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Panasonic Corporation of America | Company Profile, Marketing Contacts, Media Spend, Brands




Panasonic Corporation of America handles North American operations for parent company Matsushita Electric. The company manufactures and distributes consumer, commercial, and industrial electronics. Panasonic Corporation of America is based in Secaucus, NJ, and its products are sold through retail and online operations throughout the U.S. and Canada. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (201) 348-7000
Main Fax (201) 392-6496
Primary Address
Two Riverfront Plaza
11th Floor
Newark, NJ 07102
USA

Panasonic Corporation of America Contacts

Contacts (5/28)
Name Title State
Dan S. President, Pesna -Panasonic Eco Solutions North America NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 348-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Two Riverfront Plaza
11th Floor
Newark, NJ
07102
USA

Joseph T. Chief Executive Officer NJ
Ken J. President & Chief Information Officer NJ
Julie B. President & Chief Marketing Officer NJ
Jim D. President, Enterprise Sales NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Panasonic *******
Panasonic Corporation of America *******
Quasar *
Technics *
Toughbook *******

Agency Relationships


Brand Agency Service From To
********* **** **********, ***. Digital 2007 present
********* ***** ***** AOR - creative, media buying & planning 2001 present
********* ***** ***** ***** media buying & planning 2009 present
********* ****** ********* AOR - creative 2009 present
********* ***** ***** ***** media buying & planning 2009 present

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DailyVista

Panasonic names Marketing, Branding Head


The Research
Electronics giant Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions,
 
Noonan, who most recently was Kodak’s vice president and director of worldwide consumer marketing operations, will serve in a dual position: VP of marketing and brand management of Panasonic Corporation of North America and senior VP of marketing of Panasonic Consumer Electronics Company.
 
Twice reports that this is the first time someone has held both positions within the Secaucus, N.J.-based company.
 
Panasonic provides a wide variety of digital and other electronic products for consumer, business and industrial use like cameras, televisions and stereo systems.  The company is the principal American subsidiary of Japan-based Panasonic Corporation.
 
According to The List database, Panasonic works with two New York-based agencies of record: Arnold Worldwide for marketing and creative, since 2009.
 
The Nielsen Company reported that Panasonic allocated $86.3 million towards advertising in 2010. About $30.9 million was spent on spot television ads, about $23.3 million was spent on national magazine ads and about $8 million was spent cable television.

Panasonic Corporation of America
One Panasonic Way
Secaucus, NJ 07094
(201) 348-7000
 
Betty Noonan
Vice President, Marketing & Brand Management – Panasonic Corporation & Senior Vice President, Marketing – Panasonic Consumer Electronics Company
(201) 348-7000
 
Marca Armstrong
Vice President, Marketing
(201) 348-7000
 
Vic Carlson
Vice President, Marketing
(201) 348-7000