Beam Suntory, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Beam Suntory, Inc., formerly known as Beam, Inc. is an international premium spirits company, Beam Global' s brand portfolio includes several of the world's top brands including Sauza, Courvoisier, Jim Beam, Maker's Mark, and deKuyper. United States operations are headquartered in Deerfield, IL.
|Main Telephone||(847) 948-8888|
|Main Fax||(847) 948-9917|
Beam Suntory, Inc. ContactsContacts (5/71)
|Paula E.||Senior Vice President & Global Chief Human Resources Officer||IL|
Sample of Associated Brands
|Kenton R.||Senior Vice President, General Counsel, Chief Administrative Officer & Secretary||IL|
|John O.||Senior Vice President & Chief Supply Chain Officer||IL|
|Tim H.||President - North America||IL|
|Matthew S.||Chief Executive Officer||IL|
|El Tesoro de Don Felipe||***|
|Old Grand Dad Bourbon||*|
|*** ****||******* *********||media buying & planning||unknown||present|
|* *******||******* *********||media buying & planning||2012||present|
|* *******||*** ********, ***.||creative, social||2015||present|
|***** ******'*||******* *********||AOR - media buying & planning||unknown||present|
Who is the Senior Vice President & Global Chief Human Resources Officer of Beam Suntory, Inc.?
Who is the marketing contact for Beverages in IL
What is the email of the Senior Vice President, General Counsel, Chief Administrative Officer & Secretary of Beam Suntory, Inc.?
What is direct phone of the Senior Vice President & Chief Supply Chain Officer of Beam Suntory, Inc.?
Who is the media buying & planning agency of Beam Suntory, Inc.?
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Score 59 – Close Watch: Beam Suntory's global CMO departs
Subject: digital, TV, magazine, social media, video, mobile, sponsorship, outdoor
Company: Beam Suntory, the international premium spirits company with US headquarters in Deerfield, Ill. Beam's brand portfolio includes: Sauza, Jim Beam, Courvoisier, Maker's Mark and deKuyper.
Beam’s media mix still skews heavily towards TV, but it has placed more emphasis on digital since hiring here). However, still keep in mind that spirits have to be careful where and how (site direct vs. programmatically) they place ads due to regulations around marketing booze and potential PR pitfalls. For example, no alcohol brand wants to show up next to a DUI news story by accident. So, drinking age male millennial focused entertainment (especially music) and sports sellers should have a huge advantage, given bourbon’s core target demos. We hear 2015 is already planned out so focus your energy more on securing revenue for 2016.
Media Spend: According to Kantar Media, Beam Suntory spent $49.4 million on measured media in 2014 – down 13.3% from 2013, according to Kantar Media. The majority of this was allocated to broadcast ads (75.9%), while the remainder was mainly divided between digital (11.9%) and print (11.1%) ads. Jim Beam, at $21.3 million, received most of the ad support last year, followed by Maker’s Mark ($9.9 million), Sauza Tequila ($8.7 million), Knob Creek ($4.8 million) and Skinnygirl ($2.6 million).
Jim Beam TV Breakdown: Since January, $14.3 million has gone to national TV ads (see targeting right), almost twice what was spent over the same period last year, according to iSpot.tv. For all of 2014, $10.9 million went to national TV compared to $12.3 million.
Jim Beam Digital Breakdown: So far this year 68 display ads, 203 high impact ads, 18 video ads have run on 106 publishers (26% mobile), 85% of which were placed site direct compared to programmatically, Moat reports.
Desktop activity, almost non-existent until July, has largely been wit arts & entertainment sites like thedissolve.com, celebuzz.com, pitchfork.com, purevolume.com, maxim.com, bleacherreport.com and askmen.com. Mobile has been mostly with lifestyle news sites such as maxim.com, esquire.com and vibe.com.
Video has run on 174 publishers across the same mix as desktop and mobile. Top sites include nba.com, huffingtonpost.com, moviefone.com, vh1.com, nascar.com, topix.com and aol.com.
510 Lake Cook Rd.
Deerfield, IL 60015
General Manager, US Marketing
Vice President, Global Marketing – Jim Beam