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Dish Network | Company Profile, Marketing Contacts, Media Spend, Brands




Dish Network is primarily a holding company that handles two satellite television business units: Dish Network and EchoStar Technologies Corporation. The company, founded in 1980, has headquarters in Englewood, CO.

Main Telephone (303) 723-1000
Main Fax (303) 723-1454
Primary Address
9601 South Meridian Boulevard
Englewood, CO 80112
USA

Dish Network Contacts

Contacts (5/69)
Name Title State
Charlie E. Chairman & Chief Executive Officer CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 723-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9601 South Meridian Boulevard
Englewood, CO
80112
USA

Vivek K. Chief Technology Officer & Executive Vice President CO
Erik C. President, & Chief Operating Officer CO
Steven S. Chief Financial Officer CO
Jay R. Chief Marketing Officer CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Dish Network *********
Sling TV *

Agency Relationships


Brand Agency Service From To
**** ******* ******** **** AOR - creative 2005 present
**** ******* ******** ***** Multicultural 2004 present
**** ******* ******* *****, ***. AOR - media buying & planning 2010 present
**** ******* ******* *****, ***. AOR - media buying & planning 2010 present
**** ******* ****** *. ****, *** AOR - creative 2011 present

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WinmoEdge

Score 89 - Review Imminent: Dish Network hires new CMO amid wireless expansion


Subject: TV, print, online, digital, sponsorship, HIspanic

Company: Dish Network

Opportunity: Hired JPMorgan consumer marketing veteran Jay Roth as SVP and CMO, effective later this summer. He joins as Dish

So, agencies with deep millennial engagement and entertainment expertise should start making introductions to help Dish with this rebranding. While Dish continues to expand its Sling TV service, gains there aren't nearly enough to offset ongoing TV subscriber declines. So, look for the wireless push to come fairly quickly. 

Sellers - The bulk of Dish's budget should continue to be subscription and tune-in focused direct response. An advantage should continue for sports and Hispanic sellers, but keep in mind that they have stringent DR goals from what we've been told.

Dish's plummeting broadcast media budget is out of Havas, Chicago. As such, the bulk of programmatic dollars flow thorough Affiperf, Havas's programmatic trading desk. 

Additional Insight

Experience: Reporting to Warren Schlichting, EVP of marketing, programing and media sales since December, Roth spent the last 10 years at JPMorgan Chase, culminating as the head of consumer marketing for Chases's consumer banking and home lending organization.  He succeeds James Moorhead, who left last year to become CMO at Metromile (research here). 

TV Breakdown: During the past 12 months, almost $62 million has gone to national TV ads (see network targeting right), up from $41 million during the same period a year earlier, iSpot.tv reports.

Digital Breakdown: Dish and Sling TV runs a ton of programmatic display (more than 17,000 publishers during the past year). Desktop mostly targets news, entertainment and tech publishers, led by wunderground.com, amazon.com, weather.com, foxnews.com, yahoo.com and cnn.com.

However, only Dish is running video. The same types of sites are being targeted, such as espn.com, foxnews.com, msn.com, youtube.com and dailymotion.com, according to Moat

Dish Network
9601 South Meridian Blvd.
Englewood, CO 80112
(303) 723-1000

Jay Roth
Chief Marketing Officer (Officially begins later this summer)
(303) 723-1000

Warren Schlichting
Executive Vice President, Marketing, Programing & Media Sales
Direct Dial:  (917) 305-4429
warren.schlichting@dishnetwork.com