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CNBC, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




CNBC, which is an abbreviation for Consumer News and Business Channel, is a cable and satellite television business news channel. The company, headquartered in Englewood Cliffs, NJ, is owned and operated by NBC Universal and covers business headlines and provides live coverage of financial markets.

Main Telephone (201) 735-2622
Main Fax (201) 735-3509
Primary Address
900 Sylvan Avenue
Englewood Cliffs, NJ 07632
USA

CNBC, Inc. Contacts

Contacts (5/9)
Name Title State
Mark H. President & Chief Executive Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 735-2622
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 900 Sylvan Avenue
Englewood Cliffs, NJ
07632
USA

Thomas C. Senior Vice President, Marketing NJ
Kevin W. Senior Vice President, Research NJ
Lou T. Senior Vice President, Sales - NBC Digital NY
Jonathan M. Senior Vice President, Strategy & Operations NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
CNBC, Inc. *******

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DailyVista

CNBC reveals new Web site


The Story
Free from a five-year partnership with Microsoft Inc.’s MSN Money, cable network CNBC Inc. unveiled a redesigned Web site, according to USA Today
 
The improved site, launched Monday, features ad-supported content including live and on-demand video, charts, articles, a stock ticker and more – all on one screen.
 
The company is also offering users a subscription-based service. For $9.95 a month, subscribers can access six months of video content, and ad-free feeds of programming from the United States, Europe or Asia.
 
In June, CNBC severed ties with MSN. Under the partnership, CNBC.com was virtually non-existent, with the site redirecting to MSN Money’s portal and CNBC content marginally represented.
 
Englewood Cliffs, N.J.-based CNBC is a division of NBC Universal Inc. The network provides 24-hour programming on financial and business news and information. The network reaches about 86 million homes in the United States and Canada. 
 
The Research
CNBC’s new Web site is taking on heavy hitting challengers like Yahoo Inc.’s Yahoo Finance and CNN’s Money.com.
 
CNBC President Mark Hoffman said the site is expected to turn a profit by the end of 2007.
 
“You cannot underestimate our ability to drive our (TV) viewers to the Web,” he told USA Today. “And Web users are quick to go where they want…you see a YouTube pop up and six months later, after nobody’s heard of it, it becomes a top Web site.”
 
According to The List database, CNBC has no announced agency relationships.
 
According to Nielsen Monitor-Plus, the company spent about $5.5 million on media in 2005. The majority – about $3.4 million – was spent on national newspaper advertising. National magazine placement received about $700,000 and about $600,000 was dedicated to local newspaper ads.
 
The Direction
With Its Web site virtually dormant for five years, CNBC.com needs to reintroduce itself to its consumer base – busy financiers looking for up-to-the minute information. The company also needs to siphon traffic from rivals, which include former partner MSN Money.
 
Obviously, CNBC plans to use its television shows to direct its viewers to the Web site. However, many financially savvy investors don’t ever watch CNBC. (Indeed, some investors snub their nose at CNBC and other television investing fare.) To create the largest possible audience, CNBC will need to create a campaign that reaches beyond its television audience.
 
We suggest agencies with public relations, direct mail or other below-the-line capabilities begin making introductions to CNBC execs. Web-based campaigns such as search-engine marketing or e-mail blasts could prove very effective, so interactive firms should also take note.