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IBM Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Armonk, NY, the IBM Corporation has locations throughout the U.S., Europe, and Asia, and its products are marketed and sold globally. Along with the the manufactured products offered at IBM, the company also provides business consulting services, financing, systems management, web hosting, and training.

Main Telephone (714) 327-3400
Main Fax (714) 327-3490
Primary Address
3565 Harbor Boulevard
Costa Mesa, CA 92626-1420
USA

IBM Corporation Contacts

Contacts (5/110)
Name Title State
Bob L. Chief Digital Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (914) 766-1900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3565 Harbor Boulevard
Costa Mesa, CA
92626-1420
USA

Michelle P. Chief Marketing Officer NY
Kristof K. Chief Technology Officer & General Manager, Technology, Innovation & Automation NY
Ginni R. Chairman & Chief Executive Officer NY
Tiran D. Strategy, Mobility & Transformation Leader NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
WebSphere ******
Lotus *
Tivoli *
IBM Corporation *********
Linux *

Agency Relationships


Brand Agency Service From To
*** *********** ****** & ****** AOR - creative 2006 present
*** *********** **** ****** ********* creative unknown present
*** *********** ***** ********* AOR - digital 2009 present
*** *********** ***@****** Media Planning unknown present
*** *********** ** interactive 2005 present

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DailyVista

New Biz Brief: IBM promotes global marketing VP to lead software's digital, event strategies


Brand: IBM Corp.

Opportunity: The company promoted 25-year enterprise marketing veteran Scott Hebner to vice president of global marketing.

Key to Know: He is responsible for IBM’s software global marketing, digital and events strategies, including go-to-market and sales generation. Hebner, serving in the position since March, previously was VP of social business solutions. 

Hebner’s focus encompasses the cloud, mobile, security and big data analytics, so note IBM’s recent acquisition of Silverpop to provide  personalized customer engagement automation. Therefore, approach with how you can help bring IBM’s solutions to SMBs and enterprises.

Media Spend & Agency Relationships: IBM has ramped up paid search in the past three years, according to Kantar Media. In 2013,  the company allocated most of its measured media spend to network TV ad placement, followed by cable TV.

 takes care of media buying and planning, according to The List.

 

IBM Corporation
1 New Orchard Rd.
Armonk, NY 10504
(914) 499-1900

Scott Hebner
Vice President, Global Marketing – Software
(914) 499-1900

Ed Abrams
Vice President, Mid-Market Business
(914) 766-1253
edabrams@us.ibm.com