BET Networks, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
BET Networks, a division of Viacom Inc., is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. BET and CENTRIC reach more than 89 million and 31 million households respectively and can be seen in the United States, Canada and the Caribbean. BET can also be seen in the United Kingdom and sub-Saharan Africa. CENTRIC is a new music and entertainment brand from BET Networks, offering programming that reflects the music, icons, cultures and lifestyles of today's trend setting, sophisticated African American and multicultural adults. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(202) 608-2000|
|Main Fax||(202) 608-2599|
BET Networks, Inc. ContactsContacts (5/32)
|Debra L.||Chairman & Chief Executive Officer||DC|
Sample of Associated Brands
|Vicky F.||Executive Vice President & Chief Marketing Officer||NY|
|Stephen H.||President, Programming||NY|
|Kay M.||Executive Vice President & Chief Digital Officer||CA|
|Louis C.||President, Broadcast & Advertising Media Sales||IL|
|BET Networks, Inc.||*******|
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BET hires chief digital officer to lead mobile, social, digital strategy
Subject: Digital, social media, mobile
Company: BET Networks, the subsidiary of Viacom provides entertainment, music, news and public affairs television programming for the African-American audience.
Opportunity: Hired Kay Madati as chief digital officer to lead teams responsible for all aspects of digital, social and mobile strategy and oversee operations, content creation, technology and product development. Readers in digital and social media should approach given’s BET’s efforts to more fully embrace viewers’ multi-screen behavior.
Experience: Most recently, Madati was head of entertainment and media on Facebook's global marketing solutions team. Before Facebook, he was VP of audience experience and engagement at CNN and VP of marketing at Interactive One. At Facebook, Madati led the team that helped position the company as key strategic partner for digital and social solutions with film studios, TV networks and entertainment companies, according to Variety.
Priorities: Reporting to Debra Lee, chairman and CEO, Madati oversees BET Digital, whose platforms include BET.com, which comprises entertainment, music, culture, and news; BET Mobile, provides apps, ringtones, games and video content for wireless devices; Centric.tv, the online home for the Centric cable channel; and BET Video On Demand, one of the largest VOD services providing African-American content.
Keep a close eye on 24-hour entertainment and music channel Centric because it was rebranded earlier this year as the first network for African American women, with programming designed to appeal directly to them. The centerpiece of the new positioning is an exclusive co-production deal with Queen Latifah’s Flavor Unit Entertainment to produce new content for Centric.
Target Audiences: Overall, BET’s view profile skews towards women (57%/43% female/male split) 35-to-54-years old with a median household income of $50,000.
Media Spend: BET allocated $7.2 million towards measured media last year, a 25% increase from $5.7 million in 2012. Spending skews towards local radio and cable TV buys.
BET Networks Inc.
New York, NY 10036
Executive Vice President & Chief Digital Officer
Chairman & Chief Executive Officer