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North American Breweries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




North American Breweries acquired Genesee Brewing Company, Labatt USA and a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC in 2009. The combination created the largest independently-owned beer company in the U.S., formed with the backing of KPS Capital Partners. Corporate headquarters is located in Rochester, NY, the site of the former High Falls Genesee Brewing Company and brewery. Labatt USA is a brewing company founded in London, ON that makes and imports specialty beers. Founded in 1894 with United States headquarters in Buffalo, NY, Labatt USA's portfolio includes brands such as Labatt and Rolling Rock.

Main Telephone (716) 604-1050
Main Fax
Primary Address
North Tower, Suite 900
50 Fountain Plaza
Buffalo, NY 14202
USA

North American Breweries, Inc. Contacts

Contacts (5/19)
Name Title State
Kris S. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (585) 546-1030
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: North Tower, Suite 900
50 Fountain Plaza
Buffalo, NY
14202
USA

Glen T. Vice President, Marketing NY
Doug S. Vice President, Marketing - Heritage & Import Brands NY
Mary Beth P. Corporate Relations Director NY
Mary Jo H. Director, Craft & PAB Brands NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Labatt ******
Labatt Blue *******
Labatt Blue Light *
North American Breweries, Inc. ******
Kokanee Glacier *

Agency Relationships


Brand Agency Service From To
****** *** ********* Media Buying, Media Planning unknown present
****** **** ***** & ********** AOR - public relations 2009 present
******* **** ***** & ********** AOR - public relations 2009 present
******* *** ********* Media Buying, Media Planning unknown present
***** ***** *** ********* Media Buying, Media Planning unknown present

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New Biz Brief: North American Breweries appoints Brown-Forman CMO as CEO to lead marketing


North American Breweries (NAB), the parent of brands like Magic Hat, Seagram’s and Honey Brown Lager, has appointed former Brown-Forman CMO Kris Sirchio as CEO to lead marketing, brewery operations, alehouses and sales, effective April 14.

With Sirchio’s arrival, expect the Florida Ice & Farm Co. (FIFCO)-owned company to increase traditional marketing dollars behind higher budget should be directed at re-engaging craft enthusiasts and reaching new millennial drinkers within the crowded segment. Therefore, expect experiential and on-premise efforts to be a top priority.

Note that Magic Hat, known for its #9 brew, just introduced an India Pale Ale called Dream Machine, its first new, year-round beer in 10 years.

Kantar Media reports that NAB allocated $5.6 million towards measured media in 2012, down from $6.2 million in 2011. From January to June 2013, the brewer spent $3 million, most of which went to spot TV and outdoor ads.

Interpublic’s is North American Breweries’ media AOR, according to The List.

NAB was the  brewing company last year based on beer sales volume, according to the Brewers Assocation. 

North American Breweries, Inc.
445 Saint Paul St.
Rochester, NY 14605
(585) 546-1030

Kris Sirchio (Officially begins April 14)
Chief Executive Officer
(585) 546-1030
ksirchio@nabreweries.com

Ricky Fitzpatrick (Responsibilities include event marketing, on-premise marketing and event marketing)
Marketing – Magic Hat
(585) 546-1030
rfitzpatrick@nabreweries.com