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Intel Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Santa Clara, CA, Intel Corporation is a global leader in semiconductor production. The company is also well-known for the invention of microprocessors that are commonly found in personal computers and other products used in the communications and computing industry. The company is organized into seven categories: Communications Infrastructure Group, Desktop Platforms Group, Enterprise Platforms Group, Intel Communications Group, PCA Components Group, Software & Solutions Group and Technology & Manufacturing Group. Has announced a deal to purchase McAfee (8/2010).

Main Telephone (408) 765-8080
Main Fax (408) 765-1774
Primary Address
2200 Mission College Boulevard
Santa Clara, CA 95052
USA

Intel Corporation Contacts

Contacts (5/108)
Name Title State
Andy B. Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 765-8080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2200 Mission College Boulevard
Santa Clara, CA
95052
USA

Stacy S. Chief Financial Officer & Executive Vice President CA
Brian K. Chief Executive Officer CA
Sven S. Chief IoT Security Architect CA
Steve F. Chief Marketing Officer MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
StrataFlash *
NetStructure *
Intel Celeron *
Itanium *
Pentium *

Agency Relationships


Brand Agency Service From To
***** *********** ***** ******* *********** creative 2005 present
***** *********** **** ****** ********* creative unknown present
***** *********** *** ********* digital 2013 present
***** *********** *******, ***. digital unknown present
***** *********** *** ********* events, promotions, sponsorships 2002 present

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DailyVista

Forecasted: Intel hires new lead creative agency, expect new digital, TV opps to emerge


Subject: TV, digital, online advertising

Company: Intel, maker of microprocessors for personal computers and other hardware, such as motherboards and graphics chips.

Opportunity: Hired here). It’s unclear whether the “Look Inside” campaign will continue or if the Dentsu agency will create a new campaign. But, either way, Intel’s ad spend has been up since 2013 to fuel higher network TV and display buys behind a brand repositioning, so look for new revenue in those areas.

Additional Insight

Incumbent: Venables Bell & Partners was appointed lead global agency in 2009 but later lost that status until last summer, according to The List. 

Media Spend: Intel’s measured media spending was $93.5 million last year, up 52% from $61.6 million in 2012, according to Kantar Media. Broadcast makes up the bulk of Intel’s ad budget, followed by digital and print. However, print spending declined about 50% in 2013 compared to 2012. 

Media Agency: Earlier this year, Intel shifted its media account to Omnicom’s OMD, according to The List.  

New CMO: The review follows the hire of CMO Steven Fund in June (research here).

(408) 765-8080

Steven Fund
Vice President & Chief Marketing Officer
steven.fund@intel.com

Jonathan Luse
Director, Marketing
(408) 765-8080
jonathan.j.luse@intel.com