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LG Electronics U.S.A., Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a global consumer electronics and mobile communications company. The company sells a wide range of digital display and digital media products, digital appliances and mobile phones. The company makes and markets consumer electronics under the Zenith brand name, which it owns.

Main Telephone (201) 816-2000
Main Fax (201) 816-0636
Primary Address
1000 Sylvan Avenue
Englewood Cliffs, NJ 07632
USA

LG Electronics U.S.A., Inc. Contacts

Contacts (5/30)
Name Title State
Jong-Seok P. Chief Executive Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 816-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Sylvan Avenue
Englewood Cliffs, NJ
07632
USA

John T. Vice President, Public Affairs NJ
David V. Vice President, Marketing - Consumer Electronics & Home Appliances NJ
Michelle F. Head, Marketing - Home Electronics NJ
Christopher R. Director, Digital Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
LG Electronics U.S.A., Inc. ********
LG Mobile Phones ****
LG Appliances ******
LG Televisions *****
LG G6 *

Agency Relationships


Brand Agency Service From To
** ********** ******* *****, ***. Media Planning, Social 2016 present
** *********** *.*.*., ***. *&* creative 2002 present
** *********** *.*.*., ***. ****** ****** ********* AOR - public relations 2004 present
** *********** *.*.*., ***. *&* creative 2007 present
** *********** *.*.*., ***. *** / *********** & ***********, ***. creative unknown present

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WinmoEdge

Rumor - LG moves media amid ad hike?


Subject: TV, print, outdoor, radio, digital, online, video

Company: Winmo profile), consumer electronics maker with US headquarters in Englewood, Cliffs, NJ

Opportunity: We’ve confirmed that WPP's Horizon shortly. We haven’t been able to confirm the latter 100% yet, but we’ll keep you posted as we learn more.

Therefore, since it’s likely LG is moving to Horizon’s NY office, sellers should start making introductions now to be notified when the shop officially takes over and new staff transitions to the account. 

Focus your pitch on traditional and digital ad dollars tied to upcoming mobile product launches and campaigns. LG is taking on Apple Samsung, HTC and Xiaomi to become a top mobile brand, so ad dollars should continue rising.

Also, ads touting the G5 launch campaign (more info below) as a guide for your approach. However, look for fall ads to target mass consumers more than tech audiences.

Agencies - note that Omnicom’s BBDO Energy already just picked up G5 marketing duties in February

Additional Insight

Media Spend: LG spent $19.4 million on measured media, down 47% from $36.5 million in 2014, according to Kantar Media. Last year, more than half of LG’s ad budget supported broadcast. The remainder mostly went to magazines, out-of-home (OOH), radio and display.

TV Breakdown: Since the new campaign broke March 25, $31.9 million has gone to national TV ads (see targeting right), according to iSpot.tv. For comparison, national TV only received $6.9 million in support during the same period last year.

Digital Breakdown: G5 specific display ads started running at the end of February primarily on tech and news publishers, Moat reports. Top targeted sites include macrumors.com, digitaltrends.com, techradar.com, techcrunch.com, pcmag.com, engadget.com, cnet.com and gizmodo.com.

Winmo profile)
1000 Sylvan Ave.
Englewood Cliffs, NJ 07632 
(201) 816-2000

David VanderWaal
Vice President Marketing, Consumer Electronics & Home Appliances
(201) 816-2000
david.vanderwaal@lge.com

Jennie Morel
Brand Manager - LG Mobile
(201) 816-2000
jennie.morel@lge.com