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Olympus America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Olympus America, headquartered in Center Valley, PA, manufactures a range of imaging equipment used by both professionals and consumers. The company's product line includes gastrointestinal endoscopes, minimally invasive surgical products, microscopes, lab automation systems, blood bank analyzers, digital cameras and voice recorders. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (484) 896-5000
Main Fax (631) 844-5930
Primary Address
3500 Corporate Parkway
Center Valley, PA 18034
USA

Olympus America, Inc. Contacts

Contacts (5/18)
Name Title State
Nacho A. President & Chief Executive Officer - Olympus Corporation of Americas PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (484) 896-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3500 Corporate Parkway
Center Valley, PA
18034
USA

Mark M. Vice President, Corporate Communications PA
Peter E. Director, Specialty Sales PA
Amy L. Director, Central Purchasing PA
Philip D. Director, Marketing - Gastroenterology PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Olympus America, Inc. ****
Digital Recorder *
Professional Dictation *
Sahara *
Roamer *

Agency Relationships


Brand Agency Service From To
******* ****** **** *.*. public relations unknown present
******* *******, ***. ****** ****** & ********** creative unknown present
******* *******, ***. ******** (******** ** ****** **** *.*.) Media Buying, Media Planning unknown present

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DailyVista

Update: Olympus names new Prez to lead Imaging segment


Digital optics technology company Olympus has announced that Nacho Abia has been promoted to president of Olympus Imaging America, Inc., where he will help expand the segment’s presence throughout North and South America.
 
Abia started working with Olympus in 2001 as the managing director and chief executive officer of Olympus Espana, leading all of the company’s businesses in Spain and Portugal.
 
Center Valley, Pa.-based Olympus is a leader in precision technology, designing solutions in the following core business areas: Medical and Surgical Products; Life Science Imaging Systems; Industrial Measurement and Imaging Instruments; and Cameras and Audio Products.
 
Olympus Imaging America, specializing in technology like digital cameras, digital recorders, digital media and binoculars, sells its products throughout the United States, Canada, Mexico, the Caribbean and Central and South America.
 
Speaking with DailyVista, Product Manager Sally Smith Clemens shed some additional light on Abia’s new role at Olympus Imaging America.

DailyVista: What are some of the most exciting aspects of Nacho taking on his new role?
 
Sally Smith Clemens: Having been responsible for business development in Europe, the Middle East and African regions, Mr. Abia is looking forward to the challenges of business development in the Americas with a focus on increasing profits, guiding Olympus Imaging America to a leadership position in U.S., and developing a strong solid brand in Latin America.

DailyVista: What are his specific duties and immediate priorities?
 
Sally Smith Clemens: As president and chief executive officer, Mr. Abia is responsible for all business aspects of the company, including sales and marketing. His immediate priorities are to create a solid, efficient and talented organization both in the U.S. and Latin American regions.
 
DailyVista: What are Olympus Imaging America’s marketing goals going forward? Should we expect to see any changes in its strategy?
 
Sally Smith Clemens: The main goal for marketing is to elevate the Olympus brand. To achieve this goal Olympus will direct its efforts towards media exposure opportunities that offer a broad reach, including a strong internet and social presence.
 
Olympus also recognizes the importance of retail experiences for our customers, and will continue to enhance the presence of the Olympus brand at store level, working closely with Olympus dealers.
 
DailyVista: What are Olympus Imaging America short- and long-term growth goals with Nacho taking on his new capacity?

Sally Smith Clemens: We are currently present in all relevant sales channels and plan to maintain and deepen these relationships. Mr. Abia has plans for noticeable growth in the business within the first year of his tenure at OIMA (Olympus Imaging America), and is drafting an aggressive five-year plan to increase the company size.  Additional focus on the Latin American regions will contribute to achieving these goals.

DailyVista: Are online and social media efforts also playing a major role in the company’s marketing agenda?

Sally Smith Clemens: As mentioned, Olympus is currently active in all channels.  We also have a well established portfolio of social properties – Get Olympus on Facebook, Twitter, YouTube and Flickr – that continue to see increased growth in user interaction.  
 
DailyVista: Are there certain types of demographics that Olympus Imaging America tries to reach with its marketing efforts?
 
Sally Smith Clemens: Our PEN and TOUGH lines of products cater to both tech influential and consumer users. We believe that the CSC category of products (compact system cameras like the PEN interchangeable lens camera systems) will continue to grow as more effort is placed on educating dealers and consumers to the advantages of these small portable interchangeable lens camera systems.

The Olympus TOUGH line of products continue to maintain top shares worldwide in the active lifestyle category of waterproof, shockproof, freezeproof, crushproof cameras.  New features like 3-D image capture and GPS capabilities have expanded the appeal of these products.
 
DailyVista: Is the company open to forming strategic partnerships and co-branding alliances that can help increase awareness?
 
Sally Smith Clemens: Recently, Olympus participated as a premiere sponsor of the of the Vail Film Festival in Vail, Colorado.  The activation included the Olympus PEN Your Short 48 Hour Film Contest.  This association assisted us in promoting the exceptional quality and functionality of our PEN cameras for filmmakers.  We'll continue to look for new and interesting ways to draw exposure to the capabilities of our products.
 
DailyVista: Does Olympus Imaging America work with any external agencies that are helping with its promotional efforts?
Sally Smith Clemens: Mullen Public Relations and Advertising. They have assisted us for several years and have initiated innovative and successful promotions like a recent AR (augmented reality) campaign for our PEN cameras.
 
Olympus has also worked with New York-based Deutsch, Inc., also out of New York, for advertising, collateral, interactive and media buying and planning since 2007, according to The List database.
 
The Nielsen Company reported that Olympus allocated almost $10 million towards advertising in 2010. About $5 million was spent on cable television ads, about $1.9 million was spent on network television ads and about $1.8 million was spent on national magazine ads.

Olympus America, Inc.
3500 Corporate Parkway
Center Valley, PA 18034
(484) 896-5000
 
Nacho Abia
President, Olympus Imaging America Inc.
(484) 896-5000
 
Mark Gumz
President & Chief Executive Officer
(484) 896-5000
 
Andy Flagg
Executive Director, Sales & Marketing
(484) 896-5000