfield, IL 60015
USA

Beam Suntory, Inc. Contacts

Contacts (5/71)
Name Title State
Paula E. Senior Vice President & Global Chief Human Resources Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 948-8888
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 510 Lake Cook Road
Deerfield, IL
60015
USA

Kenton R. Senior Vice President, General Counsel, Chief Administrative Officer & Secretary IL
John O. Senior Vice President & Chief Supply Chain Officer IL
Tim H. President - North America IL
Matthew S. Chief Executive Officer IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
El Tesoro de Don Felipe ***
Kamora *
Kessler *
Old Grand Dad Bourbon *
Ronrico *

Agency Relationships


Brand Agency Service From To
*** **** ******* ********* media buying & planning unknown present
* ******* ******* ********* media buying & planning 2012 present
* ******* *** ********, ***. creative, social 2015 present
***** ******'* ******** Creative 2016 present
***** ******'* ******* ********* AOR - media buying & planning unknown present

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DailyVista

Campaign Imminent: Hornitos moves creative to VSA Partners


Subject: digital, TV, magazine, social media, video, mobile, sponsorship, outdoor

Company: Beam Suntory‘s portfolio behind Jim Beam.

Opportunity: Consolidated Hornitos Tequila at picked up ad duties for 2 Gingers Irish Whiskey. The agency will handle TV, print, digital and social media. So, be on the lookout for a new Hornitos campaign to break in time for the summer.

As such, legal drinking age (LDA) focused sellers should focus their pitch on Q2 and Q3, when tequila brands tend to run most of their advertising. Center your digital pitch on video since it makes up most of Hornitos display presence this year. Publicis’s Starcom, Chicago handles media planning and buying.

Note that VSA’s recent wins come after the arrival of Greg Hughes, Beam’s first US marketing GM (research here).

Additional Insight

TV Breakdown: Hornitos has spent $3.7 million on measured media since January (see targeting right), up from $2.2 million over the same period last year, according to iSpot.tv.

Digital Breakdown: Since January, 10 standards ads, 17 high impact ads and five video ads on 178 publishers (8% mobile), 57% of which were placed site direct versus programmatically, Moat reports. News publishers account for most of this desktop and mobile activity, followed by entertainment and fashion sites. Top sites include playboy.com, juicyceleb.com, vic.com, shefinds.com, icydk.com, mode.com and collegecandy.com.

Video ads have run on 118 sites, primarily news and tech sites like techcrunch.com, huffingtonpost.com and aol.com.

Winmo profile)
510 Lake Cook Rd.
Deerfield, IL 60015
(847) 948-8888

Greg Hughes 
General Manager, US Marketing
(847) 948-8888
greg.hughes@beamsuntory.com

Claire Richards
Senior Director – Tequilas
(847) 948-8888
claire.richards@beamsuntory.com