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Brown-Forman Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Brown-Forman Corporation is a diversified producer and marketer of consumer beverage products. The company offers super-premium, premium, and developing liquors and wines available globally and regionally. The company markets and sells various categories of products, such as Tennessee, Canadian, and Kentucky whiskies, Kentucky bourbon, California sparkling wine, Tequila, table wine, liqueurs, vodka, rum, gin, and ready-to-drink products.

Main Telephone (502) 585-1100
Main Fax (502) 775-2401
Primary Address
850 Dixie Highway
Louisville, KY 40210-1038
USA

Brown-Forman Corporation Contacts

Contacts (5/116)
Name Title State
Mike K. President - North America KY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (502) 585-1100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 850 Dixie Highway
Louisville, KY
40210-1038
USA

Mark M. Executive Vice President & President - Jack Daniel's KY
Paul V. Chairman & Chief Executive Officer KY
John H. Chief Marketing Officer & Senior Vice President KY
Lisa S. Chief Human Resources Officer KY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Canadian Mist *
Don Eduardo *
Early Times *
Finlandia Vodka ****
Gentleman Jack *******

Agency Relationships


Brand Agency Service From To
******* ********* | ***** AOR - media buying & planning 2014 present
******** ****** ******* *** ********* | ***** AOR - media buying & planning 2014 present
*****-****** *********** ********* | ***** AOR - media buying & planning 2014 present
*****-****** *********** **** digital unknown present
*****-****** *********** ***** ********** ******** ********* multicultural 2005 present

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Recent Discussions

Who is the President - North America of Brown-Forman Corporation?

Who is the marketing contact for Beverages in KY

What is the email of the Executive Vice President & President - Jack Daniel's of Brown-Forman Corporation?

What is direct phone of the Chairman & Chief Executive Officer of Brown-Forman Corporation?

Who is the AOR - media buying & planning agency of Brown-Forman Corporation?

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DailyVista

Score 71 – Account in Jeopardy: Struggling Southern Comfort to launch new millennial digital enga...


Subject: Experiential, sponsorship, digital, online, 

Brand: Brown-Forman

Opportunity: Struggles continue for SoCo, which is back on the possible SoCo sale that would allow B-F to focus on its core whiskey business.

However, it’s still at B-F and after a  Therefore, agencies with deep millennial and branding experience should reach out now.  Sure, these latest efforts could just be designed to raise short-term interest ahead of a sale, but SoCo is still worth a shot since an acquisition isn’t a certainty. Also, based on previous acquisition trends, new owners would be highly likely to hire a shop after the acquisition goes through to support the legacy brand. Putting in effort with brand decision makers now could help the account acquisition cause down the road, as well, if a deal did go through.

Sellers – SoCo is in desperate need to modernize the brand and traditional ad support has plummeted, accordingly. As such, decision makers should be most receptive to digital, sponsorship and experiential LDA millennial focused pitches, particularly those that revolve around music and art. An edge should to sellers with high engagement rates among millennial male influencers.

Additional Insight

Media Spend: SoCo spent $12.9 million on measured media in 2014, up 25% from 2013. Cable and network TV received almost all of the brand’s ad support in 2014 and 2013. However, SoCo has received no national TV support this year compared to $6.8 million last year, iSpot.tv reports.

Digital Breakdown: For the year, SoCo appears to only have run desktop and mobile display March-May. Top sites include complex.com, collider and joblo.com.

New Decision Maker: In February, SVP John Hayes, who was global managing director for Jack Daniel's Brands, will became CMO for all Brown-Forman brands (research here). 

Brown-Forman Corporation 
P.O. Box 1080 
Louisville, KY 40201 
(502) 585-1100  

John Hayes
Chief Marketing Officer
(502) 585-1100  
john_hayes@b-f.com

Lawson Whiting
Senior Vice President & Chief Brands Officer
(502) 585-1100  
lawson_whiting@b-f.com

Mark Bacon
Managing Director – Southern Comfort
Direct Dial: (502) 774-7769
mark_bacon@b-f.com