iHeartMedia | Company Profile, Marketing Contacts, Media Spend, Brands
iHeartMedia, formally known as Clear Channel Communications, Inc., is a media conglomerate that specializes in radio broadcasting, concert promotion and hosting, and fixed advertising. The company is the largest owner of full-power AM, FM, and shortwave radio stations. Clear Channel Communications operates multiple radio channels on XM Satellite Radio, and is also the largest pure-play radio station owner and operator.
|Main Telephone||(210) 822-2828|
|Main Fax||(210) 822-2299|
iHeartMedia ContactsContacts (5/103)
|Randall M.||Chairman- Live Nation||TX|
Sample of Associated Brands
|Richard B.||President, Chief Financial & Operating Officer||TX|
|William E.||President & Chief Executive Officer - International Division||TX|
|Wendy G.||Executive Vice President & Chief Communications Officer||TX|
|Michele L.||President- Business Development & Partnerships||TX|
|Clear Channel Digital||***|
Who is the Chairman- Live Nation of iHeartMedia?
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Score 64: On the Brink – IHeartMedia creates CMO role post-rebrand
Subject: digital, mobile, social media, online
Company: iHeartMedia, the radio, streaming music and outdoor ad company that operated as Clear Channel Media until Sept. 2014.
Opportunity: The company has created the role of EVP and CMO after rebranding itself last month. Look for a number of digital, social media and online opps as the company begins its rebrand and branches out into content other than just music and talk radio.
Experience: Gayle Troberman has been named as iHeartMedia’s EVP and CMO, both newly created roles within the company that was formerly known as Clear Channel Media. Troberman is the former chief marketing and ideas officer for IPG Mediabrands and also served as chief creative officer as Microsoft during her 16-year tenure with the company. Troberman also served as a consultant for Clear Channel during the company’s rebrand efforts.
Rebrand: Last month, Clear Channel announced it would rebrand itself as “iHeartMedia” in an effort to highlight the company’s success as a multi-platform media company. It’s a move that spotlights the company’s digital capabilities, since “iHeartMedia” is the name of the company’s popular app, which has 50 million registered users. And while the focus will remain on music and talk radio, there will also be an attempt to branch out into other types of content as well.
Clear Channel Outdoor Holdings, Inc. will retain the Clear Channel brand in the out-of-home industry.
Sustained Struggles: The company, which was taken private in 2008, reported $607 million in losses last year on $6.2 billion in sales.
Target Customers: The name change would indicate that the company’s target demographic is Millennials, who are more likely to have constant access to digital and mobile platforms. The rebrand may hope to leave the radio of the 20th century behind in favor of the digital age that is the 21st century.
Competitors: The radio station owner faces tough competition from Pandora, Spotify, satellite radio and podcasts (e.g. Howard Stern and NPR).
Media Spend: According to Kantar Media, the company spent $62.6 million on measured media in 2013. Half ($31.4 million) was allocated to radio, while out-of-home, broadcast and print spend totaled $28.9 million. Interestingly, only $1.9 million was dedicated to digital spend, a number which should increase over the next year.
200 E. Basse Rd.
San Antonio, TX 78209
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Director, Marketing & Promotions
Advertising & Marketing Consultant