Comedy Central | Company Profile, Marketing Contacts, Media Spend, Brands
Comedy Central, with headquarters in New York, NY, is a cable television channel in the United States. The channel broadcasts predominantly comedy programming, both original and syndicated. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(212) 767-8600|
|Main Fax||(212) 767-8591|
Comedy Central ContactsContacts (5/26)
|John C.||Executive Vice President & Chief Operating Officer - MTV Networks & Entertainment Group||NY|
Sample of Associated Brands
|Walter L.||Chief Marketing Officer||NY|
|Kent A.||President, Content Development & Original Programming||NY|
|David B.||Executive Vice President, Programming Strategies & Multimedia Platform Programing||NY|
|Tanya G.||Executive Vice President, Strategic Insights & Research - Entertainment Group||NY|
Who is the Executive Vice President & Chief Operating Officer - MTV Networks & Entertainment Group of Comedy Central?
Who is the marketing contact for television & radio stations in NY
What is the email of the Chief Marketing Officer of Comedy Central?
What is direct phone of the President, Content Development & Original Programming of Comedy Central?
Who is the media buying & planning agency of Comedy Central?
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Rumor: Comedy Central consolidates media planning, buying with new firm?
Subject: broadcast, digital, print, out-of-home
Company: Comedy Central, part of MTV Networks & headquartered in NYC.
Opportunity: We’ve heard that Viacom has consolidated media buying and planning for Comedy Central (possibly Spike, as well) with Minneapolis-based Fallon. We haven’t been able to confirm this 100%, but have received a few tips and wanted to pass the information along. Your approach should center on strategies for engaging “comedy natives,” Comedy Central's term for Millennial guys, who make up about 70% of viewership.
Incumbent: Havas Media Group has handled media buying for Comedy Central since 2008, according to The List.
Marketing Priorities: Comedy Central no longer views itself a TV network. Instead, it wants to be known as a brand that is available everywhere at any time because comedy is the “new sheriff in town” when it comes to reaching millennial males, EVP Walter Levitt said during the Share.Like.Buy conference.
Target Audience: Comedy Central’s audience is 65-70%% male, with an average age of 30 and average income of $59,000/year.
Media Spend: Kantar Media reports Comedy Central's measured media spend at $1.4 million for 2013. Most of this was allocated to internet display ads – $729,000.
New Decision Makers: As we just reported Lu Chekowsky will become brand creative SVP in mid-Dec (research here).
245 Hudson St.
New York, NY 10014
Senior Vice President, Brand Creative
Chief Marketing Officer
Senior Vice President, Fan Engagement/Multi-Platform Marketing