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PepsiCo, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




PepsiCo, Inc. is headquartered in Purchase, NY, and is one of the largest soft drink manufacturers in the world. PepsiCo's Chicago office houses the Quaker division. The company is made of three business divisions, PepsiCo Americas Foods, PepsiCo Americas Beverages and PepsiCo International. The company's food and beverage segments manufacture sodas, juices, coffees, teas, cereals, snacks, and side dishes. PepsiCo owns a bottling plant in Somers, NY.

Main Telephone (914) 253-2000
Main Fax (914) 253-2070
Primary Address
700 Anderson Hill Road
Purchase, NY 10577
USA

PepsiCo, Inc. Contacts

Contacts (5/266)
Name Title State
Al C. Chief Executive Officer - North America NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (914) 253-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 700 Anderson Hill Road
Purchase, NY
10577
USA

Cynthia T. Executive Vice President, Human Resources & Chief Personnel Officer NY
Indra N. Chairman & Chief Executive Officer NY
Hugh J. Chief Financial Officer NY
Kristin P. Chief Marketing Officer - PepsiCo Global Beverages NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aquafina ********
Aunt Jemima *
Cap'n Crunch ******
Diet Mountain Dew ******
Diet Pepsi *******

Agency Relationships


Brand Agency Service From To
*** ****** **** ********* AOR - creative 1960 present
*** ****** ****, *** creative 2003 present
*** ****** ****** ********* AOR - digital 2009 present
*** ****** *** media buying & planning unknown present
*** ****** *** media buying & planning unknown present

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DailyVista

Score 67 – On the Brink: PepsiCo shakes up marketing ranks


 

Subject: TV, print, outdoor, digital, social media, sponsorship, shopper

Company: PepsiCo

Opportunity: The company is in the midst of a major marketing shakeup. The heads of marketing for Tropicana (Memo Maquivar) and Quaker (Justin Lambeth) have departed recently, and Ram Krishnan was elevated to CMO for

Luckily, Frito-Lay’s success is making up for PepsiCo’s struggling beverage business, with PepsiCo CEO Indra Nooyi predicting that “two-thirds” of the beverage giant’s revenue growth eventually “will come from snacks.” Given the segment’s success and Krishnan’s long tenure with Frito-Lay, we don’t expect major roster changes there. But Frito-Lay will have to do a better job targeting healthy lifestyle focused consumers to maintain its momentum. 

Additional Insight

Sustained Struggles: Fiscal 2014 net revenue for Quaker was $2.56 billion, a 2% decline over 2013. Net revenue also fell 1% in 2013 from 2012. Quaker represents about 4% of PepsiCo’s total net revenue.

PepsiCo doesn’t provide a brand-specific financial breakdown for Tropicana, but market research firm Euromonitor estimates that Tropicana’s annual sales have declined 33% to $1.4 billion since 2004. The drop comes as demand for orange juice continues to fall, partly due to increased competition from bottled water, emerging juice brands (coconut water, non-carbonated), diet soda and sports drinks. Orange juice still accounts for about 60% of US fruit just sales over the past 10 years, but the market shrank 21% over that period, Euromonitor states.

Like other big food and beverage companies, Quaker and Tropicana’s struggles come as smaller, more authentic appearing speciality brands continue to take market share. For example, check out struggles at Campbell Soup (research here).

Other New DMs: Hugh Johnston EVP and CFO, assumed responsibility in December for Pepsi’s global e-commerce business and Quaker Foods North American division. Also, Thomas Greco was elevated to CEO of Frito-Lay North America in September. Previously, he was EVP of PepsiCo and president of Frito-Lay North America since Sept. 2011.

PepsiCo, Inc. 
One Pepsi Way
Somers, NY 10598
(914) 253-2000

Ram Krishnan
Chief Marketing Officer – ram.krishnan@pepsico.com

Maggie Russell
Marketing Manager – Quaker Master Brand
(312) 821-1000
maggie.lefevour@pepsico.com

Simon Lowden
Chief Marketing Officer – North American Beverages
(914) 253-2000
simon.lowden@pepsico.com

Ami Krishan
Senior Marketing Director – Tropicana
Direct Dial:(312) 821-1058
amitabh.krishan@pepsico.com