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Universal Studios, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Universal City, CA, Universal Studios is an American motion picture company. A subsidiary of NBC Universal, Universal Studios is the second oldest running studio in the United States. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (818) 777-1000
Main Fax (818) 866-1402
Primary Address
100 Universal City Plaza
Universal City, CA 91608-1002
USA

Universal Studios, Inc. Contacts

Contacts (5/43)
Name Title State
Larry K. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 777-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Universal City Plaza
Universal City, CA
91608-1002
USA

Tom W. Chairman & Chief Executive Officer - Universal Parks & Resorts CA
Bill H. Senior Vice President, Strategy, Insights & Brand Management & Chief Chief Strategy Officer FL
Page T. President, International Operations FL
Maria P. Executive Vice President, Creative Advertising - Universal Pictures CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Universal Studios, Inc. ********
Universal CityWalk ****
Universal Studios Orlando ********
Universal Studios Hollywood ********

Agency Relationships


Brand Agency Service From To
********* ******* ********* **** *********** Multicultural unknown present
********* ******* ********* *** ********** Digital, Media Planning 2016 present
********* ******* ********* ********* | ***** media buying & planning 2015 present
********* ******* ********* *****&******* creative unknown present
********* ******* ********* *** ******* creative 2009 present

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DailyVista

New Biz Brief: Universal Pictures bolsters multicultural marketing team


Brand: Universal Studios, Inc., Hollywood film studio, under parent NBCUniversal

Opportunity: The studio promoted Fabian Castro to senior vice president of multicultural marketing and extended Talitha Watkins’ contract as vice president to further its multicultural marketing and outreach initiatives.

Keys to Know: Castro will lead the expanding multicultural marketing unit and will ramp up its presence on current and upcoming marketing campaigns.  The studio saw success with box office hit “Despicable Me 2,” as it earned 28% of its opening weekend grosses from Hispanics, according to the company.

Meanwhile, Watkins will continue focus on the African-American audience. She helped lead campaigns for “The Best Man Holiday” and “Ride Along.”

Universal, as part of a company-wide NBCU initiative, wants to reach a broader range of ethnic and specialty demographic groups, therefore approach the company with high ROI Hispanic, African-American and Asian-American focused efforts.

Universal Studios, Inc.
100 Universal City Plaza
Universal City, CA 91608
(818) 777-1000

Fabian Castro
Senior Vice President, Multicultural Marketing
(818) 777-1000
fabian.castro@nbcuni.com

Talitha Watkins
Vice President, Multicultural Marketing
(818) 777-1000
talitha.watkins@nbcuni.com

Scott Abraham
Senior Vice President, Creative Advertising
(818) 777-3084
scott.abraham@unistudios.com