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Warner Bros. Entertainment, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Warner Bros. Entertainment, Inc. creates, produces, distributes, licenses and markets numerous forms of entertainment including motion pictures, television shows and networks, animated shows and specials, videos, music, games, DVDs, and merchandise. The company's headquarters are located in Burbank, CA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (818) 954-6000
Main Fax (818) 954-6623
Primary Address
4000 Warner Boulevard
Burbank, CA 91522

Warner Bros. Entertainment, Inc. Contacts

Contacts (5/46)
Name Title State
Diane N. President, Consumer Products CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (818) 954-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4000 Warner Boulevard
Burbank, CA

Peter R. President & Chief Content Officer CA
Kevin T. Chairman & Chief Executive Officer CA
Ken W. President , Domestic Television Distribution CA
Lisa G. Executive Vice President & Chief Marketing Officer - Warner Bros. Television Group CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Warner Bros. Studio Stores *
Warner Bros. Entertainment, Inc. ********
Warner Bros. Home Video *
Warner Bros. Advanced Digital Services *
Warner Bros. Interactive Entertainment *

Agency Relationships

Brand Agency Service From To
****** ****. *************, ***. ** *************, *** Viral unknown present
****** ****. *************, ***. **** media buying & planning, multicultural 1989 present
****** ****. *************, ***. *** media buying & planning 2011 present
****** ****. *************, ***. *** **** media buying & planning 2011 present
****** ****. *************, ***. ******* ***** ***** media buying & planning 2011 present

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Warner Bros. to acquire movie site Flixster

The Research
Warner Bros. Home Entertainment Group (WBHEG) has announced that it is acquiring Flixster, a popular online movie discovery destination with more than 25 million global users every month.
Once the deal closes, San Francisco-based Flixster will continue to operate independently and will expand its services beyond movie discovery, allowing users to download digital content on any connected device.
The acquisition also includes popular film review site Rotten Tomatoes, which Flixster bought last year (WinmoEdge article).
Flixster, the world’s most popular movie community, features a database of more than 250,000 films, 2.3 billion user reviews, 500,000 critic reviews and more than 35,000 trailers.
Burbank, Calif.-based WBHEG runs entertainment giant Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses.
According to The List database, Warner Bros. Entertainment has worked with agencies of record Dallas-based
The Nielsen Company reported that Warner Bros. Entertainment spent $680.2 million on national advertising in 2010. About $316.6 million went towards network television ads, about $171.3 million went towards cable television ads and about $62.4 million went towards Internet ads.
Flixster spent $2,100 on measured media in 2010, according to The Nielsen Company, all of which went towards Internet ads.

Warner Bros. Entertainment, Inc.
4000 Warner Boulevard
Burbank, CA 91522
(818) 954-6000
Kevin Tsujihara
President, Warner Bros. Home Entertainment Group
Michael Tritter
Senior Vice President, Interactive Marketing
(818) 954-6497

Flixster, Inc.
208 Utah Street
San Francisco, CA 94103
(415) 255-7225
Steve Polsky
President & Chief Operating Officer
(415) 255-7225
Joe Greenstein
Co-Founder & Chief Executive Officer
(415) 255-7225