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Yahoo! Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Sunnyvale, CA, Yahoo! Inc. offers internet services on a global scale. The website is an online network of integrated services, including a web portal and search engine, that allows people to communicate with each other and access, share, and create information. The site also includes email accounts, news and weather updates, advertising and online mapping.

Main Telephone (408) 349-3300
Main Fax (408) 349-3301
Primary Address
701 First Avenue
Sunnyvale, CA 94089
USA

Yahoo! Inc. Contacts

Contacts (5/58)
Name Title State
Marissa M. Chief Executive Officer & President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 349-3300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 701 First Avenue
Sunnyvale, CA
94089
USA

Ken G. Chief Financial Officer & Vice President, Finance & Administration CA
David F. Co-Founder & Chief Yahoo CA
Joe Z. Editor-in-Chief & Executive Creative Officer - Yahoo Fashion CA
Martha N. Global Editor-in-Chief & Head, Media NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Yahoo! Inc. ********
SBC Yahoo *
All-New Yahoo! Messenger *
Yahoo! Search ****
Yahoo! Personals *

Agency Relationships


Brand Agency Service From To
"**'* *!**" ****** ********** campaign, advertising, print, creative 2009 present
*****! ***. **********, ***. enterprise portals, interactive 2002 present
*****! ***. *** ******* ****** public relations 2007 present
*****! ***. **** **************, * ****** ******* ******* AOR - consumer public relations 2009 present
*****! ***. ********* | ***** media buying & planning 2010 present

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DailyVista

Yahoo to launch large brand campaign, could return to TV ads


Subject: Branding, TV, digital, online

Company: Yahoo! 

Opportunity: Q2).

Additional Insight

Media Spending: Yahoo's media spend nearly doubled from 2012 to 2013, rising to $49.6 million from $27 million.  Most of Yahoo's ad spend is on digital, with a small percentage being spent on network TV. 

Agency Relationships: Goody, Silverstein & Partners is lead creative, digital and strategic planning. 

Sustained Struggles: Like AOL, Yahoo was once a widely recognized brand and one of the most visited sites on the Internet, but it has failed to to keep up with consumers’ move to next generation rivals like Facebook and Google. Since 2008, Yahoo’s annual revenue has fallen almost 40% from a peak of $7.2 billion to an expected $4.5 billion this year, and it has now experienced seven straight periods without growth in display ads.

 In fact, we learned from Alibaba’s IPO documents that Yahoo’s stake in the e-commerce company is worth almost as much as Yahoo’s entire US market value (Yahoo's market value is almost $39 billion. Its investment in Alibaba is worth about $37 billion, according to Fortune).

Since Mayer’s arrival, Yahoo has has been trying to leave its search engine identity in the past and look to a future as a premier digital content and services provider. For example, earlier this year, Yahoo bought Flurry, a startup specializing in analyzing and making money from mobile applications.  Flurry works with developers and marketers to “optimize the mobile experience though better apps and more personalized ads.”  This was Yahoo’s largest purchase since it acquired Tumblr in 2012. 

Yahoo 
701 First Avenue
Sunnyvale, CA 94089
(408) 349-3300

Marissa Mayer 
Chief Executive Officer & President
(408) 349-3300
mmayer@yahoo-inc.com

Kathy Savitt 
Chief Marketing Officer
(408) 349-3300