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MTV Networks | Company Profile, Marketing Contacts, Media Spend, Brands




A division of media conglomerate Viacom and headquartered in New York, NY, MTV provides entertainment for music fans in their teens and twenties. Along with the flagship MTV network, the company also operates specialty channels including VH1, Nickelodeon, and TV Land, which feature original programming, movies, and more. The network's programming is available throughout the Americas, Europe, and Asia. MTV also operates several internet properties to coincide with its programming, as well as independent ventures.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 258-8000
Main Fax (212) 258-8100
Primary Address
1515 Broadway
New York, NY 10036
USA

MTV Networks Contacts

Contacts (5/70)
Name Title State
Stephen F. President - MTV Networks NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 258-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1515 Broadway
New York, NY
10036
USA

Colleen F. Executive Vice President & Chief Research Officer - Viacom Media Networks NY
Kevin K. President - Spike Television NY
Jacqueline P. Executive Vice President, Marketing & Creative NY
Frank T. Executive Vice President, Brand Marketing & Creative NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Country Music Television (CMT) ******
Spike TV ******
MTV *******
VH1 ******
MTV2 **

Agency Relationships


Brand Agency Service From To
****** ******* ****** *********** media buying & planning 2014 present
******* ***** ********** (***) ***** ***** media buying & planning 2012 present
******* ***** ********** (***) ***** ***** media buying & planning unknown present
**** ***** ***** media buying & planning 2011 present
**** ***** ***** AOR - media buying & planning unknown present

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DailyVista

Rumor: MTV moves media account?


 Subject: TV, online, digital

Company: Viacom Media Networks (formerly known as MTV Networks), the division of Viacom that oversees networks like MTV, VH1, CMT, Logo and Comedy Central 

Opportunity: We hear that MTV has shifted media planning and buying from Moat data, music, entertainment, games and lifestyle sellers should have the advantage. 

Additional Insight

Incumbent: It appears that Media Storm is still the media lead on CMT and Logo.

Another Recent Shift: Viacom sibling Nickelodeon also recently moved media planning and buying to here). 

Consolidation: These changes at Viacom come as it realigns sales, marketing, creative and support functions to boost efficiencies and better capitalize on digital viewership trends. As a result, Viacom’s cable network restructure has been reduced from three to two operating units. Comedy Central is being grouped with MTV, Logo and VH1, while CMT and TV Land is now alongside Nickelodeon. From the restructuring, Viacom expects to save about $350 million annually, including about $175 million this year.

The realignment comes as Viacom struggles with weaker ratings, particularly at MTV and Comedy Central, and falling ad revenue, primarily because its millennial heavy audience is moving to online/mobiles alternatives and away from reality programming.

Viacom Media Networks
1515 Broadway 
New York, NY 10036
(212) 258-8000

Tina Exarhos
Executive Vice President, Marketing & Multiplaform Creative – MTV, MTV2, mtvU & mtv.com
Direct Dial:(212) 258-8727
tina.exarhos@mtvstaff.com

Rachel Baumgarten
Senior Vice President, Integrated Marketing
Direct Dial:(212) 846-6564
rachel.baumgarten@viacom.com