Hasbro, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Hasbro, headquartered in Pawtucket, RI, is a leading toy manufacturer with products sold in several countries. Some of America's most beloved brands, including Mr. Potato Head, Monopoly, and Play-Doh, belong to Hasbro. In addition to its own brands, Hasbro has licensing agreements with child favorites Teletubbies, Pokemon, Star Wars, Pictionary, and Cluedo.
|Main Telephone||(401) 431-8697|
|Main Fax||(401) 727-5121|
Hasbro, Inc. ContactsContacts (5/106)
|Brian G.||Chairman, President & Chief Executive Officer||RI|
Sample of Associated Brands
|David H.||Chief Operating Officer & Executive Vice President, Corporate Strategy & Business Development||RI|
|Michael H.||President, North America||RI|
|Wiebe T.||Executive Vice President & Chief Commercial Officer||RI|
|Steve Z.||Senior Vice President & Chief Information Officer||RI|
|G. I. Joe||*|
|**********||***||Media Buying, Media Planning||unknown||present|
|*** **!||***||Media Buying, Media Planning||unknown||present|
|***** ****||***||Media Buying, Media Planning||unknown||present|
|****||***||Media Buying, Media Planning||unknown||present|
|******* *||***||Media Buying, Media Planning||unknown||present|
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Digital, entertainment opps: Hasbro uses digital, entertainment strategy to engage kids, families
Struggling Boys business: Hasbro’s Girls business, which includes rebooted brands like My Little Pony and Ferbie, reached a record level in 2013, topping $1 billion in revenue for the first time. However, the Boys segment, with brands like Transformers and Nerf, continued to struggle, primarily because these franchise brands couldn’t offset declines in entertainment-backed Beyblade and Marvel. With a fourth Tranformers film coming out this summer and several Marvel releases coming out throughout 2014 and 2015 Boys should improve, but continue to engage these brands with high ROI integrated digital and entertainment solutions.
Opportunities at High Growth Girls brands: Additionally, look for new revenue opportunities at Girls’ high growth brands, as they’ll continue their strong integrated digital, retail and entertainment focused strategies. In particular, Hasbro should be open to media and sponsorship opportunities that engage active girls and young women and families.
For example, My Little Pony grew to $650 million globally in 2013 and has posted three straight years of revenue growth thanks to a combination of strong consumer insight, popular television show, global digital content, engaging storytelling and a comprehensive retail strategy.
Also, check out Littlest Pet Shop, which is being re-launched in the fourth quarter with an integrated entertainment, social media and digital campaign after the success of its TV programming.
Hub Network’s Rebranding, Family, Mobile Focus: Hasbro’s emphasis on digital will touch all of its brands, including The Hub Network, which it owns jointly with Discovery Communications. According to block.
The app will feature full episodes and video shorts from programs like Littlest Pet Shop” and “Transformers Prime.”
Digital Strategy: Hasbro relies on top social channels like Twitter, Facebook, Vine and Instagram help to stay connected with customers. Additionally, the company works with experiential platform House Party to create trial and a personal brand experience that leads to brand recommendations online and social engagement, and sites like weather.com help Hasbro message customers at the perfect time. For example, if it’s raining out that would be a perfect time play Hasbro games or with its toys.
Digital Vice President Victor Lee said last fall that Hasbro’s digital strategy would focus on three areas: big data, staying socially relevant and differentiating how Hasbro uses its 25-plus social media platforms.
New Agency Relationships: In September, Hasbro tapped Omnicom’s OMD as global media AOR after a review that began in July.
1027 Newport Ave.
Pawtucket, RI 02862
Global Chief Marketing Officer
General Manager, Senior Vice President, Digital Gaming & Corporate Development
Vice President, Digital