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Nickelodeon | Company Profile, Marketing Contacts, Media Spend, Brands




Nickelodeon, a division of Viacom, Inc., is a multimedia brand dedicated to children's entertainment. Headquartered in New York, NY, Nickelodeon includes television programming and production in the United States and around the world, plus consumer products online, recreation, books and feature films. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 258-7500
Main Fax (212) 846-1722
Primary Address
1515 Broadway
New York, NY 10036-8901
USA

Nickelodeon Contacts

Contacts (5/54)
Name Title State
Pam K. Chief Marketing Officer & President, Consumer Products NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 258-7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1515 Broadway
New York, NY
10036-8901
USA

Cyma Z. President NY
Marva S. Executive Vice President, Public Affairs & Executive Vice President, Global Inclusion Strategy - Viacom NY
Ron G. Executive Vice President, Research & Planning NY
Jim P. Head, Sales - Nickelodeon & Viacom Media NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nick at Nite *
Nick Jr. *
Nickelodeon *******
TV Land ****
Nick.com *

Agency Relationships


Brand Agency Service From To
**** ** **** ********* | ***** AOR - media buying & planning 2014 present
**** **. ********* | ***** AOR - media buying & planning 2014 present
****.*** **** **********, ***. Digital 2007 present
*********** ************ / ** creative 1999 present
*********** ****** creative, digital 1998 present

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DailyVista

Nickelodeon moves media account following exec promotions


Subject: Digital, social media, CRM

Company: Nickelodeon, kids focused network that is owned by Viacom’s MTV Networks Kids & Family Group

Opportunity: Reportedly has hired Starcom MediaVest Group, to handle its annual $10 million media account. The assignment includes planning and buying across traditional and digital, so look for new revenue opportunities across both areas. Keep in mind that Nickelodeon has been putting more efforts behind boosting marketing ROI recently. 

Additional Insight

Incumbent: Omnicom’s Goodby, Silverstein & Partners handled Nick’s media since 2010, and also created ads for the brand. 

Recently Promoted DMs: In March, Viacom veteran Damon Burrell was promoted to SVP of consumer marketing and advertising (research here). He oversees consumer marketing, advertising, social media, CRM and data analytics for the network and planning for properties like “Teenage Mutant Ninja Turtles,” “SpongeBob SquarePants” and “Dora the Explorer.”

He reports to Pam Kaufman, president pf consumer products and CMO. She has been Nickelodeon’s CMO since 1997 and took on her expanded products president role in June.

Nickelodeon
1515 Broadway
New York, NY 10036
(212) 258-7500

Pam Kaufman
Chief Marketing Officer & President, Consumer Products
(212) 846-5930
pam.kaufman@nick.com

Damon Burrell
Senior Vice President, Consumer Marketing & Advertising
(212) 258-7500
damon.burrell@nick.com