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BET Networks, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

BET Networks, a division of Viacom Inc., is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. BET and CENTRIC reach more than 89 million and 31 million households respectively and can be seen in the United States, Canada and the Caribbean. BET can also be seen in the United Kingdom and sub-Saharan Africa. CENTRIC is a new music and entertainment brand from BET Networks, offering programming that reflects the music, icons, cultures and lifestyles of today's trend setting, sophisticated African American and multicultural adults. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (202) 608-2000
Main Fax (202) 608-2599
Primary Address
1235 W Street, NE
Washington, DC 20018-1211

BET Networks, Inc. Contacts

Contacts (5/37)
Name Title State
Debra L. Chairman & Chief Executive Officer DC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (202) 608-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1235 W Street, NE
Washington, DC

Vicky F. Executive Vice President & Chief Marketing Officer NY
Stephen H. President, Programming NY
Louis C. President, Broadcast & Advertising Media Sales IL
Kay M. Executive Vice President & Chief Digital Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BET Networks, Inc. ******* *****

Agency Relationships

Brand Agency Service From To
*** ********, ***. ******** (******** ** ****** **** *.*.) Media Planning 2016 present
*** ********, ***. *** *********** Media Buying, Multicultural unknown present
*** ********, ***. *** *********** ****** Digital 2013 present

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BET hires chief digital officer to lead mobile, social, digital strategy

Subject: Digital, social media, mobile

Company: BET Networks, the subsidiary of Viacom provides entertainment, music, news and public affairs television programming for the African-American audience.

Opportunity: Hired Kay Madati as chief digital officer to lead teams responsible for all aspects of digital, social and mobile strategy and oversee operations, content creation, technology and product development. Readers in digital and social media should approach given’s BET’s efforts to more fully embrace viewers’ multi-screen behavior.

Additional Insight

Experience: Most recently, Madati was head of entertainment and media on Facebook's global marketing solutions team. Before Facebook, he was VP of audience experience and engagement at CNN and VP of marketing at Interactive One. At Facebook, Madati led the team that helped position the company as key strategic partner for digital and social solutions with film studios, TV networks and entertainment companies, according to Variety.

Priorities: Reporting to Debra Lee, chairman and CEO, Madati oversees BET Digital, whose platforms include, which comprises entertainment, music, culture, and news; BET Mobile, provides apps, ringtones, games and video content for wireless devices;, the online home for the Centric cable channel; and BET Video On Demand, one of the largest VOD services providing African-American content.

Keep a close eye on 24-hour entertainment and music channel Centric because it was rebranded earlier this year as the first network for African American women, with programming designed to appeal directly to them. The centerpiece of the new positioning is an exclusive co-production deal with Queen Latifah’s Flavor Unit Entertainment to produce new content for Centric. 

Target Audiences: Overall, BET’s view profile skews towards women (57%/43% female/male split) 35-to-54-years old with a median household income of $50,000.

Media Spend: BET allocated $7.2 million towards measured media last year, a 25% increase from $5.7 million in 2012. Spending skews towards local radio and cable TV buys.

BET Networks Inc.
1540 Broadway
27th Floor
New York, NY 10036 
(212) 205-3000

Kay Madati 
Executive Vice President & Chief Digital Officer
(212) 205-3000

Debra Lee
Chairman & Chief Executive Officer
(202) 608-2000