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Anheuser-Busch Companies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Since 1860, Anheuser-Busch has been producing some of the world's best-selling beers. It is also one of the primary manufacturers of aluminum beverage containers in the United States, and is the world's largest aluminum can recycler. Along with its beer operations, Anheuser-Busch Companies, Inc. has several theme parks and resorts.

Main Telephone (212) 573-8800
Main Fax
Primary Address
250 Park Avenue
Second Floor
New York, NY 10177
USA

Anheuser-Busch Companies, Inc. Contacts

Contacts (5/148)
Name Title State
Carlos B. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 573-8800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Park Avenue
Second Floor
New York, NY
10177
USA

David A. Chief Integration Officer NY
Carlos L. Zone President, Latin America South NY
Joao C. Zone President, North America NY
Andy G. Vice President, Bud Light NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Boddington's *
Bud Light *********
Bud Ice *
Budweiser *********
Busch *******

Agency Relationships


Brand Agency Service From To
********-***** *********, ***. ******** ***** ******* creative, digital 2007 present
********-***** *********, ***. ******* & *'**** creative, digital 2014 present
********-***** *********, ***. *******, ***. Creative, Digital, Social 2016 present
********-***** *********, ***. ******* creative 2014 present
********-***** *********, ***. ******** ********* ******* multicultural unknown present

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WinmoEdge

Score 62: On the Brink - AB In-Bev names corporate PR AOR


Subject: TV, digital, video, mobile, sponsorship

Company: A-B InBev

Opportunity: Tapped Omnicom's FleishmanHillard to handle corporate reputation PR in the US after a review. According to a client-to-agency brief issued in May, budget for the work will be between $100,000 and $120,000 a month. Gemma Hart, AB's US communications VP, told AdAge in an email: "AB has tremendous heritage and a wealth of assets...that provide a rich corporate narrative. We want to be more proactive in telling that story in the US, focusing on fewer things, but doing so in a bolder and more compelling way." 

In the May brief, several reputation issues are outlined, including a "complex supply chain" and the "decreased favorability in the rise of craft beer." Absent from the brief was mention of the proposed takeover of SABMiller, which is currently awaiting final regulatory approval. 

Therefore, expect much of FH's work to center on engendering positive feelings and even enthusiasm for the beer giant. Smaller craft brewers are taking market share from large brewers rapidly and FH will likely work to change the public perception of A-B. 

A-B has increased marketing behind its largest brands in the past year, desperately trying to regain some of the ground it has lost. Specifically, look for TV, and digital display spend targeted to millennial males. Note that Bud Light pulled its "Up For Whatever" campaign in October 2015 (more MediaCom handles media buying and planning for A-B InBev.

Additional Information

Incumbent: 3PM, a dedicated group within Interpublic. 3PM pulled from Weber Shandwick. Note that WS and 3PM will continue to handle brand PR, as well as "several pieces of corporate work," said an AB spokeswoman.

Marketing Decision Makers: In February, Ricardo Marques was named VP of US marketing for Budweiser (more here). Additionally, Brian Perkins was promoted to global VP of Budweiser marketing.

Budweiser Media Spend: According to Kantar Media, Bud spent $162 million on measured media in 2015.

Per

For full 2015, Budweiser spent $86 million on TV, a large jump from the $53 million spent in 2014.

Moat reports that Budweiser has run 607 display ads on 1,624 publishers (7% mobile). Top ad destinations include: nbcnews.com, msnbc.com, eonline.com and bravotv.com (65% placed site direct versus programmatically). Note, however, that Moat lumps Bud Light and Bud Light Lime ads in with Budweiser. Budweiser has also run 307 high impact and 71 video ads (54% placed site direct on publishers such as foxsports.com and nfl.com).

For the same period 2015, 273 display, 585 high impact and 60 video ads on 355 publishers (29% mobile). Sellers, 82% of these display ads and 79% of the video ads were placed site direct.

Bud Light Media Spend: Kantar Media reports that Bud Light spent $243.2 million on measured media in 2015. 

So far this year, Bud Light has spent $123.2 million on national TV ads - up from $85.3 million for the same period 2015. See chart for 2016 show targeting (by spend). 

Moat reports that Bud Light has run 344 display ads on 1,290 publishers this year (7% mobile). Top ad destinations are similar to sister brand Budweiser (63% placed site direct; see above). Bud Light has also run 191 high impact ads and 30 video ads this year (41% site direct). For the sae period 2015, Bud Light ran 177 display, 514 high impact and 33 video ads (36% mobile; 84% placed site direct).

Sponsorships: Last summer, Tough Mudder and A-B announced a two-year partnership (more here) in lieu of celebrity pitches (followed almost immediately by the Amy Schumer/Seth Rogan campaign spots). 

A-B InBev 
One Busch Place
St. Louis, MO 63118
(314) 577-2000

Ricardo Marques
Vice President, Marketing - Budweiser
ricardo.marques@anheuser-busch.com

Jorn Socquet
Vice President, Marketing – U.S.
(314) 577-2000
jorn.socquet@anheuser-busch.com

Matthew Coghlan
​Senior Vice President, Reputation Management - A-B Lead
matthew.coghlan@fleishman.com