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Global Gillette | Company Profile, Marketing Contacts, Media Spend, Brands




Gillette is the world's number one supplier of shaving products. In addition to razors, foams, and gels the company manufactures batteries and oral care products under names such as Oral-B. Gillette's products are marketed in the Americas, Europe, Middle East, Africa, and Asia. The company was acquired by The Procter & Gamble Company in 2005. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (617) 463-3000
Main Fax (617) 421-7874
Primary Address
One Gillette Park
Boston, MA 02127
USA

Global Gillette Contacts

Contacts (5/10)
Name Title State
Kara B. Associate Director, Communications MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 463-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Gillette Park
Boston, MA
02127
USA

Greg V. Director, Global Sports Marketing - Gillette MA
Francesco T. Global Director, Marketing MA
Anne B. Brand Manager - Gillette North America MA
Ashley E. Brand Manager - Venus New Products MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Braun ******
Gillette Mach3 *******
Gillette Venus *******
Global Gillette *******
Gillette Complete Skincare *

Agency Relationships


Brand Agency Service From To
***** ******* ********* media buying unknown present
***** ********* | ***** media buying unknown present
***** ***** media planning unknown present
******** * ** * **** ***** AOR - creative 2013 present
******** * ** * ******* ********* media buying unknown present

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DailyVista

Gillette selects Ketchum as global, N.A. external AOR


 
Omnicom’s sister agency and 20-year incumbent Porter Novelli, also headquartered in New York, had handled he account.
 
"We believe that the depth and breadth of Ketchum's global expertise, combined with an innovative creative and client engagement model, will help accelerate the growth of the brand and set new standards of excellence in the industry,” Damon Jones, director of global external relations for P&G Shave Care, said in a statement. “Porter Novelli remains a valued and trusted partner and will continue to support Gillette's Regional Business Units and other P&G brands in multiple countries around the world.”
 
The agency will work closely with Omnicom creative shop BBDO, which serves as the lead agency on the Gillette brand, adhering to P&G's brand agency leader structure.
 
Within this structure, social-media duties for Gillette are handled by its public relations firm in the U.S. Ketchum will lead global PR strategy and execution in North America.
 
Serena De Morgan, Ketchum partner and global client director for P&G, will serve as the lead on the account. She is based in the UK.
 
Porter Novelli will continue to work with the company in China, Latin America and various European locations.
 
According to the Nielsen Company, P&G spent $2.4 billion on advertising in 2010. About $1 billion went towards cable television ads, about $450.4 million went towards national magazine ads and about $431.9 million went towards network television ads.

The Procter & Gamble Company
One Procter & Gamble Plaza
Cincinnati, OH 4520
(513) 983-1100
 
Damon Jones
Global Communications Director, Male Grooming
(617) 463-5300
 
James Moorhead
Associate Marketing Director – Gillette
(513) 983-1100
 
Marc Pritchard
Global Chief Marketing & Branding Officer
(513) 983-1100