Sony Computer Entertainment America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Sony Computer Entertainment America Inc., based in Foster City, CA, markets the PlayStation family of products. The company also develops, publishes, markets and distributes software for PlayStation consoles and entertainment systems for the North American market. The division serves as regional headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(650) 655-8000|
|Main Fax||(650) 655-8001|
Sony Computer Entertainment America, Inc. ContactsContacts (5/17)
|Jim B.||Senior Vice President, Finance & Chief Financial Officer||CA|
Sample of Associated Brands
|Phil R.||Senior Vice President, Business Development & Public Relations||CA|
|Eric L.||Senior Vice President, Marketing & Head, PlayStation Network||CA|
|John K.||Vice President, Marketing - Handhelds & Home Consoles||CA|
|Louis F.||Senior Director, Strategic Business Development - Playstation||CA|
|Sony Computer Entertainment America, Inc.||*|
|***********||********||Media Buying, Media Planning||2016||present|
|***********||***** ********* *******||creative||2011||present|
|***********||****** ***********, ***.||multicultural||unknown||present|
Who is the Senior Vice President, Finance & Chief Financial Officer of Sony Computer Entertainment America, Inc.?
Who is the marketing contact for electronic gaming systems in CA
What is the email of the Senior Vice President, Business Development & Public Relations of Sony Computer Entertainment America, Inc.?
What is direct phone of the Senior Vice President, Marketing & Head, PlayStation Network of Sony Computer Entertainment America, Inc.?
Who is the Media Buying, Media Planning agency of Sony Computer Entertainment America, Inc.?
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2016 Opps: Play Station Vue names VB+P for next campaign
Subject: TV, digital, social media, online
Company: Sony Computer Entertainment
Opportunity: Named VB+P as creative partner for 2016 campaigns after an internal review. SVP and head of PlayStation Network America Eric Lempel declined to give too many specifics about the upcoming campaign, but did say that PlayStation Vue is “exploring all forms of media.” Therefore, sellers across multiple channels should reach out now to secure these 2016 dollars, especially if you have a platform that will get the attention of consumers who are inundated with information about how to consume TV on a daily basis. The focus here is most likely on brand differentiation, so look for Millennial and digital opps to be prevalent.
Interpublic's UM, NYC is handling media planning and buying for Vue.
Incumbent: Johannes Leonardo. Note that PlayStation does not have an AOR, opting instead to hire agencies on a project-by-project basis.
Competitors: Competitors include traditional pay-TV, cable and satellite providers and other streaming services, such as Netflix, Hulu and Amazon Instant Prime.
National TV Spend: According to iSpot, PlayStation has spent $1.9 million on national TV ads for Vue this year. This includes two ads that have ran in August and September on channels such as Cartoon Network, Fox Sports 1 and FX.
919 East Hillsdale Blvd.
Foster City, CA 94404
Vice President & Head – Playstation Vue
Partner, Integrated Investment – UM, NY
Manager, Portfolio Management – Sony Corporate, Sony Entertainment Network & Sony Music – UM, NY