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Brown-Forman Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Brown-Forman Corporation is a diversified producer and marketer of consumer beverage products. The company offers super-premium, premium, and developing liquors and wines available globally and regionally. The company markets and sells various categories of products, such as Tennessee, Canadian, and Kentucky whiskies, Kentucky bourbon, California sparkling wine, Tequila, table wine, liqueurs, vodka, rum, gin, and ready-to-drink products.

Main Telephone (502) 585-1100
Main Fax (502) 775-2401
Primary Address
850 Dixie Highway
Louisville, KY 40210-1038
USA

Brown-Forman Corporation Contacts

Contacts (5/109)
Name Title State
Mike K. President - North America KY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (502) 585-1100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 850 Dixie Highway
Louisville, KY
40210-1038
USA

Campbell B. President & Managing Director - Old Forester KY
Mark M. Executive Vice President & President - Jack Daniel's KY
Paul V. Chairman & Chief Executive Officer KY
John H. Chief Marketing Officer & Senior Vice President KY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Canadian Mist *
Don Eduardo *
Early Times *
Finlandia Vodka ****
Gentleman Jack *******

Agency Relationships


Brand Agency Service From To
******* ********* | ***** AOR - media buying & planning 2014 present
******** ****** ******* *** ********* | ***** AOR - media buying & planning 2014 present
*****-****** *********** ********* | ***** AOR - media buying & planning 2014 present
*****-****** *********** **** digital unknown present
*****-****** *********** ***** multicultural 2005 present

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Recent Discussions

Who is the President - North America of Brown-Forman Corporation?

Who is the marketing contact for Beverages in KY

What is the email of the President & Managing Director - Old Forester of Brown-Forman Corporation?

What is direct phone of the Executive Vice President & President - Jack Daniel's of Brown-Forman Corporation?

Who is the AOR - media buying & planning agency of Brown-Forman Corporation?

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DailyVista

In Review: No. 143 Jack Daniel's reviews BTL work, ATL to follow?


Subject: TV, magazine, digital, outdoor, social media, Hispanic, Spanish language, sponsorship

Brand: Brown-Forman (BF) is the top selling whiskey brand in the world. 

Opportunity: Jack Daniel’s, No. 143 in the reportedly on the lookout for an agency to handle global below-the-line activity, including digital, experiential, shopper marketing and CRM work. CreativeBrief is handling the review. 

Agencies with the scope to handle this BTL work should reach out now to see if there’s time to get on the longlist, but look longer-term at securing above-the-line work since Jack’s agency roster dominos continue to fall. Havas' MediaVest in late 2014. 

Additional Insight

Media Spend: Jack Daniel’s spends about $12-$15 million on measured media annually, making it BF’s top spending brand, according to Kantar Media. TV makes up 90% of Jack’s ad budget. The remainder mostly supports national outdoor, radio, display and magazine buys.

New Decision Makers: This review comes about a year after Mark McCallum was promoted to EVP and president of Jack Daniel’s. He succeeded John Hayes, who was elevated to CMO (research here).

Brown-Forman Corporation 
P.O. Box 1080 
Louisville, KY 40201 
(502) 585-1100  

John Hayes
Chief Marketing Officer (effective Feb. 1)
(502) 585-1100  
john_hayes@b-f.com

Mark McCallum
Executive Vice President & President – Jack Daniel's Brands (effective Feb. 1)
(502) 585-1100  
mark_mccallum@b-f.com