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The New York Times Company | Company Profile, Marketing Contacts, Media Spend, Brands




The New York Times Company, headquartered in New York, NY, is a media company that includes The New York Times, the International Herald Tribune, The Boston Globe, several daily newspapers and web sites, including NYTimes.com, Boston.com and About.com. The Company operates in four business units: The New York Times Media Group, New England Media Group, Regional Media Group, and About Group.

Main Telephone (212) 556-1234
Main Fax (212) 556-3830
Primary Address
620 Eighth Avenue
New York, NY 10018
USA

The New York Times Company Contacts

Contacts (5/40)
Name Title State
Dean B. Executive Editor NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 556-1234
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 620 Eighth Avenue
New York, NY
10018
USA

Michael G. Vice Chairman NY
Arthur S. Chairman & Publisher NY
David L. Editor, The Upshot NY
Quentin H. Deputy Tech Editor NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Daily Comet *
Herald-Journal *
International Herald Tribune *
Petaluma Argus-Courier *
Star-Banner *

Agency Relationships


Brand Agency Service From To
*** *** **** ***** *** ***** ***** multicultural 2000 present
*** *** **** ***** **************** interactive unknown present
*** *** **** ***** ** ***** media buying & planning 2014 present
*** *** **** ***** ********* Digital, Media Planning 2011 present
*** *** **** ***** ******* ******** *** Design unknown present

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DailyVista

Score 17 – Future Possibility: NY Times names first consumer marketing SVP


Subject: digital, mobile, social media, content marketing, ad-tech

Company: The New York Times Company (The Times)

Opportunity: The Times has appointed Clay Fisher to the newly-created role of SVP of consumer marketing. Fisher will oversee all subscription revenues for The Time’s multiplatform products and services and will report to chief revenue officer Meredith Kopit Levien. Of Fisher’s hire, Levein said: “Clay will step in to supervise an already strong consumer marketing team and will help to accelerate subscription growth across our vast product portfolio, including The Time’s print and digital subscription business.” Fisher’s background is in integrated digital marketing, so look for work and revenue throughout the digital, martech and adtech landscapes, especially since money is moving away from TV.

Future-Possibility

Additional Insight

Experience: Fisher joins from DirecTV, where he served as VP of the digital marketing and media group. Prior to his time with DirecTV, Fisher was head of digital marketing for Travelocity. 

Media Spend: Kantar Media reports that The Times spent $45.1 million on measured media in 2014  - an 18.3% decrease from 2013. Digital spend was the highest – $35.7 million – with broadcast coming in second at only $5.4 million. iSpot reports that $1.7 million of that broadcast spend was allocated to national TV ads – most of which was spent in H1. Note that The Times has not spent any of 2015′s budget on national ads so far this year. 

Digital Breakdown: Per Moat, The Times has run 113 standard display ads on 2,637 publishers so far this year (2% mobile). Top ad destinations include nymag.com, rottentomatoes.com, slate.com, overdrive.com and salon.com. The same period in  2014 saw more creatives (267) on fewer publishers (1,566); however, ad destinations stayed roughly the same (mostly large paper, lifestyle and technology).

Agency Relationships: According to The List, ID Media handles media buying and planning. 

The New York Times Company 
620 Eighth Ave.
New York, NY 10018
(212) 556-1234

Clay Fisher 
Senior Vice President, Consumer Marketing (effective July 13)
(212) 556-1234

Rebecca Grossman-Cohen 
Executive Director, Consumer Marketing
(212) 556-1234
rgrossmancohen@nytimes.com

Meredith Kopit Levien 
Chief Revenue Officer
(212) 556-1234
meredith.levien@nytimes.com