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Hasbro, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Hasbro, headquartered in Pawtucket, RI, is a leading toy manufacturer with products sold in several countries. Some of America's most beloved brands, including Mr. Potato Head, Monopoly, and Play-Doh, belong to Hasbro. In addition to its own brands, Hasbro has licensing agreements with child favorites Teletubbies, Pokemon, Star Wars, Pictionary, and Cluedo.

Main Telephone (401) 431-8697
Main Fax (401) 727-5121
Primary Address
1027 Newport Avenue
Pawtucket, RI 02862
USA

Hasbro, Inc. Contacts

Contacts (5/106)
Name Title State
Brian G. Chairman, President & Chief Executive Officer RI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (401) 431-8697
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1027 Newport Avenue
Pawtucket, RI
02862
USA

David H. Chief Operating Officer & Executive Vice President, Corporate Strategy & Business Development RI
Michael H. President, North America RI
Wiebe T. Executive Vice President & Chief Commercial Officer RI
Steve Z. Senior Vice President & Chief Information Officer RI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Clue *
Easy-Bake *******
Operation *
Jenga *
G. I. Joe *

Agency Relationships


Brand Agency Service From To
********** *** Media Buying, Media Planning unknown present
*** **! *** Media Buying, Media Planning unknown present
***** **** *** Media Buying, Media Planning unknown present
**** *** Media Buying, Media Planning unknown present
******* * *** Media Buying, Media Planning unknown present

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Digital, entertainment opps: Hasbro uses digital, entertainment strategy to engage kids, families


in TV backed merchandise revenue last year, and the company doesn’t plan to slow down. 

Struggling Boys business: Hasbro’s Girls business, which includes rebooted brands like My Little Pony and Ferbie, reached a record level in 2013, topping $1 billion in revenue for the first time. However, the Boys segment, with brands like Transformers and Nerf, continued to struggle, primarily because these franchise brands couldn’t offset declines in entertainment-backed Beyblade and Marvel. With a fourth Tranformers film coming out this summer and several Marvel releases coming out throughout 2014 and 2015 Boys should improve, but continue to engage these brands with high ROI integrated digital and entertainment solutions. 

Opportunities at High Growth Girls brands: Additionally, look for new revenue opportunities at Girls’ high growth brands, as they’ll continue their strong integrated digital, retail and entertainment focused strategies. In particular, Hasbro should be open to media and sponsorship opportunities that engage active girls and young women and families.

For example, My Little Pony grew to $650 million globally in 2013 and has posted three straight years of revenue growth thanks to a combination of strong consumer insight, popular television show, global digital content, engaging storytelling and a comprehensive retail strategy.

Also, check out Littlest Pet Shop, which is being re-launched in the fourth quarter with an integrated entertainment, social media and digital campaign after the success of its TV programming.

Hub Network’s Rebranding, Family, Mobile Focus: Hasbro’s emphasis on digital will touch all of its brands, including The Hub Network, which it owns jointly with Discovery Communications. According to block.

The app will feature full episodes and video shorts from programs like Littlest Pet Shop” and “Transformers Prime.”

Digital Strategy: Hasbro relies on top social channels like Twitter, Facebook, Vine and Instagram help to stay connected with customers. Additionally, the company works with experiential platform House Party to create trial and a personal brand experience that leads to brand recommendations online and social engagement, and sites like weather.com help Hasbro message customers at the perfect time. For example, if it’s raining out that would be a perfect time play Hasbro games or with its toys.

Digital Vice President Victor Lee said last fall that Hasbro’s digital strategy would focus on three areas: big data, staying socially relevant and differentiating how Hasbro uses its 25-plus social media platforms.

New Agency Relationships: In September, Hasbro tapped Omnicom’s OMD as global media AOR after a review that began in July. 

Hasbro Corp.
1027 Newport Ave.
Pawtucket, RI 02862
(401) 431-8697

John Frascotti
Global Chief Marketing Officer
(401) 431-8697
jfrascotti@hasbro.com   

Mark Blecher
General Manager, Senior Vice President, Digital Gaming & Corporate Development
(401) 431-8697
mblecher@hasbro.com  

Victor Lee
Vice President, Digital
(401) 431-8697
vlee@hasbro.com