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Nikon, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Melville, NY, Nikon, Inc. or Nikon USA is an optics and imaging company offering products such as cameras, binoculars, imaging software, photography accessories and microscopes. Already a well-known brand name, some of Nikon, Inc.'s brands include Coolpix and Coolscan. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (631) 547-4200
Main Fax (631) 547-0299
Primary Address
1300 Walt Whitman Road
Melville, NY 11747

Nikon, Inc. Contacts

Contacts (5/11)
Name Title State
Jay V. Senior Vice President, Sales & Business Development NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (631) 547-4200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1300 Walt Whitman Road
Melville, NY

Masahiro H. Director, Marketing & Planning NY
Lisa B. Associate General Manager NY
Barbara H. Creative Services & Production Manager NY
Jillian C. Communications Manager NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nikon N75 *
Nikon Corporation *******
Coolpix ****
Coolscan *
Nikon SLR Cameras *

Agency Relationships

Brand Agency Service From To
******* ******-******** creative, media planning 2015 present
***** *********** ***** public relations 2000 present
***** *********** ** ***** digital, media planning 2003 present
***** *********** ******-******** creative, media planning 2015 present
***** * ****** ******-******** creative, media planning 2015 present

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Campaign Imminent, Rumor Update: Nikon shifts media to C-K, along with creative

Subject: Digital, online, mobile, video, TV, print, sponsorship

Company: Nikon

Update (10/30): We’ve been told that Cramer-Krasselt, NY also picked up media planning and buying, along with creative, after a review (more info below). With the agency’s first work slated to launch in the spring, possibly as soon as late Q4, sellers should start putting pitches together now.

Incumbent: Initiative handled traditional planning and buying. 

Below originally published 10/29

Look for ad spending to be back up behind a revival campaign. Nikon, like all camera companies, is in a tough situation – The rise of smartphones is crushing low-end digital camera sales. Simultaneously, the rough economy is making new premium camera purchases a hard sell, especially for people who already own a digital camera.

With a new campaign set to launch in the spring, perhaps as soon as late December, a new media shop could already be on board or will be announced shortly. We'll keep you posted.

Additional Insight

Incumbent: Initiative handles traditional planning and buying. 

Media Spend: Nikon's ad spending has fallen substantially since 2012. Last year, $17.3 million went to measured media, down $30.6 million in 2013 and $85.5 million 2012, according to Kantar Media. The declines last year were due largely to plummeting broadcast and display budgets. Last year, broadcast fell to $500,000 from $10.9 million in 2012, but TV outlays did reach $7.2 million in Q1 alone, Kantar Media reports. Display activity is also back on the rise, after falling to $829,000 last year from $3.4 million in 2013. 

Digital Breakdown: Nikon's display presence in 2015 is much higher than last year's, according to 

Video activity stopped at the end of March and was primarily with news and technology/computer sites. However, at the publisher level, shows the majority of Nikon video activity, Moat reports.

TV Breakdown: Since January, $9.4 million has supported Nikon camera TV ads (see spending breakdown right), up from only $284,000 over the same period last year, according to

1300 Walt Whitman Rd.
Melville, NY 11747
(631) 547-4200

Sharon Henley
Senior Manager, Marketing
(631) 547-4200

Andrew Swank
Senior Vice President & Director, Account Management – C-K, NY
(212) 889-6450