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PepsiCo, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




PepsiCo, Inc. is headquartered in Purchase, NY, and is one of the largest soft drink manufacturers in the world. PepsiCo's Chicago office houses the Quaker division. The company is made of three business divisions, PepsiCo Americas Foods, PepsiCo Americas Beverages and PepsiCo International. The company's food and beverage segments manufacture sodas, juices, coffees, teas, cereals, snacks, and side dishes. PepsiCo owns a bottling plant in Somers, NY.

Main Telephone (914) 253-2000
Main Fax (914) 253-2070
Primary Address
700 Anderson Hill Road
Purchase, NY 10577
USA

PepsiCo, Inc. Contacts

Contacts (5/252)
Name Title State
Al C. Chief Executive Officer - North America NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (914) 253-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 700 Anderson Hill Road
Purchase, NY
10577
USA

Cynthia T. Executive Vice President, Human Resources & Chief Personnel Officer NY
Indra N. Chairman & Chief Executive Officer NY
Hugh J. Chief Financial Officer NY
Kristin P. Chief Marketing Officer - PepsiCo Global Beverages NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aquafina ********
Aunt Jemima *
Cap'n Crunch *
Diet Mountain Dew *
Diet Pepsi ********

Agency Relationships


Brand Agency Service From To
*** ****** **** ********* AOR - creative 1960 present
*** ****** ****, *** creative 2003 present
*** ****** ****** ********* AOR - digital 2009 present
*** ****** *** media buying & planning unknown present
*** ****** *** media buying & planning unknown present

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WinmoEdge

Healthy Lifestyle Media Opps: Propel Water hikes marketing spend, launches new campaign


Subject: TV, digital, social, sponsorship

Brand: PepsiCo.

Opportunity: It looks like PepsiCo is propel(ling) marketing spend for the electrolyte water brand due to its boost in sales last year. In fact, the rising Propel brand, just launched its newest campaign, titled “Made to Move,” which will run across TV, video, digital, print and social.  In its recently debuted national TV ad (see above), Propel targets passionate exercisers, highlighting the zero calorie water with Gatorade-level electrolytes. 

In addition to its new ad, Propel will sponsor a portion of Under Armour’s Map My Fitness app for the second year in a row. After becoming its official Music Records launch partner in 2015, it allowed users the ability to save their iTunes music playlists to every workout to track which songs energized them the best. 

Therefore, sellers who focus on male and female health, wellness and lifestyle segments should reach out for TV, digital, social and sponsorship dollars. Additionally, look for revenue tied to Q3 as this is historically the brand’s highest ad spending period. 

OMD, Chicago handles media buying and planning. 

Additional Insight

Media Spend: According to Kantar Media, Propel spent $14.5 million on measured media in 2015. 

TV Breakdown: Since January, Propel has spent $590,888 on national TV ads (see targeting breakdown below). For all of 2015, $3.3 million supported national TV ads, most of which ran during Q2 and Q3,

Digital Breakdown: So far this year, according to Moat, the brand has run one high impact and 17 standard display ads on 333 publishers (<1% mobile). Top ad destinations have included nbcnews.com, aol.com, washingtonpost.com, huffingtonpost.com, msn.com, eonline.com and bbc.com. 99% of which were placed programmatically versus site direct.

In comparison, for all of 2015 the brand ran two video, 37 standard display and 165 high impact ads on 763 publishers (4% mobile), 90% programmatically. Top ad targets included refinery29.com, livestrong.com, menshealth.com, yahoo.com, womenshealthmag.com and 247sports.com. 

Winmo)
700 Anderson Hill Road
Purchase, NY 10577
(914) 253-2000
 
Kristin Patrick
Chief Marketing Officer, PepsiCo Global Beverages
(914) 253-2000
kristin.patrick@pepsico.com
 
Gina Hardy
Marketing Director – Propel
(312) 821-3197
gina.hardy@pepsico.com