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Intel Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Santa Clara, CA, Intel Corporation is a global leader in semiconductor production. The company is also well-known for the invention of microprocessors that are commonly found in personal computers and other products used in the communications and computing industry. The company is organized into seven categories: Communications Infrastructure Group, Desktop Platforms Group, Enterprise Platforms Group, Intel Communications Group, PCA Components Group, Software & Solutions Group and Technology & Manufacturing Group. Has announced a deal to purchase McAfee (8/2010).

Main Telephone (408) 765-8080
Main Fax (408) 765-1774
Primary Address
2200 Mission College Boulevard
Santa Clara, CA 95052
USA

Intel Corporation Contacts

Contacts (5/106)
Name Title State
Andy B. Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 765-8080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2200 Mission College Boulevard
Santa Clara, CA
95052
USA

Stacy S. Chief Financial Officer & Executive Vice President CA
Jennifer L. Chief of Staff & Operations Manager to the Vice President, Digital Marketing & Media CA
Brian K. Chief Executive Officer CA
Sven S. Chief IoT Security Architect CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
StrataFlash *
NetStructure *
Intel Celeron *
Itanium *
Pentium *

Agency Relationships


Brand Agency Service From To
***** *********** ***** ******* *********** creative 2005 present
***** *********** *** ********* digital 2013 present
***** *********** *******, ***. digital unknown present
***** *********** *** ********* events, promotions, sponsorships 2002 present
***** *********** ************ AOR - creative 2014 present

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DailyVista

Forecasted: Intel hires new lead creative agency, expect new digital, TV opps to emerge


Subject: TV, digital, online advertising

Company: Intel, maker of microprocessors for personal computers and other hardware, such as motherboards and graphics chips.

Opportunity: Hired here). It’s unclear whether the “Look Inside” campaign will continue or if the Dentsu agency will create a new campaign. But, either way, Intel’s ad spend has been up since 2013 to fuel higher network TV and display buys behind a brand repositioning, so look for new revenue in those areas.

Additional Insight

Incumbent: Venables Bell & Partners was appointed lead global agency in 2009 but later lost that status until last summer, according to The List. 

Media Spend: Intel’s measured media spending was $93.5 million last year, up 52% from $61.6 million in 2012, according to Kantar Media. Broadcast makes up the bulk of Intel’s ad budget, followed by digital and print. However, print spending declined about 50% in 2013 compared to 2012. 

Media Agency: Earlier this year, Intel shifted its media account to Omnicom’s OMD, according to The List.  

New CMO: The review follows the hire of CMO Steven Fund in June (research here).

(408) 765-8080

Steven Fund
Vice President & Chief Marketing Officer
steven.fund@intel.com

Jonathan Luse
Director, Marketing
(408) 765-8080
jonathan.j.luse@intel.com