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TheStreet, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




TheStreet.com, Inc., headquartered in New York, NY, is a digital financial media company. The company provides its readers and advertisers with a variety of subscription-based and advertising-supported content and tools through a range of online platforms, including web sites, mobile devices, email services, widgets, blogs, podcasts and online video channels.

Main Telephone (212) 321-5000
Main Fax (212) 321-5016
Primary Address
14 Wall Street
Fifteenth Floor
New York, NY 10005
USA

TheStreet, Inc. Contacts

Contacts (5/10)
Name Title State
David C. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 321-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 14 Wall Street
Fifteenth Floor
New York, NY
10005
USA

Stefan C. Chief Technology Officer NY
Lawrence K. Chairman NY
Terri S. Chief Marketing Officer NY
James F. Senior Vice President, Strategy, Media Sales & Business Development NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
TheStreet, Inc. ******
TheStreet TV *
TheStreet Mobile *

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DailyVista

Financial Web site TheStreet.com buys bank rate site


The Story
Financial information company TheStreet.com, Inc. further expanded its interactive offerings by purchasing a consumer bank rate search engine operator, according to the company.
 
In a deal worth approximately $25 million, New York-based TheStreet.com acquired Bankers Financial Products Corp. The purchase includes search engine BankingMyWay and bank rate database RateWatch.
 
BankingMyWay helps consumer search banking rates for CDs, savings accounts, interest checking, money markets, mortgage and home equity and auto loans at more than 50,000 bank and credit union locations. RateWatch provides pricing solutions to more than 5,700 banks and credit unions, and is also the data backbone for BankingMyWay.
 
“This is an accretive content acquisition that will help propel us into the leading position in the Internet consumer banking marketplace,” Chief Executive Officer Thomas Clarke said in a statement. “Adding BankingMyWay to our network is another step toward becoming the premier destination for multimedia content pertaining to all areas where money and life intersect.”
 
Founded in 1996, TheStreet.com produces financial news, bank ratings and investment content. The company supports its multimedia products through advertising and subscriptions. TheStreet.com’s other online products include RealMoney.com, Stockpickr.com, TheStreet.com TV, Promotions.com, and TheStreet.com Ratings.
 
The Research
DailyVista contacted TheStreetcom’s Senior Vice President of Marketing Erika Faust, to learn more about the company’s products and marketing plans.
 
“We market to consumers through a variety of methods.” she said, adding that she's been in the position for about a month. “Online, we utilize search engine marketing and optimization, content syndication relationships with major portals and a variety of other traffic driving initiatives.
 
“We are also able to leverage offline exposure through our experts and correspondents who are leaders in the space.  They are able to promote TheStreet.com through the various outlets in which they appear; for example CNN's 'Glenn Beck' show, CNBC's 'Squawk Box' or BusinessWeek magazine,” Faust said.
 
Faust said that the company will soon attempt to appeal more to advertisers by launching a sister Web site called MainStreet.com. The site will present news and money topics as well as social networking in “a fun and entertaining way.”
 
She said that in an effort to draw advertisers, in coming months the company will redesign TheStreet.com and Stockpickr.com.
 
In August, TheStreet.com acquired Promotions.com, a full-service online promotions agency that implements interactive promotions for brands worldwide and provides custom technology solutions for advertisers, marketers and content publishers.

“Taking in the technology that we did in this acquisition enables us to produce our Web sites in a way that attracts advertisers, thus boosting our ad revenue,” Faust  said.
 
Faust said her biggest marketing challenge is managing all of the TheStreet.com’s projects.
 
”It's a good problem to have, but right now, we have so many valuable sites and products to promote that our biggest challenge is to keep ourselves disciplined about setting priorities,” Faust said, adding that agencies are “welcome to reach out to me.”
 
According to The List database, New York-based DeVito/Verdi has been TheStreet.com’s agency of record since 2000. New York-based dComm began handling search engine marketing this year.
 
Direction
Agencies should certainly reach out to Faust with ideas to help her manage and maximize all the company’s holdings. Introduce current clients seeking advertising partnerships and promotions. While the company has Web marketing under their roof, develop proposals for traditional advertising, public relations and special events that will raise consumer awareness and traffic for all its interactive offerings.
TheStreet.com, Inc.
14 Wall Street
15th Floor
New York, NY 10005
(212) 321-5000
 
Erika Faust
Senior Vice President of Marketing
(212) 321-5000
 
Steven Elkes
Chief Revenue Officer & Executive Vice President of Mergers & Acquisitions
(212) 321-5000