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Heineken USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in White Plains, NY, Heineken USA is a subsidiary of one of the world's largest brewers, Heineken. The company distributes beverages such as Heineken, Amstel Light, Buckler (nonalcoholic), Murphy's Irish Stout and Irish Amber, the only authentic Irish amber import in the U.S.

Main Telephone (212) 338-4880
Main Fax (914) 681-1900
Primary Address
245 Park Avenue
40th Floor
New York, NY 10167
USA

Heineken USA, Inc. Contacts

Contacts (5/62)
Name Title State
Nuno T. Chief Marketing Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 338-4880
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 245 Park Avenue
40th Floor
New York, NY
10167
USA

Tara R. Senior Vice President & Chief Corporate Relations Officer NY
Julie K. Senior Vice President & Chief Legal Officer NY
Gabriele G. Senior Vice President & Chief Financial Officer NY
Ronald d. President & Chief Executive Officer - USA NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Amstel Light ****
Buckler *
Heineken Lager ********
Newcastle Brown Ale *****
Strongbow Cider ********

Agency Relationships


Brand Agency Service From To
****** ***** ********** AOR - creative unknown present
****** ***** ********* | ***** media buying & planning unknown present
****** ***** ********** Creative: Shopper Marketing 2016 present
****** ***** ******* AOR - public relations 2012 present
****** ***** ******* AOR - public relations 2012 present

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WinmoEdge

Summer, Fall Media Opps: Tecate launches first national TV campaign


Subject: Spanish language media, outdoor, social media, experiential, TV, radio, sponsorship

Brand: Heineken‘s Mexican beer brand. It’s the fast growing light beer in the US.

Opportunity: After here), the ads feature soccer referee Felipe Ramos Rizo and Mexican boxing star Canelo Alvarez ahead of his May 7 fight against Amir Khan.

The TV ads, an extension of the ”Born Bold” digital campaign that launched in March 2015, continue to target second and third-generation Mexican Americans, Tecate’s core demo. However, Tecate wants to also reach the general market, similar to the approach Modelo Especial is taking (research here). 

Therefore, male-focused traditional and digital sellers should continue to go after Tecate Light ad dollars. The brand doubled digital and social marketing investments last year and now has jumped into TV, meaning higher ad outlays should continue throughout the summer and perhaps beyond. For example, Canelo has another fight MediaVest handles media planning and buying.

Additional Insight

Digital Breakdown: During the past year, banners, high impact and video ads have run on about 100 publishers (7% mobile), 80% of which were placed site direct versus programmatic. Note that desktop and mobile activity has been low since January and video hasn’t run since the beginning of November, but that should change shortly, Moat reports.

Desktop has mostly targeted Spanish language news and entertainment publishers. Top sites include milenio.com, lacuerda.net, sdpnoticias.com, elpais.com.co and huffingtonpost.es.

Video has run primarily on entertainment sites. Tntdrama.com has been targeted the most but the majority of activity has been with Viacom properties such as vh1.com, cc.com, tbs.com, tvland.com, trutv.com and cmt.com. 

Heineken USA Inc.
245 Park Ave.
40th Floor
New York, NY 10167
(212) 338-4880

Nuno Teles
Chief Marketing Officer
(212) 338-4880
nuno.teles@heineken.com.br

Belen Pamukoff
Brand Director – Tecate
Direct Dial:  (212) 808-9480
bpamukoff@heinekenusa.com