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MTV Networks | Company Profile, Marketing Contacts, Media Spend, Brands




A division of media conglomerate Viacom and headquartered in New York, NY, MTV provides entertainment for music fans in their teens and twenties. Along with the flagship MTV network, the company also operates specialty channels including VH1, Nickelodeon, and TV Land, which feature original programming, movies, and more. The network's programming is available throughout the Americas, Europe, and Asia. MTV also operates several internet properties to coincide with its programming, as well as independent ventures.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 258-8000
Main Fax (212) 258-8100
Primary Address
1515 Broadway
New York, NY 10036
USA

MTV Networks Contacts

Contacts (5/77)
Name Title State
Stephen F. President - MTV Networks NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 258-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1515 Broadway
New York, NY
10036
USA

Chris M. President - MTV, VH1 & Logo Networks NY
Niels S. Chief Marketing Officer NY
Kevin K. President NY
Jacqueline P. Executive Vice President, Marketing & Creative NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Country Music Television (CMT) ******
Spike TV ******
MTV *******
VH1 *******
MTV2 *****

Agency Relationships


Brand Agency Service From To
****** ******* ****** *********** media buying & planning 2014 present
******* ***** ********** (***) ***** ***** media buying & planning 2012 present
******* ***** ********** (***) ***** ***** media buying & planning unknown present
**** ***** ***** media buying & planning 2011 present
**** ***** ***** AOR - media buying & planning unknown present

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WinmoEdge

Accounts on the move recap for the week of May 9


Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site. 

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.

Santa Barbara Tourism (Santa Barbara, CA)

New Agency: Cutwater

Scope of Work: Media, Creative

Additional Insight: In addition to media and creative, Cutwater will work on a refresh of the brand's positioning and creative platform. Campaigns are expected to run across print, digital and marketing communications platforms and are expected to break in fall 2016. Not much else is known about the direction strategy will take, but sellers within driving distance should be get on the organization's radar to secure fall revenue, especially digital and social. .

 

Chase (New York)

New Agency: VaynerMedia

Scope of Work: Social Media

Additional Insight: Not much is known about the nature of the relationship, including whether or not Vayner will have AOR status. This shift follows the appointment of Droga5 as creative AOR for the Payment Business, including the .

 

The V Foundation for Cancer Research (Cary, NC)

New Agency: Solve

Scope of Work: Creative 

Additional Insight: The new agency will handle brand positioning, target audience definition, connection strategy and messaging across traditional, experiential and digital channels. It looks like national TV spend is on the rise, according . 

 

EVINE Live (Eden Prairie, MN)

New Agency: Alison Brod Public Relations

Scope of Work: PR, Influencer AOR

Additional Insight: In this role, ABPR will work with the EVINE team to create PR and marketing campaigns designed to raise awareness for all of the company's brands across all categories. This appointment comes as EVINE continues to target a larger audience across TV, online and mobile channels. In March, Interim CEO Bob Rosenblatt said the company was looking to make “the right investments” in marketing and customer acquisition.  He also said the company is aware of the importance of utilizing marketing as an important component in strategy and, as such, is an area of focus for 2016. . 

 

Answer Financial (Encino, CA)

New Agency: JMPR

Scope of Work: PR

Additional Insight: In this role, JMPR will work with Answer's marketing and communications team to develop and implement a strategic PR program to raise awareness of the insurance and telematics solutions. The agency hire comes just over a year after Darren Howard took over as CMO for the insurance provider (more .

 

Mastercard (Purchase, NY)

New Agency: Consolidated with McCann XBC

Incumbent: R/GA had been Mastercard's digital shop since 2009, while Vayner Media handled social media. 

Scope of Work: Digital, Social Media

Additional Insight: The move further solidifies Mastercard's relationship with IPG's McCann, which created XBC isn 2012 in order to collaborate with other IPG agencies on the Mastercard business. Sellers should keep in mind that last fall, Mastercard CMO Raja Rajamannar said he expects digital spend to “significantly” outpace traditional media spend at the company. He told Ad Exchanger: “We're a digital product, so changes in the digital space have a profound impact on our product itself. On the other hand, we also use the opportunity of the highly connected consumer as a marketing opportunity. Today, the purchase funnel is completely reversed. It's not linear at all.” .

 

El Pollo Loco (Costa Mesa, CA)

Opportunity: Plans on shifting media this year and running more radio and digital.

Scope of Work: Media, Radio, Digital

Additional Insight: During the Q1 earnings call, El Pollo Loco CEO Steve Sather elaborated a little on the company's upcoming marketing plans. The chain will engage in more local store marketing efforts and has added some external signage. As a part of this shift, dollars will also be moving away from TV, allowing in-store trial events and direct mail to increase. The company's marketing calendar is going to better educate the consumer. To that end, the company is looking to focus media on its current menu versus promoting LTOs. .

 

Motorola Mobility (Libertyville, IL)

Opportunity: Droga5 ended its relationship with Motorola 

Scope of Work: Creative

Additional Insight: The agency won the business back in 2012 and has created a wide range of work for the mobile company since then. However, after four years together, Droga5 decided it was time to cut ties. Droga5 will not be creating any additional campaigns, as to make this a clean breakup, but the two are currently finishing up some final production work before the agency splits for good. Its not clear as to why the agency decided to leave, but .

 

Splenda (Caramel, IN)

New Agency: JWT Canada

Incumbent: BBDO 

Scope of Work: Creative AOR, North America

Additional Insight: The new AOR will take over its duties beginning June 1. This shift comes only a year after Heartland purchased Splenda from Johnson & Johnson back in August. The brand has plans for a new product to launch some time in Q4, so expect to see the agency's first work here. The product and campaign will roll out in the US before Canada. Now under new ownership and with a new AOR, look for the brand to sweeten things up. Therefore, sellers should reach out now while the brand is still in its planning phases before the upcoming launch. . 

 

Pizza Hut (Plano, TX)

New Agency: Droga5

Incumbent: Deutsch LA 

Scope of Work: Creative

Additional Insight: The split with Deutsch, according to a statement in AdAge, was due to creative differences. This doesn't come as a huge surprise however, seeing as the company.