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Comedy Central | Company Profile, Marketing Contacts, Media Spend, Brands




Comedy Central, with headquarters in New York, NY, is a cable television channel in the United States. The channel broadcasts predominantly comedy programming, both original and syndicated. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 767-8600
Main Fax (212) 767-8591
Primary Address
345 Hudson Street
Ninth Floor
New York, NY 10014
USA

Comedy Central Contacts

Contacts (5/24)
Name Title State
John C. Executive Vice President & Chief Operating Officer - MTV Networks & Entertainment Group NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 767-8600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 345 Hudson Street
Ninth Floor
New York, NY
10014
USA

Walter L. Chief Marketing Officer NY
Kent A. President, Content Development & Original Programming NY
David B. Executive Vice President, Programming Strategies & Multimedia Platform Programing NY
Tanya G. Executive Vice President, Strategic Insights & Research - Entertainment Group NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Comedy Central *******

Agency Relationships


Brand Agency Service From To
****** ******* ****** *********** media buying & planning 2014 present
****** ******* *** **** creative unknown present

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Recent Discussions

Who is the Executive Vice President & Chief Operating Officer - MTV Networks & Entertainment Group of Comedy Central?

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What is the email of the Chief Marketing Officer of Comedy Central?

What is direct phone of the President, Content Development & Original Programming of Comedy Central?

Who is the media buying & planning agency of Comedy Central?

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DailyVista

Rumor: Comedy Central consolidates media planning, buying with new firm?


Subject: broadcast, digital, print, out-of-home

Company: Comedy Central, part of MTV Networks & headquartered in NYC.  

Opportunity: We’ve heard that Viacom has consolidated media buying and planning for Comedy Central (possibly Spike, as well) with Minneapolis-based Fallon. We haven’t been able to confirm this 100%, but have received a few tips and wanted to pass the information along. Your approach should center on strategies for engaging “comedy natives,” Comedy Central's term for Millennial guys, who make up about 70% of viewership. 

Additional Insight

Incumbent: Havas Media Group has handled media buying for Comedy Central since 2008, according to The List. 

Marketing Priorities: Comedy Central no longer views itself a TV network. Instead, it wants to be known as a brand that is available everywhere at any time because comedy is the “new sheriff in town” when it comes to reaching millennial males, EVP Walter Levitt said during the Share.Like.Buy conference.

Target Audience: Comedy Central’s audience is 65-70%% male, with an average age of 30 and average income of $59,000/year.   

Media Spend: Kantar Media reports Comedy Central's measured media spend at $1.4 million for 2013.  Most of this was allocated to internet display ads – $729,000. 

New Decision Makers: As we just reported Lu Chekowsky will become brand creative SVP in mid-Dec (research here).

Comedy Central 
245 Hudson St.
Ninth Floor
New York, NY 10014
(212) 767-8600

Lu Chekowsky 
Senior Vice President, Brand Creative
(212) 767-8600

Walter Levitt 
Chief Marketing Officer
(212) 676-8600
walter.levitt@comedycentral.com

Don Steele
Senior Vice President, Fan Engagement/Multi-Platform Marketing
(212) 767-8600
don.steele@comedycentral.com