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World Wrestling Entertainment, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Stamford, CT, World Wrestling Entertainment Inc. is an integrated media and entertainment company with a portfolio of specialized businesses that create and deliver original content to its customer base. The company markets and distributes original content under the WWE brand and is a leader in sports entertainment.

Main Telephone (203) 352-8600
Main Fax (203) 353-2808
Primary Address
Post Office Box 3857
Stamford, CT 06902
USA

World Wrestling Entertainment, Inc. Contacts

Contacts (5/36)
Name Title State
Michelle W. Chief Revenue & Marketing Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 352-8600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 3857
Stamford, CT
06902
USA

Greg D. President, Global Sales & Marketing CT
Vince M. Chairman & Chief Executive Officer CT
Stephanie M. Chief Brand Officer CT
George B. Chief Strategy & Financial Officer CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
World Wrestling Entertainment, Inc. *******
WWE 24/7 SVOD *

Agency Relationships


Brand Agency Service From To
***** ********* *************, ***. *** Media Buying, Media Planning 2016 present
***** ********* *************, ***. **** ********* Digital 2012 present

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DailyVista

TV, Digital Opps: WWE moves media to MEC


Subject: broadcast, digital, radio, social media, online, mobile

Company: Winmo profile), the integrated media and entertainment company with a portfolio of specialized businesses that create and deliver original content to its customer base. The WWE is headquartered in Stamford, CT. The company estimates that it has nearly 415 million fans on its various social media accounts.

Opportunity: Moved media planning and buying to WPP’s WWE Network, the on-demand streaming channel that launched about a year ago. Therefore, now’s the time for millennial/Gen X male sellers to pin digital and offline awareness, DR and tune-in dollars.

Additional Insight

Incumbent: Direct Partners

Media Spend: WWE spent $3.2 million on measured media through the first three quarters of 2015, even with spending in 2014, according to Kantar Media. Both years, about 80% of which went to cable TV buys. The remainder primarily supported display.

Digital Breakdown: Last year, about 75% of WWE’s display presence supported WWE Network, according to Moat. Combined, both properties ran about 450 display ads on about 4,890 publishers.

Desktop ads mostly targeteted news, entertainment and sports sites, led by telemundo.com, wrestlezone.com, variety.com, nbc.com, bravotv.com (airs WWE Divas), last.fm, lordsofpain.net, clashdaily.com, wundergruond.com, sfgate.com, cbsnews.com, weather.com and maxpreps.com.

Mobile was dominated by more news sites compared to other publisher categories, while video focused almost completely on wwe.com, pgatour.com and usatoday.com. 

Winmo profile)
1241 E. Main St.
Stamford, CT 06902
(203) 352-8600

Michelle Wilson 
Chief Revenue & Marketing Officer
(203) 352-8600
michelle.wilson@wwecorp.com