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LG Electronics U.S.A., Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a global consumer electronics and mobile communications company. The company sells a wide range of digital display and digital media products, digital appliances and mobile phones. The company makes and markets consumer electronics under the Zenith brand name, which it owns.

Main Telephone (201) 816-2000
Main Fax (201) 816-0636
Primary Address
1000 Sylvan Avenue
Englewood Cliffs, NJ 07632

LG Electronics U.S.A., Inc. Contacts

Contacts (5/30)
Name Title State
Jong-Seok P. Chief Executive Officer NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (201) 816-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Sylvan Avenue
Englewood Cliffs, NJ

John T. Vice President, Public Affairs NJ
David V. Vice President, Marketing - Consumer Electronics & Home Appliances NJ
Michelle F. Head, Marketing - Home Electronics NJ
Christopher R. Director, Digital Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
LG Electronics U.S.A., Inc. ********
LG Mobile Phones *******
LG Appliances ******
LG Televisions ******
LG G6 *******

Agency Relationships

Brand Agency Service From To
** ********** ******* *****, ***. Media Planning, Social 2016 present
** *********** *.*.*., ***. *&* creative 2002 present
** *********** *.*.*., ***. ********* ************* Sponsorship unknown present
** *********** *.*.*., ***. ******* *****, ***. Media Buying, Media Planning, Social 2016 present
** *********** *.*.*., ***. *****, ***. Digital unknown present

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Q4 Media Opps: LG Electronics jumps in US laptop market

Subject: TV, digital, in-store, social media

Company: LG Electronics

Opportunity: LG has launched a line of premium and lightweight Windows 10 laptops: the LG gram series. “We recognize this is an extremely competitive category, and are confident consumers will respond well to this product that combines powerful performance with lightweight design.” LG Electronics USA VP of marketing David VanderWaal said in a statement. LG is currently known for its TVs, electrical appliances and mobile phones, so in order to differentiate itself, there should be a big marketing push behind the new laptops.  According to The List, WPP’s Mindshare handles media buying and planning for LG.

Additional Insight

New Product Launch: The company is also planning to launch a new smartphone next month (more here).

Media Spend: According to Kantar Media, LG spent $38.9 million on measured media in 2014 – down 0.2% from 2013. The majority of this – $25.3 million – was allocated to cable and network TV. The remainder went to print ($4.5 million) and digital ($1.1 million).

TV Breakdown: According to, LG has spent $54.8 million on national TV spots since January ($45.5 million on LB Mobile and $9.3 million on LG Televisions). This is a significant increase from the same period in 2014, when $26.5 million was spent ($12.9 million on LG Appliances and $13.6 million on LG Mobile). 

Digital Breakdown: Since January, LG has run 542 standard display ads on 4,309 publishers (4% mobile), according to Moat. Top ad destinations include:,,, and For the same period 2014, 394 creatives were run on 4,155 publishers (16% mobile). 

For 2015, most ads have been run since May on arts & entertainment, technology & computing and news websites. 

Agency Relationships: The List reports that iCrossing is LG’s digital AOR. 

LG Electronics 
1000 Sylvan Ave.
Englewood Cliffs, NJ 07632
(201) 816-2000

Garry Wicka 
Senior Director, Marketing
(201) 816-2000