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Anheuser-Busch Companies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Since 1860, Anheuser-Busch has been producing some of the world's best-selling beers. It is also one of the primary manufacturers of aluminum beverage containers in the United States, and is the world's largest aluminum can recycler. Along with its beer operations, Anheuser-Busch Companies, Inc. has several theme parks and resorts.

Main Telephone (212) 573-8800
Main Fax
Primary Address
250 Park Avenue
Second Floor
New York, NY 10177
USA

Anheuser-Busch Companies, Inc. Contacts

Contacts (5/130)
Name Title State
Carlos B. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 573-8800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Park Avenue
Second Floor
New York, NY
10177
USA

David A. Chief Integration Officer NY
Carlos L. President, Global Brands NY
Joao C. President, North America Zone NY
Andy G. Vice President, High End Imports, Crafts & Specialties NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Boddington's *
Bud Light *********
Bud Ice *
Budweiser *********
Busch *******

Agency Relationships


Brand Agency Service From To
********-***** *********, ***. ******** ***** ******* creative, digital 2007 present
********-***** *********, ***. ******** ********* ******* multicultural unknown present
********-***** *********, ***. ******** media buying & planning 2014 present
********-***** *********, ***. ******** creative, digital 2014 present
********-***** *********, ***. **** ****** ** creative 2012 present

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DailyVista

TV, Digital, Hispanic Opps: Bud Light scrapping ‘Up for Whatever' for possible December campaign


Subject: TV, digital, online, social media, mobile, experiential, events, sponsorship

Brand: Bud Light, US's largest beer brand

Opportunity: After two years, Bud Light is finally putting down its “Up for Whatever” campaign. A-B InBev’s VP of US marketing Jorn Socquet said at the National Beer Wholesalers Association’s annual meeting that the “Up for Whatever” campaign was “trying too hard” to appeal to younger drinkers. Therefore, W+K took over the account from BBDO in July). Soquet declined to offer many details about the campaign, except to say it could debut as early as December or as late as the Super Bowl and that it would involve celebrities.

Speaking of the Super Bowl, A-B InBev is the exclusive beer advertiser for the game. Soquet indicated that Bud and Bud Light would not be the only beer’s touted by the brewer at the game; for example, it was recently confirmed that Shock Top will get one ad. Again, not many details are known, but Soquet did say that: “Every agency knows what we are expecting them to deliver and the best work will get the Super Bowl spots.” 

WPP’s MediaCom handles media buying and planning for A-B InBev.

Additional Insight

Media Spend: According to Kantar Media, A-B InBev spent $267.1 million on Bud Light measured media in 2014 – down 9.9% from 2013. Note that H1 spend in 2015 is $105.7 million, which is down from $160.1 million for H1 2014. Most of 2014′s spend – 76.7% – was allocated to broadcast ads. The remainder went largely to Hispanic media (17.7%). 

For 2014, A-B InBev spent $111.9 million on measured media for Bud - up 35.7% from 2013. H1 2015 spend is $67.5 million, up from $56.2 million in H1 2014. Like Bud Light, most of this spend went to broadcast ads (76.7%). The remainder was allocated to Hispanic ads (18.5%), OOH (2.3%) and digital display ads (1.3%).

National TV Spend: Per iSpot.tvBud Light has spent $122.6 million on national TV ads so far this year – up from $99.7 million for the same period 2014. The most money was spent to air ads on NBC, FOX, CBS, TBS and Univision during shows such as “NFL Football,” “Super Bowl XLIX,” “2015 NCAA Basketball Tournament,” “UFC Fight Night” and “NASCAR Racing.”

For its part, Bud has spent $62.3 million on national TV ads this year – up from $33.03 million in 2014. The most money has been spent to air ads on NBC, CBS, Univision, FOX and Telemundo during shows such as “Super Bowl XLIX,” “NFL Football,” “NASCAR Racing,” “PGA Tour Golf” and “College Basketball.”

Digital Breakdown: Since January, Moat reports that Bud Light has run 247 display ads on 517 publishers (67% mobile). Top ad destinations include telemundo.com, ufc.com, nhl.com, nba.com and redbookmag.com. Moat reports that 87% of these ads were placed site direct compared to programmatically. For the same period in 2014, 247 creatives on 249 publishers (10% mobile, 67% placed site direct). 

Bud has run 411 display ads on 777 publishers (48% mobile). Top ad destinations include: telemundo.com, ufc.com, mlb.com, nhl.com and nba.com. For the same period 2014, 484 ads were run on 734 publishers (8% mobile). Like Bud Light, Bud has pushed from programmatic buys back into site direct ad placement, going from 69% of ads placed site direct in 2014 to 86% in 2015.

Agency Relationships: MDC’s Anomaly handles creative work for Budweiser. 

Anheuser-Busch InBev
1 Busch Place
Saint Louis, MO 63118
(314) 577-2000

Jorn Socquet
Vice President, Marketing – U.S.
(314) 577-2000
jorn.socquet@anheuser-busch.com

Lucas Herscovici
Vice President, Consumer Connections (Media, Digital and Sports & Entertainment)
(314) 577-2000
lucas.herscovici@anheuser-busch.com

Hugh Cullman 
Director, Bud Light Brand Team
(314) 577-2000
hugh.cullman@anheuser-busch.com