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Altice USA | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Bethpage, NY, Altice USA, formally known as Cablevision Systems Corporation provides digital television, high-speed Internet, digital voice phone service and business communications services.

Main Telephone (516) 803-2300
Main Fax (516) 803-1349
Primary Address
1111 Stewart Avenue
Bethpage, NY 11714
USA

Altice USA Contacts

Contacts (5/15)
Name Title State
David D. Chief Technology Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (516) 803-2300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1111 Stewart Avenue
Bethpage, NY
11714
USA

Brian S. President & Chief Financial Officer NY
Matt L. Executive Vice President & Chief Marketing Officer NY
Paul H. Global Chief Data Officer NY
Kathy F. Senior Vice President, Marketing & Advertising NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Altice USA ******
Optimum Triple Play ********
Optimum Online *
Lightpath *

Agency Relationships


Brand Agency Service From To
****** *** *** *** Media Buying, Media Planning unknown present
******* ****** ****** AOR - creative 2012 present
******* ****** *** **** ****** Experiential 2014 present

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UPDATE: Cablevision hires Mother to handle Optimum brand's refresh


Cablevision, the fifth largest cable provider in the U.S. by subscribers, has hired New York-based independent agency.

According to the publication, Mother will be responsible for a brand campaign aimed at improving the image of Optimum's internet, digital-phone and television services.

The work, expected to break this summer, will be the first major campaign for the Optimum brand since 2005.

Cablevision works with several agencies for multicultural, public relations and other needs, but media duties are handled internally, according to
.

This review came after 22-year company veteran
, senior executive vice president of product management and marketing, took on her current role in November. She is the wife of Chief Executive Officer and President Jim Dolan.

Bethpage, N.Y.-based Cablevision primarily serves New York City, but it does have customers throughout New York, New Jersey, Connecticut and Pennsylvania. Under the
brand, Cablevision serves about 300,000 customers in Colorado, Montana, Utah and Wyoming.

Kantar Media reports that Cablevision spent $107.6  million on advertising in 2011, up from $93.5 million in 2010. The majority of these funds, about $42.3 million, went towards display ads, and another $39 million went towards spot television ads.


Cablevision Systems Corporation
1111 Stewart Ave.
Bethpage, NY 1171
(516) 803-2300

Kristin Dolan
Senior Executive Vice President, Product Management & Marketing
(516) 803-2300

James Dolan
Chief Executive Officer & President
(516) 803-1002
jdolan@cablevision.com

Kelly McAndrew
Vice President, Corporate Communications
(516) 803-2300
kmcandrew@cablevision.com

Lisa Anselmo
Director, Corporate Communications
(516) 803-2362
lanselmo@cablevision.com