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E.W. Scripps Company | Company Profile, Marketing Contacts, Media Spend, Brands




E. W. Scripps Company is an American-based media conglomerate, headquartered in Cincinnati, OH. The company owns and operates newspapers and television stations in markets throughout the United States.

Main Telephone (513) 977-3000
Main Fax (513) 977-3721
Primary Address
312 Walnut Street
Suite 2800
Cincinnati, OH 45202
USA

E.W. Scripps Company Contacts

Contacts (5/7)
Name Title State
Adam S. Chief Digital Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (513) 977-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 312 Walnut Street
Suite 2800
Cincinnati, OH
45202
USA

Rich B. President & Chief Executive Officer OH
Brian L. Senior Vice President - Television Division OH
Michael O. Vice President, Sales - Television Division OH
Jessica R. Vice President, Marketing OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Abilene Reporter-News *
Anderson Independent-Mail *
Birmingham Post-Herald *****
Corpus Christi Caller-Times *
Daily Camera *

Agency Relationships


Brand Agency Service From To
*. *. ******* ******* ********* public relations 2004 present
*. *. ******* ******* ***** ***** media buying & planning 2007 present

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Media co. E.W. Scripps adds TV Marketing VP


The Story
Media conglomerate The E.W. Scripps Company has appointed Jessica Rappaport as vice president of marketing for its television division, Cincinnati’s Business Courier reports.
 
Rappaport, a brand management executive with experience in social media and broadcast television, comes to the company from El Segundo, Calif.-based Hollywood Branded, Inc., where she led the entertainment marketing agency’s social media strategy.
 
Previously, the new hire served as VP of direct marketing for The Broadcast Team in Ormond Beach, Fla., developing marketing programs for the broadcast industry.
 
She also spent five years directing brand management, marketing and promotional strategy for four Hearst-owned television properties in California.
 
Cincinnati-based The E.W. Scripps Company is a 132-year-old media conglomerate with interests in television stations, newspaper publishing, licensing and syndication. The company currently runs daily and community newspapers in 14 markets and 10 broadcast television stations.
 
E.W Scripps also operates Scripps Howard News Service and United Media, the worldwide syndication home of Dilbert, Marmaduke and 150 other characters.
 
The Research
In her new capacity, Rappaport will work closely with E.W. Scripps’ station leaders to develop strategies that can strengthen current advertising relationships, while engaging new content consumers.
 
“In addition to possessing years of branding, Web development and television marketing experience, Jessica has fully immersed herself in social media marketing,” Brian Lawlor, senior VP of the Scripps television division, stated in a release. “We created this position as part of an enhanced commitment to ratings leadership in all of our markets, and Jessica has the perfect mix of skills to take us where we want to go.”
 
He added that Rappaport’s efforts will be vital in exposing new consumers and advertisers to the company’s products across multiple platforms.
 
She comes on board one month after E.W. Scripps reported consolidated revenues in the fourth quarter of $220 million, an increase of 12.1 percent from the same period last year.
 
“A rebound in most TV advertising categories, accentuated by an exceptionally strong political advertising season, resulted in a strong end of the year for the company,” President and Chief Executive Officer Rich Boehne said on the record. “Newspaper ad revenues were still below the prior year, but the year-over-year decline continued to shrink compared with prior quarters.”
 
He continued that the company is working during this challenging economic period to retool its business for sustainable cash flow growth in the future.
 
“We are well down the path of reorganizing our newspaper division to lower overall expenses and deliver outstanding content and improved revenue performance across multiple platforms,”  Boehne said in a statement. “In the TV division, we have retrained nearly the entire news division to deliver more and better news content to larger and more valuable audiences on all screens.”
 
Cincinnati-based Media Storm has assisted with its media since 2007, according to The List database.
 
The Nielsen Company reported that E.W. Scripps spent almost $2 million on advertising in 2009. About $670,000 went towards national magazine ads, about $540,000 went towards Internet ads and about $240,000 went towards spot radio ads.