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Cumulus Media, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Cumulus Media, Inc., founded in 1997, is an owner and operator of radio stations. The company, headquartered in Atlanta, GA, is one of the country's largest owners of radio stations and has operations throughout the U.S.

Main Telephone (404) 949-0700
Main Fax (404) 949-0740
Primary Address
3280 Peachtree Road, NW
Suite 2300
Atlanta, GA 30305
USA

Cumulus Media, Inc. Contacts

Contacts (5/14)
Name Title State
Mary B. President & Chief Executive Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 949-0700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3280 Peachtree Road, NW
Suite 2300
Atlanta, GA
30305
USA

Christina A. Chief Marketing Officer NY
Suzanne G. President, Westwood One Division & Executive Vice President, Corporate Marketing NY
Pierre B. Chief Insights Officer - Westwood One NY
Dennis G. Senior Vice President, Affiliate Sales & Broadcasting TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cumulus Media, Inc. ******
Citadel Broadcasting Corporation *
SweetJack *
Westwood One *
Cumulus Media Networks *

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DailyVista

Score 63: On the Brink – Cumulus Media names first-ever CMO


Subject: event, radio, digital, TV

Company: Cumulus Media, which owns and operates Cumulus Radio (with approximately 525 stations in 110) and Westwood One (the national-facing arm of Cumulus Media). Cumulus Media is headquartered in Atlanta with regional offices in NY, Mich., Tenn. and Texas. 

Opportunity: Effective today (3/18), Cumulus has named Pierre Bouvard as its first CMO. In this newly created role, Bouvard will lead marketing strategy for Cumulus, including both its local and national brands. He will also develop targeting applications for advertisers and agencies across Cumulus’ and Westwood One’s 193 million weekly listener base. Bouvard will be based in NYC and report to CEO Lew Dickey. Dickey said that Bouvard understands the medium and is “uniquely positioned” to leverage audience insights to help advertisers take full advantage of Cumulus’ platform.

On-the-Brink

Additional Insight

Experience: Bouvard joins Cumulus from TiVo Research and Analytics, where he served as SVP of media sales. Bouvard has over 25 years of experience in media research, purchaser targeting and advertiser ROI measurement. 

Political Advertising: In the Q4 earnings call, Dickey pointed out that the quarter was positively impacted by political advertising, which contributed about $11 million. FY political ad contributions were $21 million, down from the 2012 cycle. Dickey expects ads for the 2016 cycle to begin running earlier than normal,  somewhere around Nov. 2015 (so, we have that to look forward to).

Events & Digital Revenue: In addition to core local and national radio, Cumulus’ other two revenue streams are non-traditional broadcast revenue (NTR) and digital. NTR includes college football, severe weather guides or events, such as concerts, craft beer festivals, bridal expos and job fairs. Digital consists primarily of streaming audio display ads and email and text blasts. For Cumulus, digital revenue was up 9% in 2014, which Dickey calls a “small, but rapidly growing” segment.

New Station Launches: In 2014, Cumulus launched three new stations in Chicago, NYC and San Francisco.

Areas of Strategic Focus for 2015: Dickey said the company would focus on three areas of strategic focus in 2015: (1) the Station Group, (2) WestwoodOne and (3) NASH. 

Station Group has undergone some reorganization following the departure of COO John Pinch. Dickey said he will be announcing “key” hires in research, marketing and brand sponsorship in the next 30 days, so check back with DailyVista for more information when we receive it.

WestwoodOne is in its second year with Cumulus and Dickey said he expects to have the team ad organizational structure fully in place by the end of Q3 (Sept.).

NASH is Cumulus’ country music brand that was launched on a single station in NYC in early 2013. NASH now reaches approximately half the US on 83 stations. As a part of the NASH platform, Cumulus launched its first network TV presence last year, with the American Country Countdown Awards.

Media Spend: According to Kantar Media, Cumulus Media spent $919,000 on measured media in 2013. Most of this was spent on spot TV ($578,00), with the remainder split bewteen print ($159,00) and out-of-home ($126,500).

Cumulus Media 
3280 Peachtree Rd. NW (HQ)
Suite 2300
Atlanta, GA 30305
(404) 949-0700

Pierre Bouvard 
Chief Marketing Officer
(212) 735-1700

Suzanne Schultz 
Vice President, Marketing (NYC)
(212) 735-1700
suzanne.schultz@cumulus.com