World Wrestling Entertainment, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Stamford, CT, World Wrestling Entertainment Inc. is an integrated media and entertainment company with a portfolio of specialized businesses that create and deliver original content to its customer base. The company markets and distributes original content under the WWE brand and is a leader in sports entertainment.
|Main Telephone||(203) 352-8600|
|Main Fax||(203) 353-2808|
World Wrestling Entertainment, Inc. ContactsContacts (5/33)
|Michelle W.||Chief Revenue & Marketing Officer||CT|
Sample of Associated Brands
|Vince M.||Chairman & Chief Executive Officer||CT|
|Stephanie M.||Chief Brand Officer||CT|
|George B.||Chief Strategy & Financial Officer||CT|
|Rajan M.||Executive Vice President & Chief Technology Officer||CT|
|World Wrestling Entertainment, Inc.||*******|
|WWE 24/7 SVOD||*|
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TV, Digital Opps: WWE moves media to MEC
Subject: broadcast, digital, radio, social media, online, mobile
Company: Winmo profile), the integrated media and entertainment company with a portfolio of specialized businesses that create and deliver original content to its customer base. The WWE is headquartered in Stamford, CT. The company estimates that it has nearly 415 million fans on its various social media accounts.
Opportunity: Moved media planning and buying to WPP’s WWE Network, the on-demand streaming channel that launched about a year ago. Therefore, now’s the time for millennial/Gen X male sellers to pin digital and offline awareness, DR and tune-in dollars.
Incumbent: Direct Partners
Media Spend: WWE spent $3.2 million on measured media through the first three quarters of 2015, even with spending in 2014, according to Kantar Media. Both years, about 80% of which went to cable TV buys. The remainder primarily supported display.
Digital Breakdown: Last year, about 75% of WWE’s display presence supported WWE Network, according to Moat. Combined, both properties ran about 450 display ads on about 4,890 publishers.
Desktop ads mostly targeteted news, entertainment and sports sites, led by telemundo.com, wrestlezone.com, variety.com, nbc.com, bravotv.com (airs WWE Divas), last.fm, lordsofpain.net, clashdaily.com, wundergruond.com, sfgate.com, cbsnews.com, weather.com and maxpreps.com.
Mobile was dominated by more news sites compared to other publisher categories, while video focused almost completely on wwe.com, pgatour.com and usatoday.com.
1241 E. Main St.
Stamford, CT 06902
Chief Revenue & Marketing Officer