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Samsung Electronics America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Samsung Electronics America, Inc. is a subsidiary of electronics company Samsung Electronics. The company markets a variety of consumer electronics, including TVs, VCRs, DVD and MP3 players, video cameras, vacuum cleaners, and air conditioners. Samsung Electronics America, Inc. also manages the North American operations of Samsung Telecommunications America, Samsung Electronics Canada, and Samsung Electronics Mexico. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (201) 229-4000
Main Fax (201) 229-4039
Primary Address
85 Challenger Road
Ridgefield Park, NJ 07660-2106

Samsung Electronics America, Inc. Contacts

Contacts (5/82)
Name Title State
Marc M. Chief Marketing Officer NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (201) 229-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 85 Challenger Road
Ridgefield Park, NJ

Tim B. President - Consumer Electronics Division NJ
Robin B. Chief Enterprise Innovation Officer NJ
Gregory L. President & Chief Executive Officer NJ
Jesse C. Chief Creative Officer NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Samsung Electronics America, Inc. ********
Gravity *
Samsung Galaxy ********
Samsung Home Appliances *
Samsung ATIV *

Agency Relationships

Brand Agency Service From To
******* **** ******* AOR - digital 2013 present
******* *********** *******, ***. ***** AOR - creative 2006 present
******* *********** *******, ***. ********* *.*. Digital 2016 present
******* *********** *******, ***. */** Creative, Digital, Social 2016 present
******* *********** *******, ***. *****, ***. Digital unknown present

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Score 89 – Review Imminent: Samsung hires US CMO, creative chief to lead rebound


Subject: traditional, print, digital, mobile, online, social media, in-store, experiential, sponsorship

Company: Samsung, producer of various consumer electronics including smartphones, TVs, DVD players and MP3 players, video cameras, vacuum cleaners and air conditioners.     

Opportunity: After a year of declines, Samsung isn’t messing around.  The struggling smartphone maker has

Samsung did complete a global review last year (research 72andSunny, was not affected by the review. But you have to wonder how safe these US relationships are now. Already, we hear a lot of Samsung’s media budget is heading towards programmatic…

Note that these marketing hires take Samsung from Account in Jeopardy to Review Imminent status

Additional Insight

Experience: Most recently, Mathieu was SVP of global marketing at Unilever. Before that, he was SVP of global brand marketing at Coca-Cola. Reporting to Mathieu is Coulter, who was co-chief creative officer for CAA Marketing at Creative Artists Agency (CAA).

Additional New Decision Makers: In April, Coke marketing vet Pio Schunker was appointed SVP of integrated marketing communications (research here). Before that, Unilever media exec Jay Altschuler was tapped to lead global media planning and buying.

Samsung Electronics America
85 Challenger Road
Ridgefield Park, NJ 07660
(201) 229-4000

Gregory Lee
President – US
(201) 229-4000

Marc Mathieu
Chief Marketing Officer – US
(201) 229-4000

Jesse Coulter
Chief Creative Officer
(201) 229-4000

Pio Schunker 
Senior Vice President, Integrated Marketing Communications, Communications IT & Mobile Division
(201) 229-4000

Jay Altschuler
Head, Global Media Planning & Buying
(201) 229-4000