Back to All Companies

Sony Computer Entertainment America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Sony Computer Entertainment America Inc., based in Foster City, CA, markets the PlayStation family of products. The company also develops, publishes, markets and distributes software for PlayStation consoles and entertainment systems for the North American market. The division serves as regional headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (650) 655-8000
Main Fax (650) 655-8001
Primary Address
919 East Hillsdale Boulevard
Foster City, CA 94404
USA

Sony Computer Entertainment America, Inc. Contacts

Contacts (5/18)
Name Title State
Jim B. Senior Vice President, Finance & Chief Financial Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 655-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 919 East Hillsdale Boulevard
Foster City, CA
94404
USA

Phil R. Senior Vice President, Business Development & Public Relations CA
Eric L. Senior Vice President, Marketing & Head, PlayStation Network CA
John K. Vice President, Marketing - Handhelds & Home Consoles CA
Louis F. Senior Director, Strategic Business Development - Playstation CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
PlayStation *******
PlayStation 2 *
Sony Computer Entertainment America, Inc. *
SEGA *
Playstation 3 *******

Agency Relationships


Brand Agency Service From To
*********** ******** Media Buying, Media Planning 2016 present
*********** *** creative 2013 present
*********** ***** ********* ******* creative 2011 present
*********** ****** ***********, ***. multicultural unknown present
*********** *******, ***. interactive unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Senior Vice President, Finance & Chief Financial Officer of Sony Computer Entertainment America, Inc.?

Who is the marketing contact for electronic gaming systems in CA

What is the email of the Senior Vice President, Business Development & Public Relations of Sony Computer Entertainment America, Inc.?

What is direct phone of the Senior Vice President, Marketing & Head, PlayStation Network of Sony Computer Entertainment America, Inc.?

Who is the Media Buying, Media Planning agency of Sony Computer Entertainment America, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

2016 Opps: Play Station Vue names VB+P for next campaign


Subject: TV, digital, social media, online

Company: Sony Computer Entertainment

Opportunity: Named VB+P as creative partner for 2016 campaigns after an internal review. SVP and head of PlayStation Network America Eric Lempel declined to give too many specifics about the upcoming campaign, but did say that PlayStation Vue is “exploring all forms of media.” Therefore, sellers across multiple channels should reach out now to secure these 2016 dollars, especially if you have a platform that will get the attention of consumers who are inundated with information about how to consume TV on a daily basis. The focus here is most likely on brand differentiation, so look for Millennial and digital opps to be prevalent. 

Interpublic's UM, NYC is handling media planning and buying for Vue. 

Additional Information

Incumbent:  Johannes Leonardo. Note that PlayStation does not have an AOR, opting instead to hire agencies on a project-by-project basis. 

Competitors: Competitors include traditional pay-TV, cable and satellite providers and other streaming services, such as Netflix, Hulu and Amazon Instant Prime.

National TV Spend: According to iSpot, PlayStation has spent $1.9 million on national TV ads for Vue this year. This includes two ads that have ran in August and September on channels such as Cartoon Network, Fox Sports 1 and FX.

Playstation Vue
919 East Hillsdale Blvd.
Foster City, CA 94404 
(650) 655-8000

Dwayne Benefield
Vice President & Head – Playstation Vue
(650) 655-8000
dwayne.benefield@am.sony.com

Sarah Brasell
Partner, Integrated Investment – UM, NY
(212) 883-4700
sarah.brasell@umww.com

Peter Friedland
Manager, Portfolio Management – Sony Corporate, Sony Entertainment Network & Sony Music – UM, NY
(212) 883-4700
peter.friedland@umww.com