Back to All Companies

J & J Snack Foods Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




J&J Snack Foods Corporation, based in Pennsauken, NJ, is a manufacturer, marketer and distributor of branded niche snack foods and beverages for food service and retail supermarket industries. The company supplies snacks to grocery, discount & convenience-store chains, fast-food outlets, stadiums & sports arenas and foodservice providers.

Main Telephone (856) 665-9533
Main Fax (856) 665-6718
Primary Address
6000 Central Highway
Pennsauken, NJ 08109
USA

J & J Snack Foods Corporation Contacts

Contacts (5/15)
Name Title State
Gerry S. Chairman, President & Chief Executive Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (856) 665-9533
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6000 Central Highway
Pennsauken, NJ
08109
USA

Dennis M. Chief Financial Officer NJ
Bob R. Senior Vice President & Chief Operating Officer NJ
Bob P. Senior Vice President, Sales NJ
Jerry L. Senior Vice President, Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Artic Blast *
Camden Creek Bakery *
Funnel Cake Factory *
Luigi's Real Italian Ice *
Mrs. GoodCookie *

Agency Relationships


Brand Agency Service From To
* & * ***** ***** ****. ******** ***** media buying & planning 2007 present
* & * ***** ***** ****. ***** **************, ***. public relations unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chairman, President & Chief Executive Officer of J & J Snack Foods Corporation?

Who is the marketing contact for Beverages in NJ

What is the email of the Chief Financial Officer of J & J Snack Foods Corporation?

What is direct phone of the Senior Vice President & Chief Operating Officer of J & J Snack Foods Corporation?

Who is the media buying & planning agency of J & J Snack Foods Corporation?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

J & J Snack Foods takes frozen handheld biz from ConAgra


The Research
J & J Snack Foods Corp. announced that it has agreed to purchase the frozen handheld food business from ConAgra foods for an undisclosed amount.
 
This particular business sells dough-encased products under the Patio, Hand Fulls, Holly Ridge Bakery, Villa Taliano, Top Picks private-label brands. Closing of the transaction is expected to be in May 2011.
 
Pennsauken, N.J.-based J & J Snack Foods Corp.’s primary food brands include: Superpretzel; Pretzel Fillers; Icee; Slush Puppie; Arctic Blast; Luigi’s; Minute Maid; Barq’s; Mary B’s; Daddy Ray’s; California Churros; Mrs. Goodcookie; Camden Creek; and Readi-Bake cookies.
 
ConAgra Foods, Inc., manufactures a wide range of products in two primary business segments: Consumer Foods and Commercial Products. Some of its popular brands include: Alexia; David Sunflower Seeds; Kid Cuisine; Jiffy Pop; Hebrew National; Swiss Miss; Marie Callender’s; and Healthy Choice.
 
Jeff Mochal, director of communications and external relations, told DailyVista that the brands divested by Omaha, Neb.-based ConAgra Foods to J & J were small in its portfolio.
 
“These were small businesses and divesting them allows us to focus on higher priorities,” he explained. “These divested brands would represent maybe 1/10th of 1 percent of our sales.”
 
Mochal said that beyond that, ConAgra consumers are not directly impacted since most of this business is B-to-B-focused.
 
The List database is unaware of which agencies, if any, work with J & J Snack Foods Corporation.
 
According to The Nielsen Company, J & J Snack Foods spent about $1.6 million on national advertising in 2010. About $960,000 was put toward free-standing insert coupons, about $640,000 toward television spots and about $32,000 toward national magazine ads.
 
The List database reports that the main agencies ConAgra works with are:
 
- Crispin Porter + Bogusky out of Miami, which has managed its print ads since 2006;
- New York-based MediaCom, which has handled media buying and planning since 2006;
- Chicago-based Ketchum, which has served as its public relations agency of record since 2004; and
- Velocity Sports & Entertainment, LLC, in Norwalk, Conn., which has directed sponsorship activity since 2005.
 
ConAgra spent about $73.5 million on measured media in 2010. The Nielsen Company detailed that the company allocated $20.3 million to cable television ads, about $20.2 million to network television ads and about $15.5 million to national magazine ads.

J & J Snack Foods Corporation
6000 Central Highway
Pennsauken, NJ 08109
(856) 665-9533
 
Bob Pate
Executive Vice President & Chief Marketing Officer
(856) 665-9533
 
Gerry Shreiber
Chairman & President & Chief Executive Officer
(856) 665-9533 / x. 221

ConAgra Foods, Inc.
One ConAgra Drive
Omaha, NE 68102
(402) 595-4000
 
Joan Chow
Executive Vice President & Chief Marketing Officer
(402) 595-4000
 
Gary Rodkin
President & Chief Executive Officer
(402) 595-4000