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Nikon, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Melville, NY, Nikon, Inc. or Nikon USA is an optics and imaging company offering products such as cameras, binoculars, imaging software, photography accessories and microscopes. Already a well-known brand name, some of Nikon, Inc.'s brands include Coolpix and Coolscan. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (631) 547-4200
Main Fax (631) 547-0299
Primary Address
1300 Walt Whitman Road
Melville, NY 11747
USA

Nikon, Inc. Contacts

Contacts (5/11)
Name Title State
Jay V. Senior Vice President, Sales & Business Development NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (631) 547-4200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1300 Walt Whitman Road
Melville, NY
11747
USA

Masahiro H. Director, Marketing & Planning NY
Lisa B. Associate General Manager NY
Barbara H. Creative Services & Production Manager NY
Jillian C. Communications Manager NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nikon N75 *
Nikon Corporation *******
Coolpix ****
Coolscan *
Nikon SLR Cameras *

Agency Relationships


Brand Agency Service From To
******* ******-******** creative, media planning 2015 present
***** *********** ***** public relations 2000 present
***** *********** ** ***** digital, media planning 2003 present
***** *********** ******-******** creative, media planning 2015 present
***** * ****** ******-******** creative, media planning 2015 present

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DailyVista

Q2-Q3 opps: Cramer-Krasselt debuts first brand campaign for Nikon


Subject: Digital, online, mobile, video, TV, print

Company: Winmo)

Opportunity: After During the campaign, Nikon will also, ironically, be encouraging fans to share personal photos of things they love on social media using the tag #NikonLove.

The campaign is set to appear in print, on-air, in-cinema and across digital platforms, so sellers should continue to focus on securing ad revenue in these areas. Q4 tends to be Nikon’s highest ad spending period. 

Additional Insight

Media Spend: According to Kantar Media, Nikon’s ad spending has continued to decrease year-over-year. However, broadcast has increased over the past year and makes up the largest portion of spending, followed by print and digital. 

nikon-cameras-est-tv-spend-01-01-2015--12-31-2015fef

TV Breakdown: Since January, Nikon has spent almost $300,000 on national TV ads. Over the past year the camera company put $12 million into TV spend, a $10 million jump from the year before,

Digital Breakdown: According to Moat, so far this year, Nikon has run 108 standard display and two high impact ads on 240 publishers (2% mobile). Top ad destinations include swfa.com, baltimoresun.com, popphoto.com, buydig.com, golf.com and americanphotomag.com, 77% of which were place site direct versus programmatic. 

Winmo)
1300 Walt Whitman Rd.
Melville, NY 11747
(631) 547-4200

Lisa Baxt
Associate General Manager, Communications
(631) 547-8568
lbaxt@nikon.net

Ken Nippes
Senior Vice President & Media Director
Direct Dial: (212) 251-1202
knippes@c-k.com